schroeding 11 hours ago

At least in Germany, for Gen Z, Facebook is quite dead and Instagram co-exists with TikTok, both with >70% of the cohort [1] using them. There is no clear winner. Anecdata, but for freshmen, TikTok is way more popular.

TikTok-based social media campaigns also e.g. managed to unexpectedly swing an election in Romania (for Georgescu, was later annulled).

[1] https://www.absatzwirtschaft.de/tiktok-vs-instagram-ein-verg... - sorry, I only found a German source

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  • gunian 8 hours ago

    Why do you think Instagram is immune from being used in social media based campaign? The only difference between TikTok and Instagram is the recommendation engine they use

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    • schroeding 7 hours ago

      ... I do not think that it's immune? I don't see where I implied this, sorry if I was unclear. ^^'

      This specific campaign was done via TikTok, though, and had massive impact, which shows that TikTok has heavy usage and is popular, outside of the US and China.

      (I'm not American, I have no horse in this "ban foreign TikTok" race. :D)

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      • gunian 7 hours ago

        Sorry me neither english no good the thing I'm trying to understand why do you think they used TikTok over YT shorts or Instagram Reels? What makes it better suited from a coding POV usage numbers suggest comparable MAUs for all three

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