iconara 6 days ago

> "Then, in late June 2011 […] I faced a medical emergency requiring immediate surgery and a eight-week recovery period confined to bed. […] On July 1, 2011, HP launched the TouchPad tablet running WebOS 3.0 […] The launch was botched from the start. HP priced the TouchPad at $499 to compete directly with the iPad, but without the app ecosystem or marketing muscle to justify that premium. The device felt rushed to market, lacking the polish that could have helped it compete."

He claims to have been working with Palm closely for a year, yet he somehow must have missed how bad things were. The product was a week or two away from launch when he had to step away. To me it sounds like the bad decisions had already been made.

  • bluGill 6 days ago

    The price was likely too high, though that is debatable. However the real take away is if you want something like this to work out you need to invest in to for years. There is nothing wrong with getting the size of the market wrong by that much - it happens too often for anyone to call it wrong. It isn't clear what was predicted, but marketing should have predicted a range of units sold (and various price points having different predicted ranges!).

    They didn't have the app ecosystem - no surprise. However the only way to get that ecosystem is years of investment. The Windows phone failed a couple years latter for similar reasons - nice device (or so I'm told), but it wasn't out long enough to get a lot of apps before Microsoft gave up on it.

    • joecool1029 6 days ago

      > There is nothing wrong with getting the size of the market wrong by that much - it happens too often for anyone to call it wrong. It isn't clear what was predicted, but marketing should have predicted a range of units sold (and various price points having different predicted ranges!).

      Shout out to the Itanium sales forecast: https://upload.wikimedia.org/wikipedia/commons/8/88/Itanium_...

      • c-linkage 6 days ago

        Holy cow was that forecast bad!

        It reminds me of a meeting long ago where the marketing team reported that oil was going to hit $400/bbl and that this would be great for business. I literally laughed out loud. At that price, gasoline would be about $18/gal and no one could afford to move anything except by ox cart.

      • wmf 6 days ago

        The plan was to artificially suppress x86-64 to leave customers with no real alternative to Itanium. The early sales projections made sense under that assumption.

    • lukevp 6 days ago

      Windows phones were incredible, the OS was the most responsive at the time by far. No apps though. They were building in Android app support when they pulled the plug.

      • 7thaccount 6 days ago

        Upvoted as my experience was similar. I owned 3 windows phones over the years and they were always an absolute joy. The UI was very polished, the call quality was terrific, the camera was awesome, and it did have plenty of apps even if it was a tiny percentage of android or iPhone. To be honest though, I've never been one to care about apps. My experience was anyone who actually took the time to play with one loved it. The hard part was getting people to give it a try. AT&T also did an awful job at the store too as none of their employees knew anything about it.

      • wvenable 6 days ago

        We pulled out an old Windows Phone from a drawer at work a few years ago. I had never used one before but I was actually quite impressed with the fluidity and design of the UI. The design was a little dark but I could understand now what it had it's fans.

        Ironically Microsoft is a company that knows that apps make the platform more than anything else and they botched it so badly.

      • goosedragons 5 days ago

        WebOS was incredible on phones too. Android and iOS basically mined the Palm Pre for ideas for years. In 2010 I had a phone with touch based gesture navigation, card based multitasking, magnetically attached wireless charging that displayed a clock when docked.

      • ssl-3 5 days ago

        Indeed.

        As part of a carrier buyout a ~decade ago, my then-partner was given a "free" phone. IIRC, it was a Nokia something-or-other that ran Window 8 Mobile.

        The specs were very low-end compared to the flagship Samsung I was using. And as a long-time Linux user (after being a long-time OS/2 user), I had deep reservations about everything from Microsoft and I frankly expected them to be very disappointed with the device.

        But it was their first smartphone, and the risk was zero, so I didn't try to talk them out of it.

        It was a great phone. It was very snappy, like early PalmOS devices (where everything was either in write-once ROM or in RAM -- no permanent writable storage) were also very snappy. The text rendering was great. It took fine pictures. IIRC, even the battery life was quite lovely for smartphones of the time.

        Despite being averse to technology, it was easy enough for them to operate that they never asked for me help. And since they'd never spent any time with the Android or Apple ecosystems, they never even noticed that there were fewer apps available.

        Their experience was the polar opposite of what I envisioned it would be.

      • virtue3 5 days ago

        I was a developer for Carrier apps. It was by far the best mobile developer experience by a landslide.

        Really staked my career on it because of that. Whoops.

        Wasn't until react launched that I felt there was finally a better system for frontend development.

      • patchtopic 5 days ago

        A long time ago I was given an Android, Apple, and MS-windows phone to evaluate as company phones for the company I worked for. the MS-windows phone crashed almost straight out of the box. and crashed again. and again.

      • blackguardx 6 days ago

        My Nokia Lumia 521 running Windows was the best phone I've ever owned. But when MS bought Nokia, they pushed out an update that made it really slow and buggy.

      • yftsui 5 days ago

        My experience with Windows phone around 2010 was exact opposite, very slow and clumsy. I recall I tried a HTC phone on WM 6.5, far behind iPhone 3GS

      • pantalaimon 5 days ago

        > They were building in Android app support when they pulled the plug.

        That then became WSL1

      • cyco130 6 days ago

        It also had the best “swipe” text typing mode for Turkish. iPhone got it very recently and it’s close to useless and Android one was meh last I checked.

        • Marsymars 5 days ago

          I’d say for English too. I don’t know about non-standard keyboards, but WP swiping was better than both the stock iOS keyboard and gboard.

      • jaoane 6 days ago

        Windows Phone was good if you liked staring at "Resuming..." screens all day.

    • KronisLV 6 days ago

      > The price was likely too high, though that is debatable.

      To me it feels like even in the modern day, products that would be considered okay on their own are more or less ruined by their pricing.

      For example, the Intel Core Ultra CPUs got bad reviews due to being more or less a sidegrade from their previous generations, all while being expensive both in comparison to those products, as well as AMD's offerings. They aren't bad CPUs in absolute terms, they're definitely better than the AM4 Ryzen in my PC right now, but they're not worth the asking price to your average user that has other options.

      Similarly, the RTX 5060 and also the Intel Arc B580 both suffer from that as well - the Arc card because for whatever reason MSRP ends up being a suggestion that gets disregarded and in the case of the entry level RTX cards just because Nvidia believes that people will fork over 300 USD for a card with 8 GB of VRAM in 2025.

      In both of those cases, if you knocked off about 50 USD of those prices, then suddenly it starts looking like a better deal. A bit more and the performance issues could be overlooked.

      • cogman10 6 days ago

        The major complaint I have with the 5060 is it offers me no reason to update my 3060 Ti. It's 2 generations out and is somewhere around a 10% performance increase at roughly the same power envelope.

        It seems like the only trick nVidia has for consumer cards is dumping in more power.

    • fakedang 5 days ago

      There was another reason behind the Windows phone failure and the lack of apps - Google blocking Microsoft from using its platform native APIs. Microsoft weren't allowed to use, for eg, the YouTube API natively, so the "native" Windows OS app for YouTube had to use roundabout methods of getting YouTube data.

    • vjvjvjvjghv 6 days ago

      I remember doing some apps for Windows Phone and it really seemed they hated devs. Constantly breaking small things and then the switch to 10 made me give up. It was a nice OS though

      • codr7 5 days ago

        Nokia made some pretty nice phones there for a while, and the OS looked pretty usable by Microsloth's standards.

        I blame Ballmer, he's like Steve Gate's less intelligent but at least as evil brother.

    • [removed] 5 days ago
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    • adastra22 5 days ago

      > There is nothing wrong with getting the size of the market wrong by that much

      Remember that the Apple Watch did this. The initial release was priced way outside of market conditions--it was being sold as a luxury-branded fashion accessory at a >$1k price point on release. It was subtly rebranded as a mass-affordable sports fitness tracker the next year.

      • microtherion 5 days ago

        I believe you are mistaken, in several aspects:

        1) Entry level watch models were available for about $400 right away, which is still more or less the starting point (though due to inflation, that's a bit cheaper now, of course).

        2) Luxury models (>$1K price) are still available, now under the Hermès co-branding.

        The one thing that was only available in the initial release were the "Edition" models at a >$10K price point, but there was speculation that this was more of an anchoring message (to place the watch as a premium product) and never a segment meant to be sustained.

        https://en.wikipedia.org/wiki/Apple_Watch

      • [removed] 5 days ago
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    • agumonkey 6 days ago

      To me that was the issue, they wanted a 'me too' product without the belief behind to back it.. it was a fine device at the time, a little nicer than all the android tablets around.

    • detourdog 6 days ago

      What I find interesting about your comment is that iPhone launched with out an ecosystem and 4 years later a. App Store was tabled stakes.

      • detaro 6 days ago

        The iPhone opened up the smartphone market to many many more people.

        We had smartphones before, but it didn't need to convert their tiny userbase to be a success (and I know some people who stuck with PocketPC-based smartphones for quite a while, because they had their use cases and workflows on them that other smartphones took time to cover).

        Once the smartphone for everyone was a category, it was much more fighting between platforms than grabbing users that weren't considering a smartphone before. And after the initial rush that takes much more time to convince people to swap, and obviously app support etc is directly compared. (e.g. for me personally, Nokias Lumia line looked quite interesting at some point. But I wasn't the type to buy a new phone every year, by the time I was actually planning to replacing the Android phone I had it was already clear they'd stop supporting Windows Phone)

        • ghaff 5 days ago

          I got a Treo in 2006 mostly because I had a badly broken foot and needed an alternative to carrying a computer on some trips. Didn't get an iPhone until a 3GS or thereabouts in around 2010.

      • raisedbyninjas 5 days ago

        Apples app store was 3 years old at that point and white hot. The Samsung Galaxy was 2 years old then. If they wanted to go to market with an unpolished product differentiated with a few nifty features, they'd need to spend months paying loads of money to devs to fill out their app store to have a chance.

      • scarface_74 6 days ago

        And Apple only sold 10 million iPhones the first year out of 1 billion phones that were sold that year. Jobs himself publicly stated his goal was 1% of the cell phone market the guest year

    • timewizard 6 days ago

      > is years of investment.

      Or just don't be greedy and have an open store ecosystem that doesn't seek to extract money from it's own developers.

      > to get a lot of apps

      Phones are computers. For some reason all the manufacturers decided to work very hard to hide this fact and then bury their computer under a layer of insane and incompatible SDKs. They created their own resistance to app development.

      • ndiddy 5 days ago

        Clearly you have never actually used a WebOS device. They supported app sideloading out of the box and were easy to get root on via an officially supported method. There was an extremely popular third-party app store called Preware that offered all sorts of apps and OS tweaks.

        • swagmoney1606 5 days ago

          When I was a little kid I "jailbroke" my palm pre, and had all kinds of cool tweaks and apps loaded. I wish I could remember the name of this funny little MS-paint style RPG... WebOS was a great OS, shame what happened to it.

      • scarface_74 6 days ago

        People really overestimate how much people care about indy developers or how little the 15-30% commission actually makes.

        Most of the popular non game apps don’t make money directly by consumers paying for them and it came out in the Epic trial that somewhere around 90% of App Store revenue comes from in app purchases from pay to win games and loot boxes.

        If the money is there, companies will jump through any hoops to make software that works for the platform.

      • bluGill 6 days ago

        That open ecosystem needs years of investment to develop. A few people will take the risk and make a first app, but a lot will wait longer.

    • Joeri 5 days ago

      I think microsoft made a valiant effort with windows phone. They kept it in the market for years and iterated, they threw big budgets after it, they made deals with app developers to bring over their apps.

      You can point to missteps like resetting the hardware and app ecosystem with the wp 7 to 8 transition and again with 8 to 10, or that wp 10 was rushed and had major quality problems, but ultimately none of that mattered.

      What killed windows phone was the iron law that app developers just weren’t willing to invest the effort to support a third mobile platform and iOS and Android had already taken the lead. They could have added android app support and almost did, but then what was the point of windows phone? It was in its time the superior mobile OS, but without the apps that just didn’t matter.

      This is what makes apple’s current disdain for app developers so insulting. They owe their platform success to developers that chose and continue to choose to build for their platform, and they reward that choice with disrespect.

  • hn_throwaway_99 5 days ago

    I agree with this - I was trying to read between the lines about what felt like "face saving" from the author, and what were really executive leadership failures.

    That said, Leo Apotheker was such a complete speed-run, unmitigated disaster for HP, that I'm inclined to have a ton of sympathy for the author and believe his point of view. I thought the author was actually overly generous to Apotheker - the Autonomy acquisition was a total failure of leadership and due diligence, and if Apotheker was the "software guy" he was supposed to be then the Autonomy failure makes him look even worse.

    • rawgabbit 5 days ago

      Apotheker was the product of HP’s incompetent board. The board fired Mark Hurd who had rescued the company after Carly Fiorina’s disastrous tenure. Hurd, was investigated for sexual harassment, found innocent, and fired for inappropriate expenses.

      The board then hired Apotheker whose grand strategy was to sell everything including the printer business and buy Autonomy a hot British company. The board signed off on this. It is the equivalent of selling your farm and tractor for some magical beans.

      • mitthrowaway2 5 days ago

        The people at the top are paid a fortune because they're indeed the very best.

    • tlogan 5 days ago

      I worked closely with SAP engineers throughout the 1990s and 2000s. In my experience, the company began to significantly decline after Leo Apotheker assumed leadership.

      While Henning may not have been particularly business-savvy, Leo demonstrated a fundamental lack of understanding of SAP’s value network and how software should be build. He was just a money guy.

  • halflife 5 days ago

    I was working at HP during that time.

    They sent a company wide email asking people to develop applications for the OS, and receive a Palm Pre for free.

    I created an app that simply turns off the screen, and called it a mirror app (because you could see your reflection). I really enjoyed my free Palm Pre.

    I tried resurrecting it a few years ago but couldn’t find a replacement battery after the original died.

    • fmorel 5 days ago

      My parents got a cheap Touchpad when they were getting rid of them, and used it for years. Especially after people got AOSP running on it.

    • brulard 5 days ago

      Although amusing, I hoped you would share more insight to the situation.

      • halflife 5 days ago

        Wasn’t much to it actually. I was working in a team trying to create hp’s first SAAS offering for workflow management.

        I was the “webmaster” specialist at that time, and hearing the news that HP bought palmOS which was based on JavaScript made me really excited.

        However, during that time, HP was notorious for replacing its CEO on a yearly basis.

        After 1 year working on our project, 30 person team, the CEO was replaced and our project was scrapped.

        They gave me 2 months to do nothing (actually played gears of war in the game room), and then moved me to another team where we spent 8 months waiting while the managers argued on what we should be doing . After that I quit.

        We always knew that the software side of hp provides barely 10% of the revenue while the rest is printers.

        It really wasn’t a surprise they failed with the Palm purchase.

        • dylan604 5 days ago

          > We always knew that the software side of hp provides barely 10% of the revenue while the rest is printers.

          Specifically, the rest is ink used in those printers. They pretty much give away the printers

      • myvoiceismypass 5 days ago

        This was an offer to non HP folks as well - if you were an established developer, you could get a free Pre2. I was a recipient of said free device, but I did have several legit apps in the store because honestly WebOS was really fun to write code for! Their developer relations were excellent for a while - it was a really fun community to be part of for a bit. Shout out to Chuq, he was great.

  • knuckleheadsmif 5 days ago

    I was at Palm when launched working on the device end user software startup experience. The software I think was ready but the hardware was far inferior to the current iPad at the time. However it’s possible that the next iteration could have been more competitive, they just had to stick with it. But neither the hardware or software mattered because it was the CEO who killed it through poor long term judgement As the author noted.

    [I remember sitting in meetings where HP seemed proud to be selling more and more PC at below their manufacturing costs. They raced to the bottom and were happy they were gaining market share in the race to the bottom.]

    • zubiaur 5 days ago

      They were learning. The pre 2 was so much better than the original.

      WebOS felt much more polished than Android was at the time.

      The app ecosystem was lacking, but the tooling seemed to be constantly improving.

      Having had palms since pOS 3, it was sad, but not foreign, to see them struggle.

  • buildbot 6 days ago

    That’s a little uncharitable I think, you could know all those issues and be hoping that marketing and management will hold off on a launch until things are set. And the pricing made a huge difference - at 250, it would have been a different story I think!

    • foobiekr 6 days ago

      No one holds off a launch of a hardware device. Logistics production etc are all lined up and underway long before two weeks out. Two weeks out you’ve already shipped boxes to retailers a month prior.

    • mlinsey 6 days ago

      It was a hardware device launch, not a web product; pushing back the launch date by months or dropping the price in half with only two weeks to go (when the launch devices have been manufactured, sold to retail partners, and are probably being shipped to stores already) would only be done in the event of a true catastrophe (something along the lines of a gross safety problem), one big enough that leadership should have flagged it beforehand.

    • ndiddy 5 days ago

      I remember reading an article about the development of the Touchpad. Apotheker wanted the Palm division to be cash neutral. This meant that when they were speccing out the Touchpad, they weren't able to get any of the parts they wanted because Apple kept buying out supplier capacity for the iPad 2 and HP wasn't willing to cough up the money for the suppliers to expand their capacity. I think the engineer described the final Touchpad as being made of "leftover iPad parts". Once it was clear that HP wouldn't be able to compete with Apple on device build quality, the Palm division wanted to subsidize the device and price it at $200 to buy market share, but again HP management refused so they had to price it at HP's usual margin. It's no surprise it didn't sell at $499.

      • guenthert 4 days ago

        The build quality wasn't the issue (as far as I can tell). I bought a unit on the secondary market more than a year after the "Fire Sale", it was flawless. It's hardware spec, particularly those obvious to end-users, like weight and thickness matched however the original iPad, not the iPad 2 (promoted for being "thinner") already released by the time of the launch of the TouchPad. That combined with the lack in available software, it's quite clear that whoever set the $499 price didn't want the product (or rather the team behind it) to succeed.

        Shame really, as WebOs had potential, the TouchPad's sound was pretty good and it's port of Angry Birds (one of the few pre-installed apps) was awesome.

        • ndiddy 3 days ago

          Yeah all the fit and finish stuff was what I meant by build quality. Besides the stuff you mentioned, the back of the Touchpad was made of plastic and I was able to flex it by pushing on it, so it definitely didn't feel as premium as the iPad 2. Agreed that WebOS was fantastic from a software standpoint, the UI was years ahead of where iOS/Android were back then. Sadly, developer support dried up after a few years so my Touchpad spent the rest of its life flashed to Android Ice Cream Sandwich.

    • Wurdan 6 days ago

      A CTO shouldn’t be “hoping”, a CTO should have been influencing those decisions (including pricing) all along. If he only realized the price was wrong when the product hit the shelves (while he was in bed recovering), then he has no place in lecturing others on their lack of strategic perspective.

      • ToucanLoucan 5 days ago

        I don't think there's a world where you can hold the CTO responsible here. I get his colleagues anger and understand it. That said, this is IMO as clear cut as you can get for a case of absolutely ludicrously poor decisionmaking on the part of Apotheker. Bad strategy from bad principles, brought in from an unrelated and way smaller company. I genuinely can't fathom doing such a radical pivot with a business that size that had built a damn near cult following off the back of it's hardware to utterly sell that hardware business off on the notion of being a software company, with NOTHING in the business to back that. What in the world did HP even have for software at this time?

        I'm not even saying WebOS was a slam dunk the way the author says. Maybe. We'll never know. But it's clear Apotheker didn't think the acquisition was worth it, and decided to kill WebOS/Palm off from the day he arrived. It's the only way the subsequent mishandling makes any sense at all, and same for the acquisition he oversaw too, which was also written off.

        The part that makes my blood boil is this utterly deranged course of action probably made Apotheker more money than I'll ever see in my lifetime. I wish I could fail up like these people do.

  • aidenn0 5 days ago

    I think he believes that if he weren't recovering from surgery, he could have convinced Apotheker to pursue WebOS hardware for longer. Every other story I've heard concluded that (in hindsight) WebOS was doomed the second Apotheker was made CEO, and this article doesn't seem to contradict this.

  • fisherjeff 6 days ago

    Definitely feels more like a brand building exercise than anything else…

    • x0x0 6 days ago

      Pivoted to shilling halfway down.

      And the acquisition was entirely incompetent. These devices need a software ecosystem. Purchasing the company without the acquirer having a bought-in plan to build that ecosystem was just dumb. And that would have required a company willing to lose money likely for half a decade minimum.

      • jonny_eh 6 days ago

        > But because I wasn't there during the critical 49 days when the decision was made to kill WebOS, somehow the failure became my responsibility.

        Wow, so whiney. He's an executive, a leader. A captain doesn't complain if the crew is mad at him, for any reason.

  • EPWN3D 5 days ago

    100%. This reads like revisionist history. A well-run hardware program would have ironed out the technical deficiencies well before the ship date. It wasn't like he was laid up for 6-12 months.

  • etempleton 3 days ago

    Here is the other problem: By summer 2011 the iPhone 4 had been out 6 months and the iPad for over a year. The iPhone 4 was when the iPhone felt mature from both an hardware and software perspective. Apple was executing at perhaps the highest level they have ever executed at.

    Palm would have had to execute perfectly and pray that Apple and Google made a colossal mistake. Google did with tablets, but neither Google nor Apple really left much room for others in the Phone space. Ask Microsoft.

  • glenstein 5 days ago

    >The product was a week or two away from launch when he had to step away. To me it sounds like the bad decisions had already been made.

    Phil seemed pretty emphatic that it was too early and needed more time. It doesn't sound from the article like he would have supported that launch timeline.

  • foobiekr 6 days ago

    Truth. Every one of these things would have been visible 4-6 months prior.

  • lvl155 6 days ago

    To be fair, nothing would have been able to compete against Apple during that time. It had to have been developed completely from ground up and not hampered by Palm legacy.

  • 0xbadcafebee 5 days ago

    I once worked on a product that was promising, could have been really big. But the people making it priced it twice as high as all the competitors. There was never a chance of success, even after finding customers, which was hard. The ultimate problem wasn't the product (imperfect as it was). It was the leaders who were cavalier when they should have been biting their nails. Sometimes safety is a curse.

  • KerrAvon 5 days ago

    In fairness -- if you continue reading -- his actual complaint seems to be focused on HP canceling the product a few weeks later rather than trying to deal properly with the aftermath of the launch.

  • m3kw9 5 days ago

    They weren’t ever winning because iPad is riding on the massive marketing advantage iPhone gave it. It’s an iPhone but now huge.

    The other produce was likely clunky as heck and yes the App Store was the other genius stroke

  • hartator 5 days ago

    Yeah, 8 weeks is nothing.

    I feel if he was able to read news about the situation, he should probably have reached out to try to salvage the situation.

    Or he should have people, processes in place, and company vision that supports all of this outside of himself.

    I remember loving Palm for so long, but they were playing catching up after the iPhone. Same fate as blackberry. Both should have double down (clean, focused work via stilus) and keyboard-based workflow instead of rushing things.

    He seems the author wants to talk shit about Leo Apotheker while trying to get some traction for his new side business.

    • DannyBee 5 days ago

      (just a note, it's Léo not Leo).

      I think this is fair read, but to be also fair, it's easy to criticize Léo - the SAP board had literally fired him 6 months before HP decided he would be a great fit!

ang_cire 6 days ago

> I realized the fundamental problem wasn't my absence. It was a systematic mismatch between Leo Apotheker's experience and the role he was asked to fill.

> SAP's annual revenue while Leo served as its CEO was approximately $15 billion. The HP board hired a CEO whose largest organizational experience was running a company smaller than HP's smallest division. Based purely on revenue management experience, Apotheker wouldn't have qualified to be a Executive Vice President at HP, yet the board put him in charge of a $125 billion technology company.

> This wasn't just a cultural mismatch—it was a fundamental scale and complexity mismatch that should have been immediately obvious to any functioning board. But nobody asked the right questions about whether Leo's enterprise software background prepared him to evaluate consumer platform technologies such as WebOS, and I wasn't there to provide what my colleagues called "adult supervision."

Yup, sounds about right.

At some point "management" and "executive management" started (falsely) being viewed as their own dedicated skillset that is independent and unrelated to the business itself, when in reality they still require specific understanding of the skills and processes over which they preside. You can't just drop any CEO into any other CEO position, and think they'll succeed.

  • phkahler 6 days ago

    >> At some point "management" and "executive management" started (falsely) being viewed as their own dedicated skillset that is independent and unrelated to the business itself, when in reality they still require specific understanding of the skills and processes over which they preside. You can't just drop any CEO into any other CEO position, and think they'll succeed.

    There are aspects of management that are independent of the business being managed. But somehow in the 90's CEOs and business schools turned that into something like "management is a generic function independent of the business being run. With an MBA and you can run Coke GM or Intel all the same."

    • Henchman21 6 days ago

      > "management is a generic function independent of the business being run. With an MBA and you can run Coke GM or Intel into the ground all the same."

      I felt it needed a little tweak. You are exactly right otherwise IMO.

      • mlinhares 6 days ago

        They were all very successful at doing that. The financialization of everything was the death of all these businesses.

        • trentnix 6 days ago

          Very well and succinctly put.

          When I talk about the same topic with a friend, we say variants of "MBAs ruin everything they touch". But what we really mean is what you said.

    • ang_cire 6 days ago

      Sure, I don't mean to imply that there aren't additional skills required to manage something, but you still have to fundamentally understand the thing that you are managing.

      The idea that management can be subordinate/project/industry-agnostic is the mistake.

      You can't (based purely on work experience, not talking about individual abilities) go from managing a coffee shop to running IBM... OR VICE VERSA

      If this assertion is rankling anyone, I invite them to look up how many private investment firms are failing spectacularly to manage small businesses they acquire (e.g. dentists and vets) and running them into the ground, by trying to make them operate like SaaS companies.

      • cycomanic 6 days ago

        So true. A friend of mine worked as a manager at an ECO diary producer (milk, cheese yoghurt). An investment firm bought the owners who build the company from nothing for a substantial sum. They then brought in a new young executive team who mainly had experience and making online clothes and food retail startups. Initially the owners had a requirement to consult to the business for some amount of time. That was quickly dropped as they didn't want the old owners to "interfere" (essentially telling the exec that they what they wanted to do didn't work). After less than a year my friend and the product manager where the only managers left from before and they had become the "nay sayers" (I.e. telling the boars their ideas and execution don't work in this industry) and where eventually let go. By this time they had lost major costumers, majorly invested into equipment that still didn't work (as the product manager predicted from the get go) and the company was probably worth less than half. I just read the news that 7 years later they sold at 2% of the purchase price. Cases like this should really be mandatory study.

      • eszed 5 days ago

        > private investment firms are failing spectacularly to manage small businesses they acquire (e.g. dentists and vets) and running them into the ground

        Absolutely, but (and this depends upon the "financialization of everything" point someone made above) that doesn't matter, because in the meantime they'll have personally made a profit on the deal. Building (or keeping) a sustainable business was never one of their goals. I call it "extractive capitalism", and it's ruining the world.

      • technol0gic 6 days ago

        the old "it's all the same shit" fallacy that i loathe so dearly

    • vjvjvjvjghv 6 days ago

      I can only say that it's really refreshing when you talk to a CEO who is interested and understands the products the company is working on. Unfortunately it's pretty widespread to have the top layers of the company only thinking about numbers and deadlines, not the product.

    • nradov 6 days ago

      You can't blame an MBA for this debacle. Léo Apotheker studied economics in college and had no formal education in management.

    • Affric 5 days ago

      You say 90s but sounds suspiciously like John Scully and Apple in the 80s

    • quantified 6 days ago

      Lou Gerstner at IBM is probably the outlier that supported this line of thinking. He was at Amex, RJR Nabisco before IBM.

      • StillBored 5 days ago

        Maybe I'm misunderstanding, but IIRC Gerstner's time at IBM was 100% financialization. He didn't solve any of IBM's core problems. Outside of the momentary bright spot of "Global Services" the largest impact he had was selling off IBM's immense real-estate (and other) capital they had acquired by being a capex business for a 100 years, and converted that all to a decade long free rent/etc 0 opex business, Along with EOL'ing their pension program, and a lot of other 'quality of life' stuff that made them one of the best companies to work for. It made the numbers look great as he "reduced overhead" in the short term, bur just created further long term problems. If IBM could have caught just a single one of the tech waves of the next 25 years they would have done fine, but for some reason they continue to snatch defeat despite seemingly always being in the right place at the right time. But it seems they always overcharge, over engineer, whatever their solutions and the market rejects them. (ex, flash arrays, POWER as an alternate hyperscaler server arch, watson/ML, failing to capitalize on centos, etc, etc, etc) while dumping spinning disk, fabs, etc at roughly the right time.

    • isleyaardvark 5 days ago

      Was that intended to be similar to the real life movement of John Sculley from Pepsi to Apple?

  • geodel 6 days ago

    > At some point "management" and "executive management" started (falsely) being ...

    Correct. Not just CEOs I have seen it starting from position of Director and above in technical or related companies.

    To hide skill gap of leadership is the cottage industry of metrics and reports where endless summaries of performance (technical, financial ... all varieties), operations, QA, development, customer feedback and myriad others are generated on daily, weekly, monthly basis. And during leadership review sessions teams are asked for 10% improvement for next quarter.

    If these reports and feedback were any good, these companies would be operating like Navy seal teams by now.

  • DannyBee 5 days ago

    Oh, it's worse in some ways - Leo didn't leave SAP to take this job. Instead, SAP's board chose not to renew his contract in Feb, 2010, so he resigned.

    SAP board; This guy sucks let's move on

    HP: we'll take him!

    • tlogan 5 days ago

      Exactly.

      Leo Apotheker really did not understand software development and all of nuances running a software company.

      While Henning may not have been particularly business-savvy, Leo demonstrated a fundamental lack of understanding of SAP’s value network.

  • RajT88 6 days ago

    I know a guy who held this attitude. He somehow got into a top MBA program without any undergrad degree and poor grades. (Bribery, one wonders)

    Got his MBA, eventually bragged about how he lied his way into a CTO position with no tech skills. Lasted about 6 months. No longer listed on his LinkedIn.

    After all that, somehow still hasn't eaten his humble pie. Still believes this idea you don't need to know stuff about technology to manage a technology organization.

  • bluGill 6 days ago

    I can find countless examples of this both ways. Some people are great CEOs able to turn around a company/industry they knew nothing about before. However there are a lot of bad CEOs out there. And being in a company/industry for decades is a good way to turn a bad CEO into a mediocre one which is an improvement I guess. Sadly I have no clue how to make a good CEO - and see no evidence anyone else does.

    • freeone3000 6 days ago

      Most companies that have been around for decades would be absolutely fine with a mediocre CEO.

      • klank 6 days ago

        In my opinion, mediocre is an excellent strategy when optimizing for longevity and durability.

WarOnPrivacy 6 days ago

I need this part explained to me.

    And it's about why I still believe in HP despite everything that went wrong.
This utterly baffles me. [checks] The post isn't 25y old. Author is obviously intelligent and posses self awareness and analytical skills.

The only way that remark makes sense:

    1) HP has some enterprise division that makes stuff I'll never see and
    2) Author is Enterprise only doesn't know their consumer division exists.
Because it's been decades since I've ran into new HP kit that didn't fall somewhere between awful and unusable. I say that without the least exaggeration.

DV series laptops? Bad mainboards and a class action suit before willing to honor warranties.

Post DV laptopts? Awful to use. Trackpad buttons requiring a painful amount of force. Trackpads that fail. Weak performance. Mediocre screens. Rigid plastic bodies that broke easily - especially at hinge points.

Desktops my customers bought? Out of the box unusable. Weak CPUs and 4GB RAM in a 2020 build. Barely browses the web. Put in a corner until thrown away.

Printers? As in - Any HP printer? Crapware. Hostility and sabotage. Intentionally hidden costs. Then there's HPs wireless printing....

As a brand, HP is unsafe. I rate them less desirable than Yugo because Yugo (at least) didn't have teams of MBAs dedicated to crafting bad user experiences.

  • jeroenhd 6 days ago

    I have good experience with HP laptops. Not their 200 euro consumer trash (but honestly, anything marketed towards consumers is trash these days, from any vendor), but HP's ProBook and Zenbook line. Probook is more plastic fantastic, but the repairability was great. Zenbook got hot, but always remained quiet (until the Nvidia GPU kicked in, but that's on Nvidia). Driver support and UEFI update support were both excellent, both in terms of support duration and general stability.

    I've also got one of their thunderbolt docks. The only downside I've found so far is that MAC address forwarding doesn't seem to work outside of HP laptops. Everything else works great on normal devices.

    As long as you avoid their cheap crap, HP are fine. Unfortunately, they do sell cheap crap, and consumers love cheap computers (even though a second hand computer with better specs would serve them much longer). Every brand that sells cheap hardware has gained a reputation for being terrible. It's why Apple's laptops start at the price of "used car" and Google's Chromebooks start at "two tanks full of gas".

    • bradfa 5 days ago

      I have an HP ENVY laptop that’s very nice. Amazingly good screen, takes SODIMM and M.2 NVMe, flips around as a 2-in-1, and is quite thin and light for a 15” laptop.

      But omfg the HP website and product lineup are impossible to use and figure out! Dell does it better but is still too complex. Why are there so many product lines? How does a normal person figure out what to buy? HP has excellent engineering but horrible marketing and sales and it’s been this way for decades.

      • wpm 4 days ago

        I feel like this is every PC manufacturer except for maybe Framework. Lenovo, Dell, HP, Asus, MSI, their websites and product lines are all confusing piles.

        Apple has its problems and their store page is getting worse, but at least most of their product lines are easy to grok configure.

        I don’t need an MBA to know if it’s hard to buy something, people won’t be likely to.

    • mort96 5 days ago

      MacBook Airs are marketed towards consumers, and they're certainly not trash, are they?

    • lotsofpulp 5 days ago

      > It's why Apple's laptops start at the price of "used car" and Google's Chromebooks start at "two tanks full of gas".

      “Used car” is a wild exaggeration. For many years, people have been able to buy MacBook Airs that overperform for 90% of consumers for $1,000 (sometimes even less). This device will last at least 7 years, if not 10.

      https://www.costco.com/macbook-air.html?screen-size=13-in+13....

  • sundarurfriend 6 days ago

    > This utterly baffles me. ... Author is obviously intelligent and posses self awareness and analytical skills.

    The author is intelligent enough to not burn bridges with a company where he has a lot of useful connections. So this section is him basically waving a white flag at them.

  • bluGill 6 days ago

    HP got split since then - the HP you think of today is not the company it was in 2010. Too bad, HP used to be a great company that earned their great name.

    Your questions though are valid.

    • charlieyu1 6 days ago

      Were they used to be great? I definitely remembered HP having a very bad reputation even back then. Like every time a ridiculous printer feature that costs user’s money it was HP.

      • diegof79 5 days ago

        My first inkjet printer was an HP DeskJet in the mid-90s. It was rock solid. At that time, HP printers were the best consumer printers on the market, with a reasonable price/quality balance.

        HP also had a good brand image due to its servers (HP PA-RISC) and calculators (like the HP 48GX).

        They started to go downhill when they made big acquisitions like Compaq and Palm, and the Itanium architecture failed. It's like IBM: They became so big and stretched that their best products turned into crap.

      • hn_throwaway_99 5 days ago

        HP definitely was once a great company. Most longtime observers would say the downfall started with Carly Fiorina and the ill-advised Compaq acquisition. Both Hewlett and Packard's sons opposed the acquisition, if you dig up some old articles you can find their rationale (which I think proved to be totally right), and you can see how Fiorina essentially smeared them, a bit of foreshadowing for the generally shitty human being she showed she is in later years, IMO.

      • alnwlsn 6 days ago

        You would hardly believe they once made top of the line voltmeters, oscilloscopes, atomic clocks, calculators - even their printers were once the best.

        • senderista 5 days ago

          And the company was an engineer's paradise--that's why Woz was so reluctant to quit.

      • bluGill 6 days ago

        Think back to 1980. (which may well be before you were born). I'm not sure when they started sliding back, but I'd put the start somewhere around 2000.

        • senderista 5 days ago

          That sounds about right. Just checked and that's when Carly's tenure started. Compaq ruined DEC, HP ruined Compaq, then HP ruined HP.

      • draculero 6 days ago

        We had a cheap LaserJet 1000 printer at my first job back in the day. I think that we printed hundred of thousands of pages and I aways trusted it.

        But the InkJet printers sucked, just like everything else HP now. But HP had a good reputation.

        • WarOnPrivacy 5 days ago

          > We had a cheap LaserJet 1000 printer at my first job back in the day.

          Those were good. I also liked the 1100, in spite of it being an early software driven laserjet.

          I had a particular soft spot for the little 1010/1012 lasers. They were persnickety because they require a software defined USB port and Windows 7 was the last OS supported. With a little kludging they work on Win 10. I'll find out soon if they do Win 11.

          But like every good HP experience, it's in the past.

      • zrobotics 5 days ago

        Ask a greybeard electrical engineer, at one time they were making the top grade test and measurement equipment. Older HP gear still brings a premium compared to other vendors, but we're talking stuff made before 2000-ish. They absolutely did cutting edge work and built rock solid gear, but that division has been split off twice into different companies. And keysight gear (the current successor) isn't anywhere near as great as the older stuff.

        • WarOnPrivacy 5 days ago

          You aren't wrong. 70s and 80s HP scientific gear was the gold standard - often because it was pioneered into existence.

          I was recently fixing a WinNT 4.0 box, attached to a daily-used 30yo HP Spectrophotometer. The latter needed no service.

      • EasyMark 5 days ago

        About the time they sold off their test instrumentation division they start sucking royally. Agilent still makes great stuff though.

      • senderista 5 days ago

        I can still remember when they had a sterling reputation (including but not limited to their legendary calculators). Our family had a friend who was an HP engineer and I once got to go to work with him and see one of their giant plotters in action. It was awesome. Now I actively avoid all of their stuff. Not sure I can think of another brand whose reputation has changed so much for the worse.

      • cbsmith 5 days ago

        When I sold printers in the early 90's, HP Laserjets were broadly considered to be the gold standard.

      • nashashmi 5 days ago

        That is not a bad rep for the shareholder. They were great in those terms. And gave lots of market opportunity for everyone else but HP dominated the scene.

    • melbourne_mat 5 days ago

      Had a black and white laserjet printer in the late 1980s. Was a magnificent device and super reliable.

  • rsstack 5 days ago

    > HP has some enterprise division that makes stuff I'll never see and

    It's a separate company now: HPE "Hewlett Packard Enterprise". He mentions them in the blog post, but if you don't know that in 2015 HP split into two companies, you might not realize. He holds stocks in both companies, HP and HPE (in 2015, it was the same number, but since then there were some splits).

    • dpedu 5 days ago

      HPE sold its software arm to Micro Focus subsequently as well

      • _whiteCaps_ 5 days ago

        I was part of that transition. Great times explaining why my job changed 4 times in 18 months.

        Startup -> HP -> HPE -> Micro Focus -> new job after I got tired of all this corporate deck chair rearranging.

  • melbourne_mat 5 days ago

    > This utterly baffles me. [checks] The post isn't 25y old. Author is obviously intelligent and posses self awareness and analytical skills.

    One lens on this is that according to him he hasn't sold a single share since he left the company. That would mean he has a substantial monetary reason to see that people keep believing in HP.

  • stapedium 6 days ago

    These were my exact thoughts about HPs printer division. These should be studied in bussiness schools as the definition of enshitification for the next 25 years. PC side of HP is a different story. Their high end consumer laptops are crap compared to dells xps line. Comodity/Enterprise gear is equivalent to Dell (primary competitor) at the generic box and monitor level. Maybe a bit better on the power supply and managemet side. Worse if you bought into VMWARE ecosystem. So I thought HP…meh…dying company with legendary history of innovation in the 80s and 90s. Then I bought an HP z840 workstation for homelab. This thing is a beast. Engineered out the wazoo! Three pcix16 slots, 1+ TB RAM, 40+ cores. Documentation for days. Way better than similar era Dells. At least in the late 2010s they still had it, for the right price. For sure not unusable or any where near awful…even 10+ year old kit.

    Ive got no idea about gear in the last 3 years or how they will do financially going forward. But if you are looking at the used market, the enterprise workstation gear in the late 2010s has tons of value.

    • dcminter 5 days ago

      I must have the last good HP printer or something. Mine is the "HP Color LaserJet Pro MFP M281fdw" which is a WiFi enabled colour laser printer. It prints nicely, a set of cartridges lasts me for multiple years (low usage of course), has a built in scanner that works with the drivers available for Linux (even over WiFi), and is happily chuntering away on 3rd party cartridges. No issues whatsoever.

      Honestly I'm expecting it to suddenly stop working or something given all the horror stories I hear about HP, but so far ... working just fine.

      I'm a bit sad that HP are the last resting place of the Digital Equipment Corporation and that neither they nor the external company that they licensed OpenVMS to offer any VAX VMS hobbyist license, but that's for sure a niche thing to whine about.

      • WarOnPrivacy 5 days ago

        > I must have the last good HP printer or something. Mine is the "HP Color LaserJet Pro MFP M281fdw"

        I have some of those in my care. They perform fine but they are locked to chipped cartridges.

        And when HP learned their customers were moving the chips to 3rd party cartridges, HP worked out a method to cement the chips in place - to make it as hard on their customers as they possibly could.

        When I referenced HP with the terms Hostility and Sabotage, it was the M281's I had in mind. Although, crapware applies too. They're reason #4,009,175 to never buy HP.

      • necovek 5 days ago

        I have a somewhat older, but higher-end m475dn. Last year, scanner calibration mechanism started failing, and printer couldn't complete the init sequence anymore: it can't be used as a printer anymore either.

        It has only seen home office use, and didn't run through the second set of toners.

        No service shop wants to touch it either, so I've got a 30kg paperweight.

        This is why we need all software and firmware to be free software.

      • Sohcahtoa82 5 days ago

        Their laserjets are fine. It's the inkjets that have all the major problems.

  • zrobotics 5 days ago

    I was going to chime in that I've been really happy with my HP Prime calculator, I purchased it in 2015 when I went back to school mostly because the TI calculators are absolute overpriced garbage and I wanted a calculator that did RPN. I still keep it in my desk drawer and use it several times a week, it has such a genuinely nice interface that I'd rather grab that than use the calculator on my PC. That said, from the wiki link[0] I see they sold that division off to a consulting company in 2022, so I expect that product line will deteriorate.

    I'd argue the actual HP that people think fondly of got spun off with the test equipment division, first to agilent and now keysight. They're the folks doing the cutting edge engineering that is the lineage of what HP was.

    The current company is probably the worst tech vendor available, I'd rather have whitelabel stuff direct off alibaba than most of their consumer stuff. I split time between sodfware development and IT (small company), so I have people ask me for recommendations on printers. This has happened three times where I recommended a specific model and warned the person that if that wouldn't work to get any other printer besides a HP. Several weeks later, they ask me why their brand new printer isn't working, and when they say they got a HP I tell them the only solution is the landfill. They have engineers specifically working to make the printers and drivers as crappy as possible, normally they're the cheapest option but that doesn't bode well. Meanwhile my brother printer from 2011 is going strong with absolutely no maintenence, and we have a small-office grade brother laser at work that has done 2.5 mil pages with only minimal maintenance (dusting with air, it lives in a warehouse). It's clearly possible to make a consumer grade printer that isn't garbage, but HP hasn't been doing that since at least the mid-2000s.

    [0] https://en.m.wikipedia.org/wiki/HP_Prime

phkahler 6 days ago

Somehow this doesn't add up. He was out for 8 weeks which is 56 days. In that period the product launched and was cancelled after 49 days. How does he claim the failure wasn't his fault? They shipped 270,000 units that mostly didn't sell, but that had to be planned in advance. You can't say "Phil's out, lets ship this thing now!" The only thing they might have done different than he planned is setting the price and canceling the product too early. Am I missing something? The fact it was rushed to market was on him unless he left out a bunch of story prior to his surgery.

  • onli 6 days ago

    The devices sold like hot cake after the price cut. The failure he has to refer to was cancelling WebOS completely, instead of giving it another go. The right decision would have been to price cut the existing devices, provide fixes for the existing issues (there were small usability issues like the web browser reloading after inactivity, which means reloading when you got stuck for a long page download) and meanwhile work on the next generation, which then would have more apps and less early issues to have a better chance at the market.

    But that is only obvious if you were there back then. If you saw how bad Android devices were in comparison, how big the lead of webOS was.

    • phatskat 6 days ago

      I loved my TouchPad, was super stoked to get one through a friend of a friend who bought two. It had the feel of “this just needs a little polish”, what I would expect for any new to market device with zero prior ecosystem. I was heads down learning to write apps for it when they killed it off and I was super bummed, just kind of shelved it for me.

      I think I still have the TP and wireless charger (which was, for me, unheard of at the time) in a box somewhere.

      • cogman10 5 days ago

        It was great hardware and a very good OS. In fact, I'd say that Apple has copied a number of the ideas from it in the way they now handle multiple applications.

        The issue really was that the ecosystem was completely lacking. It's perhaps my favorite tablet OS to this day. Very intuitive.

        • swagmoney1606 5 days ago

          Both android and iOS copied their exact multitasking UI YEARS after webOS had it lmao.

    • IshKebab 6 days ago

      > The devices sold like hot cake after the price cut.

      Yeah but that's because they cut the price to to 1/4 of it's price!! They were offloading unsold stock at huge cost.

      https://www.theguardian.com/technology/2011/aug/22/hp-touchp...

      I bought one, and ... honestly even at that low price I regretted it. The software was trash. I don't know why WebOS got so much praise, it was clearly not fit for purpose.

      I have an LG TV now that also runs WebOS and... it's still trash! 14 years later. The fundamental idea of using web technologies for an entire OS is bad.

      That's what really killed it. This guy gushes about how amazing WebOS was but the performance was - and continues to be - too poor.

      • jmtulloss 6 days ago

        Hey. I wrote some of that trash.

        I think this is a bad take because I don’t think the core issue of the platform was that it was based on web tech. The web tech basically worked fine. However the bugginess and challenging user interface (which is actually standard today) was a huge issue. The leadership decision that was needed wasn’t to kill the touchpad 49 days after launch, it was to kill it before launch.

        Palm was a raccoon backed into a corner and it was using all its cleverness to get out. But it was willing to ship stuff that wasn’t ready and couldn’t be ready with the resources we had. HP had the resources. They could have taken a good start and given it the space to become great. Maybe.

      • FlyingSnake 6 days ago

        I distinctly remember the Autumn day of 2011 when we stood in the line of the local Best Buy in West Des Moines to grab one of these. It was miles ahead of anything that was in the market that time. It could do multitasking and had a lovely intuitive UI (cards!!). I remember being blown away by it. Android and iOS freely stole features from it later.

        I still have the device and it’s one of my cherished vintage devices.

      • wvenable 6 days ago

        > I have an LG TV now that also runs WebOS and... it's still trash! 14 years later. The fundamental idea of using web technologies for an entire OS is bad.

        I don't think the idea is flawed; in fact, I think modern software development has proven out this whole idea. If WebOS sucks I believe it's more because it simply doesn't get enough development attention.

        Fundamentally Android also sucks but they've managed to hammer it into the platform that it is today. The same could be said for Windows. Look at Linux, fundamentally a sound platform, but nobody is there hammer the rough edges to success.

        • surajrmal 5 days ago

          Companies do exist to try and hammer Linux into a good desktop/laptop product. I would say that it's just not easy to do given the lack of vertical integration. Redhat centralizing everything into systemd has probably gone the longest way towards improving things. Of course that is odds with the perceived benefits of having many competing options to perform the job of any given piece of software.

      • onli 6 days ago

        > That's what really killed it. This guy gushes about how amazing WebOS was but the performance was - and continues to be - too poor.

        We certainly do have the performance in such devices to run an OS application layer with web technology now. Many people do anyway, just directly in the browser and with electron. Easier on a PC, but completely possible on TVs and phones. If webOS is slow now on your TV that's because of LG's development capabilities, not because of the technology.

        I had both a Touchpad and a HP Veer. The performance was completely fine, especially after the mod scene provided kernel updates with overclocks, plus tunings for the UI. Especially compared to common devices of the time. Those were very good signs for the cut next hardware iteration.

        The great thing about webOS was the usability, just how the interface worked was awesome. It's no accident that Android copied the card interface a few years later, with Android 5 I think, and the gestures again a few years later, with Android 10 or 11. Probably coming from Palm were also some nice ideas about how to integrate apps and core functionality.

      • RajT88 6 days ago

        WebOS LG TV owner, and TouchPad owner here.

        As far as I can tell, there's nothing obviously connected to the UI experience of the TV and the TouchPad.

        The TV is a lot more locked down and filled with ads, but still snappy. Sideloading IPK's is limited. I would love to neuter all the ads and auto-updates, that's my main gripe.

      • biorach 5 days ago

        > Yeah but that's because they cut the price to to 1/4 of it's price!! They were offloading unsold stock at huge cost.

        That's not necessarily a bad business strategy... Sometimes you take an initial loss by underpricing a product in order to build market share.

        I believe MS took a substantial hit on the XBox for _years_

      • xeromal 5 days ago

        I'm pretty sure I bought one for 99$ but I can't remember if that was directly from HP. I LOVED that thign

  • maxsilver 6 days ago

    (as someone who was a WebOS fanatic back in the day, both as a day-one Palm Pre user, and as someone who bought a TouchPad)

    The launch was rough, but it wasn't as rough as it seemed. (Reviews were mostly promising, and positive leaning -- check out something like Anandtech's review). The problem was trying to compete with Apple on both product and price -- which no one could do back at that time.

    An HP TouchPad that had launched with no immediate margin, would have been able to get a foothold and slowly secure Palm a 2nd place position. (TouchPad's launched with a slightly-rushed slightly-buggy WebOS, but it wasn't unusable -- they worked pretty well, and they flew off the shelves the second they reduced the price)

    A HP TouchPad that had to match an iPad for features, polish, and still command an iPad's premium pricing -- simply couldn't. But that's a really high bar no one could regularly do -- even today, you don't see strong/popular alternatives to the iPad, unless you move upmarket enough to get into the laptop market (like say, a Surface Pro).

    The problem wasn't "the product shipped and wasn't perfect". The problem was, "we're trying to gain a foothold in this market, and we need more dedication and patience to nail it" -- and being in the market for less than two months wasn't ever going to be enough to do that.

    Leadership needs to buy in on strategy, if you want it to execute well. If you agree to start a moonshot, and then panic and quit at the first hiccup, you'll never leave the ground.

  • guywithahat 5 days ago

    I don't think he's saying it went from great to awful, I think he's saying they canceled the project because the new CEO didn't like it and nobody was there to defend it. He claims the underlying tech was good but there was a market/product mismatch; instead of taking the information and trying again, they just canceled it.

    That said, this article really doesn't dwell on the mistakes he made. He sort of implies his work was great and it was marketing/other departments who messed up.

  • bluGill 6 days ago

    He wasn't acting alone. HP bought this whole company not long before this (HP bought Palm in April 2010, the 49 days seems to start around July 2011). Most of the blame for shipping 270,000 units that didn't sell has to go to Palm. Even if he correctly predicted that Palm wasn't going to sell that many (I'm not sure if that is possible), he wouldn't have been in power long enough to change things. Predicting the size of the market probably wasn't even his job.

    I wouldn't even call this rushed to market, though expectations were likely too high for reality. Still it takes years of investment to build a platform like this.

joshmarinacci 5 days ago

Former Palm employee here. I was a developer advocate working directly with app devs from a couple of months before Palm was acquired until after the shutdown.

I remember Phil and rather liked him. Everything he states in the article is correct as far as I remember it. Yes we were being slammed by the iPad, but we were far and away the #2 tablet that summer. Android tablets really sucked then, and despite Google's push there were more tablet native apps in the TouchPad app store than Android's. In hindsight it should have been cheaper and faster. And it would have been by Christmas (the TouchPad mini was just weeks away from shipping). Given more time and funding it would have been a contender (maybe not "winning" but still having a good run).

I suspect Palm was doomed the moment Apotheker took over. He wanted to turn HP into IBM. HP's plans to use WebOS everywhere (I was able to see prototypes of fascinating future products that I still want today) were well thought out, but didn't fit his vision. If you want to blame someone, blame the board for hiring him.

Ultimately WebOS's destruction was great for the rest of the ecosystem. Some really talented people went to Apple and Google, improving their interfaces at the expense of losing a 3rd way. I still wish I'd kept at Pre3. Modern iPhones and Android devices may be more powerful, but they don't have that elegant simplicity I miss from WebOS.

[Some notes](https://joshondesign.com/2012/06/06/webos-on-the-verge) I wrote shortly after the shutdown.

PS: I wish I'd see this post yesterday and could have responded earlier. I'm happy to answer any questions. email me josh at josh dot earth.

paxys 6 days ago

The new CEO was brought in to chart the path forward not dwell on the past, and clearly in his eyes the Palm acquisition was a sunk cost. The Touchpad disaster, combined with the CTO completely shirking responsibility for it (as you can tell from this article), probably showed him the writing on the wall.

WebOS was neat for sure but HP was never in a position to compete with Apple. More mobile device launches would simply have meant more money down the drain.

  • Aloha 6 days ago

    The issues that killed webOS had nothing to do with its technical merits (which were many) - it instead was a failure of product management.

    * The TouchPad was priced too high for a new entrant with embryonic app support.

    * It probably needed more development time before going to market, CTO doesnt really make GTM timing decisions.

    * Insult to injury, as this fella pointed out - the applications for webOS extended far beyond a tablet, HP threw the baby out with the bathwater.

    * They tried to make a strategic shift into software and services without having a great track record of doing those thing, which compounded all of the above, Palm did have some expertise there, but it was still tossed away.

  • potatolicious 6 days ago

    Agree. I'm sympathetic to the CTO here, but I remember the disaster of the HP TouchPad launch very well - there were multiple fatal errors here that don't seem possible to commit in an 8-week window.

    The hardware had basically ~no app ecosystem. That's not a problem that occurs over 8 weeks. The software was also incredibly under-baked, and I'm doubtful that the company pivoted from "this needs more time and should release later" to "full marketing push, press events, and big launch" in that short a time either.

    I don't doubt that there was a lot of conflict over strategy with the new CEO, but the framing that all of this happened while he was on the sidelines doesn't seem very plausible.

  • dec0dedab0de 6 days ago

    HP was definitely in a position to compete with apple, and always has been. They might not have been in a position to beat them, but you don't have to be on top to be profitable.

    • FirmwareBurner 6 days ago

      >HP was definitely in a position to compete with apple, and always has been.

      In 1990-2000? Sure, maybe. In 2010? Not a chance. HP was not a SW company like Apple. Apple wasn't making much money from selling Macs in 2001. Their big cash cow came from the iPod which HP couldn't pull off something like iTunes and licensing deals with record labels, they were just a commodity HW company (ignoring the oscilloscope, sensors, medical and the other shit).

      >They might not have been in a position to beat them, but you don't have to be on top to be profitable.

      From where I am, I saw clear as day that markets usually have room for only two large players who will end up owning 90% of the market, with the rest of the players fighting for the scraps. Intel & AMD, Nvidia & AMD, iOS & Android, PlayStation & Xbox, Apple & Samsung, Windows & Mac, etc,

      HP was in no position to win against Apple and Google for a podium spot so they left in due time. Even Microsoft couldn't pull it off.

      • bee_rider 6 days ago

        I agree.

        OEMs have always been weird because in some sense consumers attribute the computers to them. But they don’t have a core competency in software. And they don’t have a core competency in the hardest parts of hardware—chip design, etc.

        Picking the right parts to buy, assembling them, shipping them, that’s all important stuff. They weren’t in a position to win against Apple; they were playing one of the three games Apple plays, almost as well as Apple.

      • coredog64 6 days ago

        Circa 2005, HP did a licensing deal with Apple to sell their own iPod Photo.

    • paxys 6 days ago

      By 2011 Apple had launched iPhone 4s, Android manufacturers had sold 100M phones, and HP's latest and greatest mobile device looked like this - https://fdn2.gsmarena.com/vv/pics/hp/hp-ipaq-glisten-1.jpg.

      They simply had been asleep at the wheel for too long. And even then, the correct move would have been to adopt Android instead of thinking you could build and control your own ecosystem (something they finally did in 2014).

      • bluGill 6 days ago

        In early 2011 when I told people I had an Android they had no clue what I was talking about. A well done long term investment in other phones could have made a big difference - but HP wasn't willing to make it so we will never know. (Microsoft released their Windows phone in 2012, again killing it before it took off).

      • thaumasiotes 6 days ago

        > By 2011 Apple had launched iPhone 4s, Android manufacturers had sold 100M phones, and HP's latest and greatest mobile device looked like this

        That looks just like a BlackBerry. What's the problem supposed to be? RIM sold 52 million of them that year.

        They're much easier to use than modern phones, because you don't need to touch the screen. The only advantage of the full-screen iPhone / Android style is that you have a bigger image when watching videos.

    • [removed] 6 days ago
      [deleted]
  • cmrdporcupine 6 days ago

    I actually think if there was anybody who could have competed effectively against Apple at this phase -- on branding -- Palm was it. It had recognition and association with the kind of product. And a patent portfolio, along with it.

    I seem to recall there was rumours of the time of Apple sniffing around Palm as an acquisition target, even? I get the impression HP made this purchase simply on account of a strategic move to stop Apple from doing the same, and to get the patent portfolio that came out of it.

    And the Palm Pre really was a decent phone, and the software relatively compelling... they just couldn't keep up on the HW manufacturing side.

    At the time this was potentially a solvable problem, Apple hadn't become the juggernaut it is now.

    I also recall that Jobs was famously pissed at Zuckerberg for launching Facebook on WebOS before iOS?

    EDIT: I'd add to this that Palm had the talent at the time, too. Consider Mattias Duarte was the VP at Palm who headed up WebOS UX.. and then went on to direct the same thing for Android at Google, out of which came Material Design, etc. etc.

  • al_borland 6 days ago

    I thought WebOS looked great and thought it was the only real chance we ever had for a 3 platform. Much of the UI we take for granted in mobile devices today came from WebOS (such as card based app switching and swiping to close). I would have loved to see what it could become, rather than relegating it to TVs. iOS wasn't what it is today back then. It was still pretty new itself, and lacking what most would say are very basic features today.

    I often wonder what HP would look like today had Léo Apotheker not been such an awful fit. The damage 1 person can do in less than a year is astonishing. He even proposed selling off the PC division. WebOS was a fairly new acquisition and very well could have been the future, but he couldn't see any vision outside of software with his background. HP was built on hardware, they did't need to pivot that hard. It seems the stockholders agreed.

  • mosdl 6 days ago

    From what I heared (I had some popular webos apps) the touchpad hardware was forced by HP onto the webos team.

  • commandlinefan 6 days ago

    > never in a position to compete with Apple.

    I kind of wonder if Apple could pull off something like an iphone or an ipad or even an ipod these days, without Steve Jobs around.

    • Tteriffic 6 days ago

      Vision Pro, different kind of device but same idea

  • navigate8310 6 days ago

    HP had successful lineup of pocket PC devices that is iPAQ, so I still believe they could've made WebOS as alternate.

  • nashashmi 5 days ago

    WebOS should never have tried to compete with Apple. They should have been on a slow march to their own definition for enterprise services. And then pivot to the consumer development market

  • MadcapJake 6 days ago

    I won't argue that this wasn't the appropriate action given the circumstances in capitalism today but we've got to stop legitimizing buying companies and then watching the market of product options shrink and engineers, amongst many other career employees, lose jobs. Companies should be required to continue to maintain some semblance of their acquired company's product portfolio for a good long while, otherwise what purpose did you acquire that company for? Killer acquisitions are still bad whether through intentional choice or negligence.

    • bunderbunder 6 days ago

      I suspect that making business mistakes illegal would ultimately cause more harm than the problem such a move is trying to solve.

      And I think that there's an unstated major premise behind, "what purpose did you acquire the company for?" It assumes the existing product portfolio is already in great shape and running well. Except, it's probably better to assume the opposite. Companies that are ticking along smoothly like that don't tend to be the ones that are up for sale. So usually the acquiring company's thesis needs to be something like, "we think the technology is sound but it's having problems with product/market fit that we are uniquely positioned to solve for them." And that's a thesis that directly implies changes to the existing product portfolio.