Comment by achow

Comment by achow 2 days ago

313 replies | 2 pages

Israel's Mossad spy agency planted a small amount (3 gm) of explosives inside 5,000 pagers made by Gold Apollo (a Taiwanese company). "The Mossad injected a board inside of the device that has explosive material that receives a code." 3,000 of the pagers exploded when a coded message was sent to them.

Gold Apollo founder Hsu Ching-Kuang said the pagers used in the explosion were made by a company in Europe that had the right to use the Taipei-based firm's brand, "The product was not ours. It was only that it had our brand on it"

Hezbollah fighters have been using pagers as a low-tech means of communication in an attempt to evade Israeli location-tracking,

https://www.ndtv.com/world-news/3-grams-of-explosives-per-pa...

limit499karma 2 days ago

> Gold Apollo founder Hsu Ching-Kuang said the pagers used in the explosion were made by a company in Europe that had the right to use the Taipei-based firm's brand, "The product was not ours. It was only that it had our brand on it"

He also said it was strange he got paid from "Middle East". That statement of his also indicates this was not a long standing "licensing" agreement. Someone likely called up from "Europe" and asked for the license for that specific device.

Conclusion: the company in Europe is a paper fiction. The devices were made in "Israel" and the only time they may have been in Europe was to get them from Middle East to so a "European" company can ship them back.

This also means Hezbollah has an asset in its upper ranks. We can assume this since they announced before "We're gonna use pagers from now on folks" and thus prior to this Shin Bet had no reason to run a cutout in "Europe" making pagers. The entire production chain was then a fiction setup likely recently, certainly post "headsup everyone, pagers" announcement by the targeted organization.

So the chain of events is clear:

- "Did all you hear we are going to use pagers?"

- Shin Bet sets up the phony production Taiwan -> EU.

- Devices made in "Israel".

- Asset recommends make / model / seller.

- boom.

  • 71bw a day ago

    Why are you referring to Israel with its name in quotation marks?

    • pratyushnair01 a day ago

      To be fair, they also put Europe and Middle East in quotation marks

    • [removed] a day ago
      [deleted]
  • MichaelZuo 2 days ago

    I think from now on future OEMs will be very careful indicating whether a product was in fact made by them, under their supervision, or was license made by some third party.

    • talldayo 2 days ago

      You'd think that. Here in America, the NSA has been intercepting and bugging servers for decades, and manufacturers have been suspiciously quiet about the whole affair.

      Suffice to say, when enough pressure can be exerted by a government agency, OEMs are happy to keep their mouth shut.

      • cyberpunk 2 days ago

        Has anyone actually found and documented one of these bugs?

SenorKimchi 2 days ago

> planted a small amount (3 gm)

The abbreviation for gram is simply "g". I was a bit confused but at least the link cleared things up.

  • Rinzler89 2 days ago

    Americans will do anything to avoid using the SI metric system :)

  • vocram 2 days ago

    g is the correct SI unit symbol, not only an abbreviation

    • SenorKimchi 2 days ago

      Thanks. I am usually not super pedantic but I've noticed some people using "mt" for meters recently. I immediately fall into confusion when the wrong symbols are used. Then go down the rabbit hole of trying to figure out if it is a cultural or regional thing.

      • delta_p_delta_x 2 days ago

        People have used all sorts of abbreviations for the SI prefixes and SI units for as long as I can remember. I want to ask—are people not taught this in school? I had multiple introductions and revisions of the SI units and SI prefixes in secondary school, pre-university, and university, and every time, a wrong prefix or a wrong symbol was penalised by half a mark per question. I had classmates who mixed them up regularly and lost something like seven marks each time. They learnt very quickly not to, as those seven marks could make one or two grades' difference.

        As someone who champions sole use of the SI units, this annoys me to no end.

        I've seen things like 'kgs', 'gm', 'gms', 'mtr', 'mt', 'K' instead of 'k' (note capitals) for 'kilo-', mixing 'm' and 'M' (which are supposed to mean 'milli-' and 'mega-' respectively), usage of 'u' instead of 'μ' for 'micro-' (the one exception I will concede is 'mc' in the medical field, because people apparently confused 'μ' and 'm' which results in a 1000× over/underdose), and don't bother with the degree symbol (Alt+numpad 0176 on Windows, Option-Shift-8 on macOS) for °C, or use °K for kelvins (there is no degree, as it is an absolute scale and not relative to anything else, unlike the Celsius/centigrade and Fahrenheit scales), and so many other typographical errors.

pvaldes 2 days ago

I wouldn't wish to be in the PR damage control team of Gold Apollo right now.

This was a direct attack to their survival as company. Will they sue Israeli government for turning their product into a bomb used to mutilate and kill people? Seems not probable.

Will they sue the Hungarian company making the bombs? That would be a more realistic target. Now Hezbollah has an excuse to attack Hungary interests in the EU and the conflict could escalate. That company should be crushed and closed for good by the Hungarian law system IMO. Either you are a military grade company or you aren't.

If Gold Apollo wants to keep selling pagers, better they start making all the carcasses on their products transparent from now on. With a big photo in the boxes showing how the correct product must look.

  • oytis 2 days ago

    > That company should be crushed and closed for good by the Hungarian law system IMO. Either you are a military grade company or you aren't.

    Were the pagers military grade? Hungarian company providing military equipment to Hezbollah would be a scandal on its own.

    • pvaldes 2 days ago

      I assume that you, as a company, need a special permit to manufacture lethal weapons or military products on EU. Either you have it, or you don't. And if you don't have and still do it, I understand that you are breaking a dozen of EU laws.

      The EU now needs to do something about it, and do it fast. Or to pretend that nothing happened, surrender to Israel, create a dangerous legal precedent "for the cause" and send a clear message that EU manufacture laws are a joke: "All those security filters painfully raised around EU products worth zero and can be easily jumped over". This is a really bad message for all the EU makers.

      A franchise of your brand also signed a contract to make your product. I assume that changing the functionality or specifications of your registered product is strictly forbidden in that contract. I bet that this move violated some laws on Taiwan also.

      If I was the CEO of Gold Apollo I would be fuming and furious at this moment.

      Israel not only pushed them into the middle of a war that is not their war, without their consent or knowledge; also destroyed the brand image and painted a target in the backs of each employee and reseller of Gold Apollo.

      At this moment, nothing suggests that the Taiwan based company were part of this. They should apologize, clear things, and detach themselves from this PR mess as soon as possible.

      I understand that from the Mossad point of view this can be a big success, but from the point of view of the companies that try to sell their legit products, this is an direct attack.

      • prepend 2 days ago

        > Israel not only pushed them into the middle of a war that is not their war, without their consent or knowledge;

        Weren’t they already selling pagers to Hezbollah? It seems like they were already in the war as a supplier of goods to a terrorist organization.

        I wonder if this is why Israel made this move because the manufacturer was already breaking international sanction by supplying Hezbollah so they have little recourse.

        If I was the CEO of Gold Apollo, I’d be investigating why my franchisee was selling stuff to Hezbollah in the first place.

        But it’s beepers and only 5,000. How expensive is this at the end of the day? It’s probably the last time a company lends then brand name for a small amount.

      • dqv 2 days ago

        This stunt is great for Boycott/Divestment/Sanctions folks though. Here in the US, many states require fealty to Israel in the form of promising you won’t boycott them if you want to do business with that state’s government. Now there’s an easy out: no one is boycotting Israel, they’re just avoiding the liability of Mossad intercepting and tampering with a shipment.

      • ExoticPearTree a day ago

        Well, pagers are not military products. And second, except for ordnance, you don't need any license to manufacture any product.

        For products that can have dual-use capabilities, you need an export license that is given per customer (at least in the EU) where some due diligence is performed. If the company is a reseller in Lebanon and there are no export bans for that country, they can be sold/bought without an issue.

        The fact that somewhere in transit they were modified, the manufacturer or seller cannot be held liable for it.

      • kranke155 2 days ago

        They will fold. It’s Israel and Germany and France will push the EU to memory hole this.

    • steventhedev 2 days ago

      Doesn't matter. Hezbollah are subject to sanctions by the EU as a designated terrorist organization. Presumably, that applies to all companies operating within the EU.

      Sanctions violations are very much a "do not pass go" style crime, and this looks like it was an entire batch that was delivered directly to Hezbollah.

    • RHSeeger 2 days ago

      > Were the pagers military grade

      I don't mean to be "that guy", but "military grade" means nothing nowadays. It can mean anything from "made to exactly standards" to "made by the lowest bidder, and likely to fail the minute it's used".

      • verulito 2 days ago

        Been a while since I did fmeca work but it used to mean different tolerances for the parts.

      • [removed] 2 days ago
        [deleted]
      • pvaldes 2 days ago

        A type of people that uses pagers all day is Physicians. Hospital staff.

      • red-iron-pine 2 days ago

        "military grade means 'from the lowest bidder', but can tolerate being a dropped a few times"

    • stef25 2 days ago

      Just normal pagers with 20g of high explosive inserted in to them. They found a way of remotely getting the battery to overheat with would make the thing go boom.

  • onemoresoop 2 days ago

    > If Gold Apollo wants to keep selling pagers, better they start making all the carcasses on their products transparent from now on. With a big photo in the boxes showing how the correct product must look.

    I don't think that would make a difference at all, explosives could be disguised in any electronic components, being transparent wouldn't help very much. The Taiwanese company's brand is now irreparably tarnished, I think that is the cost of lending the brand name to an untrustworthy partner.

  • adityaathalyo 2 days ago

    > This was a direct attack to their survival as company. Will they sue Israeli government for turning their product into a bomb used to mutilate and kill people? Seems not probable.

    Would Toyota or any other car manufacturer sue Arabs et al. for turning their pickups into rolling suicide bombs?

    • pvaldes 2 days ago

      Toyota will definitely sue to death somebody --selling-- thousands of new Toyotas modified in mass to kill their drivers. If not, they would be sued massively instead, so is not something that they could just let pass.

      If the owner wants later to trow their Toyota over a cliff is a different problem and not Toyota's business.

  • chx 2 days ago

    As it can be expected the situation is extremely murky. Hungarian press is abuzz with this, I will translate a few hard facts and leave speculation to others. I will also use English sources as appropriate. Hungarian sources are below the list, you can run them through automated translation to fact check me.

    * There's a small consulting company called BAC after the initials of the founder Bársony-Arcidiacono Cristiana. One of their services is https://archive.fo/kwTKA "We develop international technology cooperation among countries for the sale of telecommunication products. This cooperation entails scaling up a business from Asia to new markets e.g. developing countries". Their home page https://archive.fo/dXtMx lists these: Strategic Advisor for major International Organizations including Financial companies (Venture Capitals, IAEA, UNESCO, CNRS, EC, etc.). Business Developer and Savvy Analyst for Innovative/ Solutions in diverse fields (Sustainable Development (SDGs), Water, Energy, Resilience-Mitigation-Adaptation, Capacity Building, Complex Emergencies, Digitalization (AI, Blockchain, ICT) within Humanistic Economy.

    * The official place of business is just a business "placeholder". The woman who answered the doorbell for journalists said no one ever from BAC is there, maybe once a month a mail comes which she receives.

    * This house is also the registered address for a number of companies. Two companies have Russian owners. One of them is an oil wholesaler.

    * BAC revenue in 2023 was 210 million forints and 13 million profit. What's remarkable is how person-related expenses (payroll etc) was a mere 0.5 million forints for the entire year. Hungarian monthly minimum wage was a bit over 0.25M HUF. One million HUF is about 2820 USD.

    * NBC talked to the founder. According to her "I don’t make the pagers. I am just the intermediate. I think you got it wrong". https://www.nbcnews.com/news/world/taiwan-firm-denies-making...

    * The founder's linkedin is still up https://www.linkedin.com/in/cristiana-b%C3%A0rsony-arcidiaco... Her PhD from 2006 is at https://ucl.primo.exlibrisgroup.com/discovery/fulldisplay?do... so it seems real.

    https://hvg.hu/kkv/20240918_hezbollah-bac-consulting

    https://archive.is/QWlXw

    https://telex.hu/belfold/2024/09/18/mit-lehet-tudni-a-magyar...

    In conclusion, if I needed to speculate based on the LinkedIn page and the archived consulting page, what gives me pause: if this woman indeed exists she is one of the most talented people in all of Hungary. Seven languages, degrees in diverse fields and a PhD in physics. At the same time, I have indeed found a PhD from 2006 and her grants and scholarships from even earlier are probably not hard to verify either. I do not know what to think.

    • weweersdfsd 2 days ago

      To me the content archived consulting page looks very much like something a large language model would generate. Impressive, but doesn't make any sense considering the size of this company. Probably good enough to fool Hezbollah anyway.

      • chx 2 days ago

        She purportedly got a PhD in London, UK. Now I do not speak English that well but to me this sentence "This cooperation entails scaling up a business from Asia to new markets e.g. developing countries" does not look correct. Is it...?

        • Reubend a day ago

          It's grammatically correct, but it's very awkward. Most people would say "We partner with technology companies to introduce their products to new markets in developing countries".

          As it's written, it only mentions "a business" (singular) when it likely means multiple businesses. It also uses the word cooperation, which has different connotations than a partnership. Typically, business will say that they "cooperate" with governments, standards bodies, or trade restrictions. For friendly and mutually profitable agreements, they'll use the word "partner" to indicate that both parties benefit.

    • anonu 2 days ago

      https://web.archive.org/web/20240401000000*/www.bacconsultin...

      The timeline of web archive snapshots is strange. No real change or activity for years - then a flurry of changes in 2024.

    • bloopernova 2 days ago

      And now there's a second set of explosions, this time using handheld radios.

      I'm hopeful that this won't escalate, but I'm very anxious that it will.

  • FridayoLeary 2 days ago

    I doubt the company exists anymore or that there's anyone left in hungary who can be held responsible. Here's what i imagine took place:

    step one: mossad sets up some sham manufacturing facility in Hungary or buys an existing one.

    Step 2: reach out to gold apollo and make a deal to produce their pagers under license. Money no object they probably offered them very good terms. Gold apollo is so pleased by the money being offered they fail to investigate the company properly. Step 3: mossad agents start production introducing lethal batteries into the design, produce several thousand units then vanish leaving apollo executives bewildered but they have the money already so they don't ask too many questions.

    Step 4: sell all the pagers at a great price to some hezbolla arms dealer, go home, buy some popcorn and turn on the tv.

    In short everyone involved have probably disappeared months ago.

    Also a really clever part is that they could have turned a profit on the sale meaning the operation was at least partly subsidised by hezbolla themselves.

    • d1sxeyes 2 days ago

      There are lots of companies with questionable practices in Hungary. One scam I am aware of is companies that are registered in the names of homeless people whose sole function is to churn out receipts that other companies buy at fractions of their face value in order to run “clean” expenses through their books and effectively launder money.

      Would not surprise me if this turned out to be something like that.

      • FridayoLeary 2 days ago

        Its not just Hungary. There's a famous high street in London with a series of sweet shops (about 2 dozen) that are a very obvious front for a money laundering scheme. Allegedly the taliban or some other afghan crime ring).

        I don't know why the authorities are ignoring them but it's probably such a big can of worms that everyones afraid to open it.

        • d1sxeyes 2 days ago

          Gummy worms?

          In all seriousness though, those “sweet shops” and “Thai massage parlours” and the like are clearly fronts for money laundering. I doubt they’re being ignored, but as you say, there’s probably some reason no one’s dealt with them yet.

  • refurb 2 days ago

    Can a company sue you because you modified their product? Even if that modification caused harm?

    • remram 2 days ago

      Am intermediary can be sued just for damaging products through insufficient, they can certainly be sued for adding defects on purpose. Especially lethal defects.

      • echoangle 2 days ago

        But can the manufacturer sue? Isn’t the normal way that the customer sues, because their stuff was damaged? Can the manufacturer sue me if I buy their stuff, modify it to be deadly, and sell it again?

        (I don’t mean “can the sue me” but “do they have any chance of winning” of course)

  • TiredOfLife 2 days ago

    [flagged]

    • fodkodrasz 2 days ago

      You are right in tha aspect that terrorism doesn't care about excuses (at least externally, it needs to justify its actions to its "follower base" though).

      I have an intuition that the grandparent tried to express someting like:

      Now Hezbollah has a motivation to attack Hungarian interest in the EU.

      Which I'd simplify as something more concerning for me, as a Hungarian: Now Hazbollah has motivation to attack Hungarians.

    • aenopix 2 days ago

      Israel is the terrorist here

      • trallnag 2 days ago

        Please keep the conversation somewhat technology related. Seething about Israel making a dunk on Hisbollah is more suited for Reddit or similar.

        • greentxt 2 days ago

          Good reminder about avoiding low quality posting but also we aren't supposed to compare hn posts to reddit. I've done that too, and been reminded not to.

      • FridayoLeary 2 days ago

        Its called war. Traditionally militaries have always despised spies but the results speak for themselves. No standard operation could ever have been so discriminatory or so effectively minimised the risk of collateral damage. Nor could they have disabled so many enemy soldiers so cheaply and most importantly of all, without putting a single troop at risk.

        So nasty but effective. I think Israel should at least get some credit for minimising the risk of innocent bystanders getting injured. They could have made a bigger bomb.

    • desdenova 2 days ago

      The terrorists didn't need an excuse to put bombs in pagers. The person you were responding was talking about the Hezbollah, though.

  • AtlasBarfed 2 days ago

    Hezbollah and Hamas need the inherent anti Israel bias of Europe. It's the only international group with money and influence that sides with them. If they attack anything in Israel then it is a massive Israeli win.

    Europe only care for geopolitical games in the Mediterranean and petroleum. The Gaza conflict has shown that oil is on its way out as a top level geopolitical influence.

    Lol military grade. This is a guerilla fighting group getting leftover oil money from Iran. They were using pagers.

    Israel has been fighting for 100 years with its hands tied. With the unofficial and largely official sunni/saudi Israel alliance, only Iran cares about the freedom fighters of Gaza and Lebanon, and you can put a ten year clock on that funding once EVs start taking real chunks of transport

bbarnett 2 days ago

You know, as this is a tech forum, I'll reply via a tech business, re: branding angle.

Yes Gold Apollo, they were yours. That's because you licensed your name, and your name is your business.

(EG your mark(name) of trade)

I've seen this in everything from hotels to frying pans. License that name! We made 1% more this quarter. Yeehaw!

Holiday in has corporate owned hotels, franchised hotels, and of course licensed hotels. Franchised ones have more control from corporate, licensed far less. And it shows.

Same as t-fal, which in Canada is just the cheapest junk you can get, with Canadian Tire owning and manufacturing under the name:

https://www.canadiantire.ca/en/pdp/t-fal-viva-aluminum-fryin...

Anyone buyong t-fal pans there will think t-fal is the cheapest junk ever. Because it is.

This worked well pre-Internet, but now people see reviews for Canadian Tire t-fal when researching pans in Europe. Way to trash your local name.

Licensing your name doesn't work the same in 2024 as 1994. Don't do it.

  • ericjmorey 2 days ago

    More concisely, why should anyone who, due to these explosions, does not trust devices branded as Gold Apollo care about a distinction between a product using a licensed trademark vs a product that has been contracted out for production of products using the brand name they own?

    • account42 2 days ago

      Or to really drive the point home, the only reason we give companies exclusive control over certain names (trademarks) is so that they can build a reputation. If companies are going to just license out the names to whoever gives them money anyway then we might as well get rid of trademarks entirely and let anybody produce crap knock off products without having to pay a trademark owner.

      • belorn 2 days ago

        I suspect from a company perspective, it is all just different degree of relying on a supply chain. Any company that outsource production that goes directly to customers are relying on reputation and contracts, and the assumption that they can apologize to customers and change supplier when/if something goes wrong. I seem to hear that a common practice is to do random sampling in order to do quality control, but in terms of supply chain attacks it wouldn't do much good if the attacker is a state actor with the ability to create non-tampered version.

      • isubkhankulov 2 days ago

        I think thats already happening in major ways due to online shopping where reviews mean more than brand for some imported goods. Brand names for consumer goods on my Amazon search results are often completely made up and often temporary.

      • lazide 2 days ago

        What is the point of building a reputation if you can’t sell it later? /s

  • Y_Y 2 days ago

    TIL Canadians call Tefal t-fal

    • account42 2 days ago

      Ironically this appears to be because another company wanted to protect its trademark.

      > In the United States, Tefal is marketed as T-fal. This is to comply with DuPont's objection that the name "Tefal" was too close to DuPont's trademark "Teflon". The T-fal brand is also used in Canada and Japan.

    • kijin 2 days ago

      The alphabet T is pronounced "teh" in French. So insofar as the French company is concerned, T-fal sounds close enough to Tefal.

      • Y_Y 2 days ago

        It sounds more like "tay" (as pronounced in English).

        https://forvo.com/word/t/#fr

        And it would hardly make sense to make a name for US market based on how it sounds in French.

  • cryptonector 2 days ago

    It's difficult enough to secure the supply chain towards the OEM as it is. It's nigh impossible for a vendor/OEM to secure the supply chain towards retail and distribution, not relative to nation-state attackers of great sophistication and with huge budgets. This sort of thing could happen with any smartphone, any feature phone, laptops, etc. Though it was a lot easier to mount this attack given an order for thousands of units from one company.

    • msh 2 days ago

      > This sort of thing could happen with any smartphone

      The amount of intelligence services that could pull this off if you ordered iphones directly from apple is very very low.

      • pvaldes 2 days ago

        A man in the middle redirecting to a fake web page could be enough to create an opportunity. I assume that in some countries hacking the internet could be still possible.

        Or a terrorist could sell phones on the street for months, use them as sleeping devices, and wait until a big holiday or the super-bowl to spread chaos massively with minimum risk for him/her. So now we everybody need a way to be able to scan our devices and detect that risk ASAP. The Mossad still don't understand the mess that had created for every westerner by opening this door.

  • rafale 2 days ago

    It's unreasonable to expect a small companies to have rogue nation states in their threat model. Apple, Microsoft, ... yeah but not a smaller business.

    • account42 2 days ago

      Correct, but the country hosting those companies should. Of course since this is Israel, I doubt the EU is going to demand an answer.

  • xattt 2 days ago

    It’s okay. CTC bought Paderno, a Prince Edward Island perennial, to juice out more brand value after they’re done sucking T-Fal dry.

    I don’t think they’ve started including explosives in their product yet.

    • bbarnett 2 days ago

      CTC bought Paderno, a Prince Edward Island perennial, to juice out more brand value after they’re done sucking T-Fal dry.

      It's worse than that.

      Panerno, a high quality manufacturer of stainless steel cookware, using North American steel, was indeed bought by Canadian Tire.

      Immediately after purchase, the factory was sold to a Chinese firm, who wanted to import crappy Chinese steel, but still label cookware "Made in Canada".

      It is their ingress into the North American market.

      And as Paderno's plant is gone, it means that Paderno of Canadian Tire is now made with Chinese steel, not North American steel, and built to lowest quality standards.

      But of course it still says "Made in Canada".

      Canadian Tire has boasted in earning reports that more than 60% of its profits now come from its own brands. Often like this, quality brands bought and turned into junk.

      This is one pf the reasons why many jurisdictions in Canada have warranty laws that say the retailer is liable too.

      • glitchc 2 days ago

        Just one quibble: Made in China doesn't automatically mean junk. Case in point: The iPhone. When it comes to Chinese manufacturing, they cater to all price points in the marketplace.

  • light_hue_1 2 days ago

    Oh wow!

    I never understood why I felt that t-fal was garbage in Canada but mediocre in the US. Now it makes sense: they're totally different products.

repelsteeltje 2 days ago

Gold Apollo claims the devices were assembled in Hungary by a company named BAC.

  • stef25 2 days ago

    My guess that entire company was just a Mossad front.

    * They seem to have little or no actual presence at their Hungarian address * CEO has a profile that seems to have very little to do with the manufacturing of telecom devices * Gold owner says their payments were strange and came through the middle east. * Orban is very pro Israel

    • hackeraccount 2 days ago

      A front yes. A front for who though? Was it a front for Hezbollah that got infiltrated or a front setup by Israel fit for purpose.

      I have no sympathy for Hezbollah but empathy a plenty - I've been on that side of a security breech and step one involves tearing things apart; things that are the problem and invariably unless you've got ice water in your veins you'll tear apart things that are not the problem as well.

  • vincnetas 2 days ago

    Very appropriate name for such outcome. BUM or BOM would be better but it is what it is.

niutech 2 days ago

> "The product was not ours. It was only that it had our brand on it"

That's whitewashing. If they license the brand, they should control every aspect of manufacturing. Otherwise they are irresponsible. If I was their client, I wouldn't trust them any longer and return all pagers.

I am curious about the technical details - where were the explosives packed, how were they connected and triggered? Did any pager survive and didn't blow up?

  • shmatt 2 days ago

    Unfortunately I’ve been trying to tell this to friends and family for almost a decade in regards to clothing and home goods.

    People are stuck in the 80s and 90s that a logo defines how something was made, which isn’t true at all these days. Calvin Klein is a great example where most of their income comes from licensing, not selling their own clothes. They might review designs but have no say on if the resulting garment can be sold with their logo. As long as they get get the licensing fee. Unfortunately I know people who will spend more on their items than the same garment made by the same manufacturer but with a different license on jt

    Same for Toshiba TVs and many others

    • underlipton 2 days ago

      Working at an electronics retailer a few years ago, this was well-known (though news to me, when I started). They hid the fact that the company no longer manufactured their products, and/or that multiple companies were selling similar or even the same product (produced in the same factory, even).

      It is trouble, though, since the entire point of a "brand" is to signal provenance in manufacturing, quality, etc. It's supposed to be a way to know something about the product (if nothing else, who to hold accountable when something goes wrong). If it doesn't, what's the point?

  • lucianbr 2 days ago

    These declarations sound so stupid to me. What's the point of having your brand on a product, if you're going to claim you have nothing to do with it? What is the point of the concept of a brand even?

    • PepperdineG 2 days ago

      To make money, like with all the merchandising that happens with a popular movie. Any number of things are licensed with the owner of the IP having very limited involvement in it, like turning down certain types of licenses as bad for the brand but not getting into the weeds of manufacturing. It's not like if there was some branded Disney cell phone that Disney is going to inspect all the board-level components. I can't speak about this pager company other than to think they're glad for any business they could get, so would license the brand.

      • lucianbr 2 days ago

        There must be some other ostensible purpose for a brand than "to make money". People who would buy the hypothetical Disney phone would have other reasons than "to give Disney money". Nobody has that as a goal when buying stuff.

    • hi-v-rocknroll 2 days ago

      To prepare for lawsuits from families of the injured in what appears to be a supply chain attack maybe without the knowledge of their licensee in Budapest (BAC Consulting), and likely without their (Gold Apollo) knowledge. Deny and distance.

    • goldfeld 2 days ago

      Possibly the pagers had to have a popular brand to "work as designed", and this brand was up for sale, but declares it won't admit this to the real customers.

      • lucioperca 2 days ago

        I guess with QR-Code Menus, Smartphones replacing their tech almost everywhere, Starlink etc. they where happy to take any revenue.

    • AtlasBarfed 2 days ago

      Brands died as anything reliable from the consumer perspective when the Chinese bought all the dying brands in the 2000s.

      The only cheap goods with maintained brands are things like McDonald's which have recurring relationship with consumers.

      • lucianbr 2 days ago

        Even if brands have died, companies admitting it is somewhat novel.

  • llmfan 2 days ago

    You can judge them to be not a generally super-trustworthy brand.

    But I would grant them that their responsibility for the deaths of these people is limited.

    • kijin 2 days ago

      Few civilian brands would survive the scrutiny if every product they put their stickers on were required to be Mossad-proof.

      • prepend 2 days ago

        I feel like it’s reasonable to expect a brand to be aware if some organization, even Mossad, placed explosives in 5000 of their items.

        It means this company is incompetent and should not be trusted. It’s one thing to have malware injected into software (pretty bad) and another to have physical explosives put into your product.

    • XorNot 2 days ago

      Selling your own parts to be restamped as another brand is common though. Selling your brand to be stamped on someone else's parts is basically only useful to do this exact thing though.

      • FridayoLeary 2 days ago

        Why would you say that? Many everyday products are produced under license or franchise with the brand having minimal involvement in the entire process. Even if apollo had done qc in the factory it would be easy to trick them.

delichon 2 days ago

If such a supply chain attack was in progress on a larger scale against the US, do we have mechanisms in place to detect it? Would shipments of these same devices pass through US customs?