Comment by guywithahat

I don't think he's saying it went from great to awful, I think he's saying they canceled the project because the new CEO didn't like it and nobody was there to defend it. He claims the underlying tech was good but there was a market/product mismatch; instead of taking the information and trying again, they just canceled it.

That said, this article really doesn't dwell on the mistakes he made. He sort of implies his work was great and it was marketing/other departments who messed up.