elzbardico 3 months ago

This is going to be an interesting experiment: A widely used social network across the world WITHOUT american content.

Until now, the closest thing we had like this were national our regional networks like Russia's vk, but Vk was never truly popular outside Russian speaking countries.

Now we, for the first time ever, will have the situation where a social network has global reach but without american content.

Will it keep being a english first space? Will it survive/thrive? How the content is going to evolve? What does this means in terms of global cultural influence? Will we see internationalized Chinese content dominating it? Will this backfire for the US?

  • graeme 3 months ago

    Tiktok is actually surprisingly national in how it serves its content. If you're outside the US you don't see most American accounts except the ones that go very viral.

    Edit: I should clarify. This might mean most content you see is English, if you're interested in English content. However it matters where the video was geographically uploaded from. If you upload a tiktok video and check the stats you'll see most views are from your region or country.

    Tiktok shows videos locally, then regionally and then finally worldwide if yoo have a big hit.

    It would be interesting to know what fraction of the English content people see is posted geographically from within America.

    • MasterScrat 3 months ago

      This hasn't been my experience, using TikTok from Switzerland, I almost exclusively see English language, with a focus on my interests

      • pepinator 3 months ago

        Switzerland has just 8 million people, which are divided into two big language groups. And most people speak (or at least understand) English. So, it's natural for the algorithm to converge to content in English.

      • crucialfelix 3 months ago

        It depends what you interact with. I tried it fresh today and it quickly decided I'm a Berliner muslim who likes Nigerian food because I lingered for a minute on something. That interest graph is very fast and volatile.

      • sushid 3 months ago

        Uhh... that's kind of how these algorithms work. I presume you interact (i.e. don't scroll past) with a lot of the English posts. It's going to index on that and show you more English content. When I'm abroad, I might see a few posts in their native language but the algorithm will revert to showing English posts about the city/country once it realizes I'm not really jiving with Portuguese posts, for example.

      • [removed] 3 months ago
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      • financypants 3 months ago

        i mean, we all have the algorithm tailored to what we want to see, so the parent comment here is kind of a moot point, right?

        • datavirtue 3 months ago

          I joined TikTok and was immediately barraged with naked young girls. Haven't been back since.

    • Kkoala 3 months ago

      My experience is that it serves you the content that you spent time watching and engaging with.

      And it's quite easy to steer it towards a certain topic if you want to

    • spandrew 3 months ago

      I believe the algo is somewhat timezone based, too.

      Very common for ppl to be served Chinese or asian influencer content after 12pm (EST). So common, in fact, most of the western users begin posting "whelp, time to go to bed!"

      The majority of the content feels regional, though.

      • 0xffff2 3 months ago

        I've never used tiktok... Do you mean 12AM (midnight)? Or are people commonly in the habit of mid-afternoon naps?

      • IncRnd 3 months ago

        12PM is Noon. Did you mean Midnight?

    • fouronnes3 3 months ago

      The question is, was this a conscious human design decision or did the algorithm learn to do that by itself?

      • numpad0 3 months ago

        I would believe if someone said it was completely organic. It's just how Internet is and how social graphs build up. The typical American notion that the Internet is nearly 100% dominated by American English socio-cultural platform and English is the foundational language of the world's all cognitive processing is just an annoying megalomaniac hallucination.

        English is used as a lot as a fallback language for inter-cultural exchanges. In that sense it's kind of dominating, but that's it. Intra-cultural communications happens in local languages, and even if that preferred language happened to be one of en-* locales, that only means everyone is functionally bilingual, and it doesn't mean cultural informational borders don't exist. Data still only goes through bridging connections.

      • jrflowers 3 months ago

        Considering the algorithm did not crawl out of the primordial ooze unbidden by man I am going to guess the former.

        • markeroon 3 months ago

          The recommendation engine is at least partially learned so it’s fairly likely that it’s the latter

      • mrbungie 3 months ago

        The algo learned "by itself", but humans set a objetive to optimize and then implemented it to do so as well as it they could.

        So essentially both I guess?

        • numpad0 3 months ago

          It tends to get people annoyed if you don't. Facebook user distribution is like 12% Indian and 6% American. Twitter is(was) 34% English and 16% Japanese. Bluesky was at one point 43% Japanese. If your feed ISN'T filled with Hindi, Chinese, Spanish, Japanese and so on, with only one in five or less made in English sent from US, your feed is tampered with. But otherwise that social media would be genuinely less useful.

          Mastodon only had the raw feed and that drove European network operators insane, so much so that they effectively GFW'd itself.

      • svnt 3 months ago

        Why is that the question? If it learned to do it by itself it still is being allowed to do it by humans.

      • moralestapia 3 months ago

        You don't deserve the downvotes from the immature peeps around here. Your question is 100% valid.

        I would lean for the latter, the simple explanation may be that people just prefer local content.

    • ehsankia 3 months ago

      Canada and potentially the UK are gonna be having the biggest shock I guess. Potentially Australia too?

    • [removed] 3 months ago
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    • dayjah 3 months ago

      Source?

      My anecdotal evidence of watching TikTok usage on others’ phones while riding subway systems in Paris suggest there’s plenty of English-language content out there.

      • permo-w 3 months ago

        in Morocco most of the adults speak French and Arabic, so when they need to speak to an Englisher they get some kids over to help because they all speak English from TikTok

      • prmoustache 3 months ago

        I think it really depends on the size of the population speaking a language.

        For instance my partner sees almost only spanish content, and a huge majority is from latin america.

        We are living in Europe.

    • runjake 3 months ago

      As an American in the US, I get quite a bit of foreign and foreign language content under For You.

      This is the inverse to the situation you describe but it makes me doubtful that non-US don't see a lot of American content.

      • graeme 3 months ago

        The algo bends to your interests. But it's trivial to test the default reach if you ever post a video. They show stats for viewer location.

        You can even find guides by people trying to make their phone seem american so they can reach us audiences.

    • blackeyeblitzar 3 months ago

      TikTok is surprisingly national at the surface level, but it is all coordinated back with the parent China based entities (ByteDance, Douyin, and the CCP), so that even if it is national, it upholds China’s national interests. See the story at https://news.ycombinator.com/item?id=42739855 for more details. But basically, TikTok executives had to agree to let ByteDance monitor their personal devices, swear oaths to uphold various goals of the CCP (“national unity” “socialism” etc), report to both a US-based manager and a China-based manager, uphold the CCP’s moderation/censorship scheme, and so on. It is REALLY aggressive and unethical, but also reveals how subtly manipulative the entire system of TikTok is.

      • gunian 3 months ago

        Do you think it would be possible to show this programmatically? As in scrape n posts from TikTok and Reels and show the first displays CCP tendencies?

        Or is this like a general US freedom China dictator logic

      • lupire 3 months ago

        You are conflating strong Chinese Communist control of the business with how the content behaves. TikTok is full of content that would put a Chinese person in prison.

        See this 2019 article outlining Chinese Communist moderation policies that (obviously) were attached to the app when TikTok was new, but were removed for non-Chinese user communities.

        https://www.theguardian.com/technology/2019/sep/25/revealed-...

        • imbnwa 3 months ago

          There's a Chinese creator on there Huey Li who just made a whole video about that as part of a story about how, now living stateside, he can no longer write in his mother language

      • ghfhghg 3 months ago

        Your link doesn't appear to work

    • realusername 3 months ago

      I don't think it does, I don't see any single content from my country's language. Tiktok is very good at adapting the content to you.

    • the_clarence 3 months ago

      If its like Reels (I dont use tiktok) as soon as you are in France its only French content. Same for youtube.

      • qingcharles 3 months ago

        I actually had to check if TikTok was subject to the French protection laws on localized media quotas. I see it applies to Netflix et al, but not directly to TikTok.

        • the_clarence 3 months ago

          Yeah thats why Netflix has to produce so much french content, they need 60% of their content to be french but there is not enough lol. Thats how we got call my agent

    • Kiro 3 months ago

      Yeah, I never get any views from the US on my videos even though they are in English.

  • hintymad 3 months ago

    > This is going to be an interesting experiment: A widely used social network across the world WITHOUT american content.

    China has had such social networks for a long time. Their Weibo and Xiaohongshu are two prominent examples. Weibo started as a copycat of Twitter, but then beats Twitter hands-down with faster iterations, better features, and more vibrant user engagement despite the gross censorship imposed by the government.

    My guess is that TT can still thrive without American content, as long as other governments do not interfere as the US did. A potential threat to TT is that the US still has the best consumer market, so creators may still flock to a credible TT-alternative for better monetization, thus snatching away TT's current user base in other countries.

    • myrloc 3 months ago

      Are Weibo and Xiaohongshu used widely outside of China? Given the names alone I'd imagine their adoption is fairly limited to China.

      • bryanlarsen 3 months ago

        Xiaohongshu is generally known as RedNote outside of China.

      • hintymad 3 months ago

        Yeah, if "widely used" means that multiple nations and cultures use the service, then they are not widely used.

    • gklitz 3 months ago

      > creators may still flock to a credible TT-alternative for better monetization

      Seems people are already mass migrating to Rednote. I’m not sure how that plays out though.

      • hintymad 3 months ago

        Yeah, me neither. Some analysis said the absolute number is large but the percentage is still small. And the migration is more about protesting. Xiaohongshu will need to come up with better monetization schemes too.

      • throwthrowrow 3 months ago

        I think it will be a temporary phenomenon. Tiktok people arrived on RedNote last week and were jaw-droppingly amazed at videos of flashy modern Chinese cities, natural wonders (Guilin mountains), beautifully dressed young men and women, tasty food, Luigi fandom, and cute cats.

        For many it was a revelation that the US government/media complex has been systematically lying to them about China. They are arriving at an acceptance that the US is a shabby declining empire dominated by a corrupt elite and heartless broligarchs. Always a good thing to bump up against reality, imho.

        However I think that the US-based population of Tiktok refugees will subside once the novelty effect has worn off. Probably shrink by half in a month. Hopefully there will remain a positive lingering effect.

    • deepsun 3 months ago

      Re. copycats -- VK was also a blatant copycat of Facebook, down to copy-pasted CSS styles.

      • kgeist 3 months ago

        The very first versions, IIRC. Now they have diverged completely.

        • wruza 3 months ago

          The very first versions. VK was just better from the times it only started attracting users.

  • throwawayq3423 3 months ago

    > Will we see internationalized Chinese content dominating it?

    This is a weird fantasy, but it brings up an interesting point. The complete lack of Chinese influence on global pop culture. Especially when compared to Japan or Korea, countries with a fraction of the population but many, many times the influence.

    I wish the CCP didn't wall off their citizens from the rest of the world in the name of protecting their own power. Think of the creativity we are all losing out on.

    • parsimo2010 3 months ago

      > The complete lack of Chinese influence on global pop culture

      The CCP has tried to get their culture out there, it just has not been successful at the visually obvious scale of Japan or Korea. But their culture is definitely getting out there, and I think we often don't spot the Chinese influence on something unless some journalist finds out and writes an article about it.

      Some of their influence is leveraged in business deals, with several movies being altered by the demand of the CCP, and these changes persisting in worldwide releases, not just the Chinese-released version of the movies.

      Some of their influence is leveraged in video games- Genshin Impact is a famously successful Chinese game. There are some competitive Chinese teams in various pockets of e-sports too. Tencent also owns several video game developers, and occasionally uses their influence to change parts of a game to please the CCP.

      There is a Chinese animation industry (print and video), and occasionally they get a worldwide success. I remember being surprised when I found out that "The Daily Life of the Immortal King" was Chinese- you can tell it isn't Japanese but lots of people guess that it is Korean.

      • proudeu 3 months ago

        I became so interested in ancient Chinese mythology after playing black myth wukong. Also my cousin is watching cDramas all the time and she intends to marry Chinese guy… So I think the soft power is there already, whether we like it or not. but I think it’s good to have competing content instead of being fed whatever powers that be think is good fur us

      • throwawayq3423 3 months ago

        Government can't create culture and art anymore than a tech company can. They can only allow it to grow and spread, or block it.

    • djtango 3 months ago

      As someone who wants to learn Chinese, I think about it all the time. Watching Chinese shows just isn't as fun for whatever reason. I was telling my wife the other day I have met so many people who credit Friends for why they can speak English.

      That's soft power right there.

      I've had to resort to watching anime on Netflix with Chinese dubs - anime is good because people actually talk slower and usually use simple language. When I watched Three Body (Chinese version) the dialogue was impenetrable lol

      • wordofx 3 months ago

        Taiwanese shows are better if you want to learn Chinese. They speak clearly and don’t speak fast like China shows.

        • djtango 3 months ago

          Thanks I'll take a look. It will be funny if I end up with a Taiwanese accent around my Dongbei in laws but I've spent enough time in china to remember the mainland accent tbh

      • eleveriven 3 months ago

        Three Body is a science fiction television series and I think sci-fi often involves complex vocabulary and abstract concepts, making it a tough choice for language learners

        • djtango 3 months ago

          Sure the vocab was hard but also characters like Shi Qiang spoke in a very difficult way to pick up for a non native speaker

      • BlueTemplar 3 months ago

        Friends is great, but still pretty advanced as English learning goes, with fast speech, and lots of slang and US/90s specific references.

    • matthest 3 months ago

      As a Chinese American, this is the real reason people don't know about China.

      To be honest, most of the movies/shows China creates sucks. They're Marvel-esque CGI fests with awful storylines.

      Meanwhile, Japan and Korea are creating awesome media.

      The whole narrative about the US gov trying to "hide" China isn't really true. There are a ton of viral videos on YouTube about how great China is. And we welcome Chinese immigrants every year.

      The real problem is that China itself doesn't execute when it comes to soft power.

      • throwawayq3423 3 months ago

        I think this is one of the main reason Japan gets overwhelmed by tourists every year, their culture has so many fans.

      • antifa 3 months ago

        > most of the movies/shows China creates sucks. They're Marvel-esque CGI fests with awful storylines.

        since we're here, what are some of the least bad modern Sci-fi/Horror movies/TV shows from China?

      • [removed] 3 months ago
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    • petre 3 months ago

      True that. My wife watched a few Chinese dramas, but they're quite boring compared to k-dramas or japanese shows. I find them annoying and full of propaganda. Only the historical ones are borderline interesting. Also the CCP crackdown on celebrities didn't help.

      By contrast, there's now a very good k-drama with Lee Min-ho happening in space or the Gyeongseong Creature horror drama with Park Seo-joon.

      I did see some good Chinese movies, mostly out of Hong Kong. Wong Kar-wai directed a bunch of good ones but they all predate Xi's regime and the takeover of HK.

      One of my favourite contemporary artists is Ai Weiwei, who has gone missing in 2011 only to finally reappear four years later. I understand he now lives in Portugal. Got his book on my night stand, 1000 Years of Joys and Sorrows.

    • quickthrowman 3 months ago

      The only good Chinese language films were all filmed in Hong Kong, directed by people like Wong Kar-Wai. In the Mood for Love is widely considered one of the greatest films ever made.

      Chinese cultural (and censor) sensibilities are why big budget US movies are almost universally boring and terrible these days. Authoritarian societies aren’t exactly known for creating good art.

      • dagenleg 3 months ago

        There are many good Chinese language films, not all of them Cantonese. You're forgetting about Taiwanese directors (Edward Yang, Tsai Ming-liang, Hou Hsiao-Hsien) and mainland sixth generation directors (Jia Zhangke, Lou Ye). There are also works by less known authors such as Bi Gan, Hu Bo, Xinyuan Zheng Lu - very unique and impressive.

        One should not throw around ignorant blanket statements. There's a wealth of amazing Chinese language movie made outside of Hong-Kong, and yes, good artists can exist under authoritarian regimes, a prominent example of which would be Soviet cinema and literature.

      • [removed] 3 months ago
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    • glenstein 3 months ago

      For better or worse, I think CCP has long been on the backfoot in international propaganda just because what passes for persuasive narratives in authoritarian contexts falls flat to global audiences fluent in western entertainment and media culture.

      Of course they have modernized, but most actual influence obtained thus fair (e.g. international olympic committees covering up investigations, stopping the NBA from venturing criticisms) has come from projection of soft power rather than being on the cultural cutting edge.

    • datavirtue 3 months ago

      I'm resentful for not having BYD here to offer affordable vehicles. The vast numbers of people who are now boxed out of the middle class could desperately use the help of a vehicle that doesn't cost them $700 a month.

      • throwawayq3423 3 months ago

        I'm not sure what subsidized EVs have to do with cultural influence.

    • swatcoder 3 months ago

      What do you mean by "global pop culture" here?

      I've never considered there to be one, although I'm open to the idea.

      It's easy for me to recognize an Ameican pop culture or an Anglo pop culture, and the favor each show for certain imports over others, but those don't seem nearly so universal as your usage of "global pop culture" suggests.

      Latin, Arabic, Russian, Chinese, French, Indian/South Asian, etc each represent huge "pop culture" markets of their own but also each have their own import biases.

      • throwawayq3423 3 months ago

        > What do you mean by "global pop culture" here?

        Encountering a Chinese song playing a cafe in Latin America. A popular movie with global appeal. Or even people being aware of cultural trends. I feel like culturally, China is a bit of a black box.

    • tntxtnt 3 months ago

      What do you mean by "global" pop culture? Maybe you mean "the west"/European/American pop culture. Being Vietnamese, I and my friends grew up with Journey to the West which at the time was bigger than Star Wars, Three kingdoms which is a lot lot bigger than Game of Thrones, and a lot of Jin Yong's movie adaptations. Star Wars the force is like normal thing in Jin Yong's novels. It's not a "complete" lack of. Sure you have heard of Monkey King, Lu Bu or Guan Yu, Cao Cao? They also won an Oscar long before Korean did. Sure they lose to Japanese's Pokemon but everyone lose to Pokemon really not just China.

      • throwawayq3423 3 months ago

        China's pop culture having moderate success on directly boarding countries is not really proof that I am wrong. Given it's size, i'd say that's an example of how it fails.

        • tntxtnt 3 months ago

          Maybe it's late but no, China's pop culture is not having a "moderate" success on neighboring countries because they tried and failed but because those neighbors actively resist it. They had culturally dominated over neighboring countries like Japan, Korea, Vietnam for hundred of years. See every Korean "historical" movies and you see Chinese culture everywhere. What you're seeing now is the active effort of those countries to stay as far far away from Chinese culture as possible. Imagine you successfully invade China and getting assimilated as the result. That's the Mongols. Thanks to Persia or whatever middle country between China and Europe, Europe did not get infected by Chinese culture. Now ironically thanks to Trump the west is resisting China's dominance before getting infected like Pokemon or KPOP or K-drama.

    • elzbardico 3 months ago

      I'd say that in the last two years China has advanced quite a big step with video-games.

      • ric2b 3 months ago

        I only know of Wukong, are there other ones worth checking out?

        • primq 3 months ago

          Recently Marvel Rivals came out and became really popular (developed by Chinese studio NetEase Games). Other than that, there have been talks about Ubisoft going bankrupt and being sold to a Chinese company, but those are rumors as far as I can tell.

    • montag 3 months ago

      Well, there's Three Body Problem (I watched the Chinese 三体 series) – but I guess the exception proves the rule.

      • throwawayq3423 3 months ago

        The fact that the IP for that amazing book was bogged down in political and mafia-connected controversy, delaying it's global spread for almost a decade, that all kind of proves my point.

    • saturn8601 3 months ago

      I think you are a bit too premature: China has at least one(usually dozens) competitor for literally everything America has. You just don't hear about everything in the US.

      Think of any industry and there is probably a Chinese competitor that is trying.

      Tesla -> BYD

      Google -> Baidu

      Starbucks -> Luckin Coffee

      IMAX -> China Film Giant Screen or maybe POLYMAX

      Finally Disney -> Possibly Beijing Enlight Pictures

      They released an animated film Ne Zha in 2019 that according to wikipedia was "the highest-grossing animated film in China,[16] the worldwide highest-grossing non-U.S. animated film,[17] and the second worldwide highest-grossing non-English-language film of all time at the time of its release. With a gross of over $725 million,[18] it was that year's fourth-highest-grossing animated film, and China's all time fourth-highest-grossing film.[19]"

      [1]:https://en.wikipedia.org/wiki/Ne_Zha_(2019_film)

      Some great info here [2]: https://www.youtube.com/watch?v=W2J0pRJSToU

      Ok I'll admit part of the reason people don't hear about these companies is that they are still too half baked. But look at BYD, they started off producing junk but this Chinese mindset of grinding and rapid iteration has put them to be super successful today. Why couldn't that kind of happen with their Disney competitor?

      Another thing that might be happening is the literal closing off of the world into two spheres. Western US led and Eastern Chinese led. As we are seeing with BYD, they are taking over all the non western markets(and some western as well) but the US has essentially slammed the door shut on them (they haven't actually but made it impossible to enter with their tariffs). Maybe the Disney competitor will take hold in the non western aligned world?

      Honestly its a shame they are not open or democratic. The idea of watching or even being part of a rising country that is building their empire is fascinating to watch. Will they collapse due to demographics or these fundamental issues like communism or will they make it? Unfortunately for many people, the only option is to stick with the US and work to keep the ship afloat as there is no place for them in China.

      • edm0nd 3 months ago

        Chinese nation state hacking groups also literally break into American Fortune 500 companies and US aerospace/defense companies to steal R&D and tech to then use themselves + give to private Chinese industries. That sure does help them a ton when they dont have to do any research and can just steal and copy instead.

      • autoexec 3 months ago

        I don't know well Beijing Enlight Pictures makes for a Chinese Disney, but I will say that Big Fish & Begonia was a good show.

    • lenkite 3 months ago

      > The complete lack of Chinese influence on global pop culture

      Hah, but in 3D fantasy animation - called Donghua - China has every other nation beat handily - even Japan. There are 3D Chinese animations shows like "Soul Land" and "Battle Through The Hewavens", "Swallowed Star", etc that a significant number of people watch all over the world.

      • klibertp 3 months ago

        "Soul Land" got animated? Which series? I hope the first, the second (or third?) series with that million-year-old white caterpillar was awful.

        In any case: that manhua is one of the least bad stories, but the singular focus on "advancing to the next level" (incredibly popular in Chinese stories, for some reason) gets quite dull after a while. It's just that "Soul Land" manages to somewhat mask it; reading much of anything else Chinese is like going up an endless staircase (get trashed; level-up; reclaim face by trashing the baddies; loop).

      • wruza 3 months ago

        This definitely wins by numbers - my local anime site features chinese 3d shows too and there’s a lot of them. But the viewership isn’t that good still, judging by the comments and voting.

    • ec109685 3 months ago

      “Chinese movies” are popular in Vietnam for example, so not fair to say they have no global reach.

      • echoangle 3 months ago

        Those two share a border, how does that show global reach? I would be surprised if a country didn’t influence its neighbors in some ways.

        • throwawayq3423 3 months ago

          This is precisely what i'm talking about. A country of 1.4b with a film industry that gets billions in state subsidies and they best they can do is mild popularity of a few films on their physical borders.

          Censorship is the enemy of art.

      • realusername 3 months ago

        They are yes but I'd say that the Korean ones are even more popular.

    • dv_dt 3 months ago

      Or perhaps you haven't encountered Chinese content because of soft suppression of the content from within the US bubble

      • matthest 3 months ago

        I don't buy this narrative, even as a Chinese American.

        There are a ton of viral videos on YouTube about people travelling the most beautiful parts of China. Free for everyone to consume.

        Chinese movies/shows just kind of suck, especially compared to the quality of Kdramas and anime.

        • momo_hn2025 3 months ago

          Let's be real, the top talent in China flocks to the tech world – internet, manufacturing, the whole shebang. Entertainment? Not so much. That industry's heavily regulated, you know? Look at what they've achieved: drones, electric vehicles, solar power, robotics... You could even say China basically "outsourced" entertainment to the West and East Asia.

      • n144q 3 months ago

        Do you have any concrete examples of Chinese culture elements as popular as anime that is "supressed" in the US?

      • BlueTemplar 3 months ago

        Suppression can only go so far against really impressive works. Consider how even the Iron Curtain had trouble keeping them out, and today's USA has no such walls, but instead, an impressive cultural industry of its own. (Or was that your point ?)

  • raincole 3 months ago

    > This is going to be an interesting experiment: A widely used social network across the world WITHOUT american content.

    For whom? UK users?

    TikTok users who use the Chinese version are not consuming content from US creators. They won't notice this ban at all.

    • zapzupnz 3 months ago

      > For who? UK users?

      Literally every TikTok user from around the world? There's more than just the US, UK, and China, y'know.

      • nfw2 3 months ago

        I think they meant that because content is siloed already by language barriers, the only ecosystem that would be affected by the removal of US users is the English-speaking subsystem.

        That said, the English-speaking world clearly extends well beyond the US and English commonwealth countries nowadays. Also, a lot of videos don't have any dialogue and can also cross the language barrier.

      • Retric 3 months ago

        2/3 of the global population doesn’t speak English.

    • tbeseda 3 months ago

      > TikTok users who use the Chinese version

      The what now? There are no Chinese nationals using TikTok. It's banned there. Like it's now banned in the US.

      • jamesgeck0 3 months ago

        Douyin is TikTok. Before all the drama started, it was the same software powered by most of the same backend servers.

    • mvdtnz 3 months ago

      Ah yes, USA, UK and China. The 3 countries that exist.

  • cjbgkagh 3 months ago

    I presume the US market is the dominant target market for ads / influencing, a quick google search suggests it is 75% of the global spend. So the other issue is not just losing US influencers but all influencers will take a haircut. I don't know how much of popular content is paid for by such revenue but taking a 75% haircut could put a real damper on content producers - especially those who make it a full time job. I don't know if that'll make it better with an increase in proportion of more organic content. I personally don't use TikTok - I waste enough time on HN.

    There is an additional separate issue that influencer is a coveted 'career' for many children (~30%), so not only would it wipe out many jobs it'll kill their dreams. I guess like cancelling the space program at a time when kids really wanted to be astronauts.

    I think there is a lot wrong with society and TikTok is part of it - but that's a much longer discussion for some other time.

    • bjourne 3 months ago

      If so, good riddance. The good point of TikTok is that the videos appear genuine and wholesome. Not the hyper-optimized for monetization crap YouTube Shorts show you. I much prefer the videos with kids goofing around on icy streets over the American narrator telling me some bs about some great baseball player.

      • wqaatwt 3 months ago

        > videos appear genuine and wholesome

        That doesn’t mean they aren’t hyper-optimized for monetization, though

    • handfuloflight 3 months ago

      > it'll kill their dreams.

      They can dream new dreams. I didn't become an astronaut—and realized I didn't actually want to become one, either.

      • cjbgkagh 3 months ago

        Sometimes dreams are all they have - especially if they're young.

        I think we have to understand the reality that the economy today is not what it once was, not even close. I think a lot of people are looking to the influence trade since they see the corporate / political / economic future as failing them and they want to carve out something on their own while the getting is good and while they still can. Sure some just want to be famous but others appear to have a very realistic view of their prospects both as an influencer and elsewhere.

    • logicchains 3 months ago

      Hopefully the US tech industry is not so schlerotic that they're unable to clone it and offer a competitive alternative. Given TikTok has demonstrated there's a huge amount of money to be made in that space. Although given how awful Google Shorts and Reels' recommendation algorithms are in comparison, maybe there really will be no replacement.

      • HankB99 3 months ago

        This was covered in a recent podcast. Apparently TikTok classifies videos on many more factors than e.g. Youtube and other US companies. China can do this because they have a cheap pool of many users who can perform this activity.

        The podcaster felt that with AI capabilities getting better day by day (maybe - that's another discussion) that this multi factor classification could be automated. It seems not to have been done yet AFAIK.

      • cjbgkagh 3 months ago

        You'd think with all the H1Bs the US is importing some of those could bring in some recommendation engine expertise.

        The truth is that the recommendation engine is power and people drawn to power in the US were too quick to abuse it driving out the old hands - and once institutional knowledge is lost it's hard to get back.

  • andsoitis 3 months ago

    > widely used social network across the world WITHOUT american content.

    As of January 2025, the countries with the most TikTok users are:

    Indonesia: Has the most active users with 157.6 million

    United States: 120.5 million

    Brazil: 105.2 million

    Mexico: 77.5 million

    Vietnam: 65.6 million

    Pakistan: 62.0 million

    Philippines: 56.1 million

    Russian Federation: 56.0 million

    Thailand: 50.8 million

    Bangladesh: 41.1 million

  • Conscat 3 months ago

    > but Vk was never truly popular outside Russian speaking countries.

    Can't really disagree, but it's my favorite place to pirate fonts. Typing out site:vk.com <thing I want> feels like a real life cheat code.

  • peoplenotbots 3 months ago

    There are such products. Outside of America whatsapp is a dominant social app but its use internally is almost mute despite being an american social app.

    Tiktok america is over 50% of tiktok revenue I think that more than anything else would choke out growth world wide.

  • TaurenHunter 3 months ago

    Orkut was one American social network that barely had any American content because it was taken over by Brazilians.

  • Waterluvian 3 months ago

    I think it’s going to be a lesson to Americans about just how little their content actually matters to the other 96% of the world.

  • gunian 3 months ago

    I don't think it will survive because non American cultural exports are not quite there yet you have to be born outside the US to understand the reach of Hollywood/cultural export as an opinion shaping tool

    But then again Telegram survived and they had to resort to kidnapping the CEO so if it does survive the US pretty much gifted that space to a geopolitical adversary

    But I'm pretty sure Langley/MD folk thought about this and are betting on it not surviving

  • whycome 3 months ago

    How will YouTube shorts, and instagram stories pivot? They already aren’t seen as true rivals, but maybe they can change or spinoff a third brand. The gold in TR has always been its algorithm. Maybe they can fake it. How easy will it be to circumvent via vpn? Will other English content on tt skyrocket? Eg uk and Canada.

    • glenstein 3 months ago

      >The gold in TR has always been its algorithm.

      Yes, but it's also singularly focused on its core experience rather than being a bolted-on experience that is confusingly blended into an ecosystem where it's not the primary experience.

    • redserk 3 months ago

      YouTube Shorts is terrible. YouTube clearly wanted to have some answer to short-form video but without putting much effort into it.

      Instagram Reels is a bit better but it feels very "sanitized" and fake.

      • epolanski 3 months ago

        I'm really at loss at how bad Google is at algorithms considering how pioneering they have been in selecting engineers based on their algorithmic skills and their immense contributions to the whole ML sector.

        I can let Spotify play on its own for hours and it will be just right...Even with songs I know nothing about, it's just very good.

        I tried Tik Tok once and I could see how easily it could pick content.

        But Youtube and Youtube Music are a disaster. Youtube Music is a decent service, but it's hard to get suggested anything really.

        Youtube Shorts are a disaster. Sure I like the Sopranos, I find some Joe Rogan's interview interesting and sure I like the NBA, but that's virtually all it feeds me, even if I start scrolling away to other topics.

        • licebmi__at__ 3 months ago

          I feel like Youtube Shorts follows the same logic as youtube where whales skew recommendations. So yeah, you get feed the same shit over and over as the rest of users.

          OTOH, with tiktok I got surprised of how much "viral content" is tailored to me. I mean in the sense that I get a huge amount of videos from different trends from different creators, that indicates should be a big thing but then I realize that people around me, heavy tiktok users, barely get recommended or even not aware of.

  • vachina 3 months ago

    No more exporting of Murican culture and ideologies. Kinda cool on a second thought.

    • wruza 3 months ago

      Wish this was a thing for youtube as well. I’d like a breathe of fresh air from either my bubble or the logged out frontpage that s is not political and cultural propaganda, no /s.

      American dominance in english speaking media is really tiresome.

  • rtkwe 3 months ago

    It will take ages for that to happen. AFAIK the "ban" only really removes it from app stores, I don't think it even requires store owners to force it off of phones that have downloaded it already.

    • jhaile 3 months ago

      Although TikTok has said they are gearing up to shut the service down.

      • glenstein 3 months ago

        I wonder if it's more of a deactivation pending XYZ, with a readiness to flip the on-switch back on if there's a policy change in the U.S. (which it seems like there might be).

    • nickthegreek 3 months ago

      The data must be hosted in the US. Oracle will have to shutdown their servers.

    • OKRainbowKid 3 months ago

      It probably prevents them from distributing updates though.

      • rtkwe 3 months ago

        True enough but I don't think that will be fast either. The main reason to update would be features and they can keep the old version of any APIs up to support US customers. Other than that the only reason they would have to update is any breaking changes in Android/iOS which are a lot rarer these days afaik since they're both so mature as OSs.

  • adamanonymous 3 months ago

    > Will we see internationalized Chinese content dominating it?

    TikTok does not exist in China, they have their own version -- Douyin -- that complies with their more stringent privacy laws.

  • [removed] 3 months ago
    [deleted]
  • nihonde 3 months ago

    I remember pre-Musical.ly TikTok here in Japan, and it was MUCH better then. In fact, it noticeably degraded when Musical.ly was folded in.

    American social media culture revolves around money and sex in a way that isn't as popular in Korea/Japan/S. Asia—roughly speaking, the original scope of TikTok's userbase, since Douyin has always kept Chinese users separate.

    Don't get me wrong, there's plenty of garbage social media content in Asia, but it's more boomers and gen-z era that consume hentai/money flexing/politics/etc., so that nonsense was almost completely absent in the early days of TikTok, when the users were mostly Asian teenagers and young adults trading choreography, in-jokes, and showing off their video editing skills.

  • LAC-Tech 3 months ago

    I main duckduckgo, but I use Yandex more than Google these days. Incredibly useful for stuff power people in the US want to censor (and I suppose, Google is useful to russians for the exact same reason).

    • Gigablah 3 months ago

      Yandex is the only search engine with a working image search these days that I know of.

  • scotty79 3 months ago

    I don't think US content will disappear from TikTok. Most viral creators know how to use VPN. No one's gonna leave such a huge pile of eyeballs on the table.

    • bushbaba 3 months ago

      You’ll have an active industry that takes/pirates US content and uploads it to TikTok for profit.

  • keybored 3 months ago

    How unprecedented. The non-United Statesians will be SHOCKED when they interact with each other unmediated by the Americans.

  • ngcc_hk 3 months ago

    How about WeChat, little red book, … in fact the mainland version of tt, …

  • cm2012 3 months ago

    India also just banned TikTok, I wouldn't be surprised if bans became widespread outside of America with any country worried about China's geopolitical power.

  • davedx 3 months ago

    India also banned TikTok a while ago

  • jmyeet 3 months ago

    First, I still don't think the ban will actually happen. The current administration will punt the issue to the next and Trump has already signaled he wants to save Tiktok, whatever that means. That might be by anointing a buyer that he personally is an investor in. Tiktok may choose to still shutter in the US rather than being forcibly sold.

    But there's a biger issue than loss of American content should this come to pass: the loss os American ad revenue for the platform and creators. A lot of people create content aimed at Americans because an American audience is lucrative for ad revenue. If that goes away, what does that do to the financial viability of the platform?

    • JumpCrisscross 3 months ago

      > Trump has already signaled he wants to save Tiktok

      Trump can blame Biden and move on.

      > If that goes away, what does that do to the financial viability of the platform?

      Bytedance makes most of its money from Douyin.

      • throwawayq3423 3 months ago

        He has a major donor that owns part of TikTok. He'll save it for corrupt reasons, ignore the real concerns about it, then move on.

    • blackeyeblitzar 3 months ago

      A worrying angle is that Elon is essentially subservient to the CCP because of Tesla’s presence in China. Remember when Tesla signed a pledge to uphold socialism at the behest of the CCP a couple years back? It’s also why Elon - who claims to uphold free speech, capitalism, democratic values, etc - will NEVER say anything negative about China. If Trump is close to Elon, and Elon is easily influenced/controlled by the CCP, it really undermines the independence of US leadership. I am concerned this next administration will be soft on China in all the wrong ways, including not enforcing a ban that has been legally instituted and upheld unanimously by SCOTUS.

      • matwood 3 months ago

        To your point, why is it rumored that China is exploring selling TikTok to Musk and no one else? For as many topics Musk goes off on rants about that he ends up having very little knowledge on, he never says anything about China.

      • antifa 3 months ago

        If Musk plans to uphold Communism in China and Democracy in the US, does that not mean "peace in our time"? WW3 pushed back 4 years? The alternative I've been hearing is that warhawks are being stuffed into the federal government this season.

        • onemoresoop 3 months ago

          No, he upholds his own values which are basically his own interests.

    • insane_dreamer 3 months ago

      More like Trump can use it as a bargaining chip with China.

      • criddell 3 months ago

        Trump doesn't seem to understand that there's a very real possibility that Tik Tok tuned their algorithm to support Trump because he's their best chance at survival. He's being played and doesn't seem to care as long as he's popular on the platform.

  • fuzzfactor 3 months ago

    If a US-based alternative appeared which not only substituted performatively, but also monetized creators and influencers enough to put everyone else to shame, people could not help but notice and migrate there in droves.

    It would be pretty cool if there was a respectable capitalist with enough money, or if that won't do it then a bigger more-respectable political organization or something, and Tiktok would be nothing but a memory of how things used to be before they got better.

    Think about it, a social force or financial pressure strong enough to reverse unfavorable trends, even after they have already gained momentum.

    And all it takes is focusing that pressure in an unfamiliar direction that could probably best be described as "anti-enshittification".

    I know, that's a tall ask, never mind . . .

    • bee_rider 3 months ago

      I’d worry that such a platform would be used to reverse social trends unfavorable to the owner, instead of social trends unfavorable to society in general.

      It also seems… sort of bad if an individual has the ability to be strong enough to reverse a social trend, right? So we basically would have to expect one of the trends they should reverse to be… their own existence. In general it is unreasonable to expect individuals to be so enlightened as to work against their own existence, I think.

      • glenstein 3 months ago

        This is why I can't wait for Loops to enable real federation, because it distributes this over a number of instances and isn't putting all the eggs in one basket.

      • fuzzfactor 3 months ago

        >such a platform would be used to reverse social trends unfavorable to the owner,

        Could very well be why Tiktok appeared to begin with, as the original owner's mission.

        You're right, anyone who replaced it would most likely have the same mission.

        Otherwise,

        >expect one of the trends they should reverse to be… their own existence.

        Yeah, that won't happen.

        Very few could afford it anyway, probably only the usual suspects.

        Ah, so Confucius say "Enshittification will be its own reward".

        I guess that's as enlightened as things are going to get :\

  • cryptonector 3 months ago

    > This is going to be an interesting experiment:

    Unclear. Biden and Trump both have stated that they will decline to enforce this law.

  • hshshshshsh 3 months ago

    Instagram and Facebook is more popular outside the US and China than TikTok.

  • dyauspitr 3 months ago

    Or Indian content. It will probably end up getting banned in a lot of places over time.

  • cyanydeez 3 months ago

    Until trump lets it sink, tgis is mwaninvless.

    Cash bribes are how laws are define now. Is america avaluable audiemce?