Comment by PepperdineG

Comment by PepperdineG 2 days ago

To make money, like with all the merchandising that happens with a popular movie. Any number of things are licensed with the owner of the IP having very limited involvement in it, like turning down certain types of licenses as bad for the brand but not getting into the weeds of manufacturing. It's not like if there was some branded Disney cell phone that Disney is going to inspect all the board-level components. I can't speak about this pager company other than to think they're glad for any business they could get, so would license the brand.

lucianbr 2 days ago

There must be some other ostensible purpose for a brand than "to make money". People who would buy the hypothetical Disney phone would have other reasons than "to give Disney money". Nobody has that as a goal when buying stuff.

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staticman2 2 days ago

People form subconscious connections to a brand. You are more likely to buy a Disney phone for your kid if it gives you a warm feeling because you remember how much fun it was to watch Lion King with your kid. That might not be the deciding factor, but if it's functionally identical to the other other phones it might make the difference.

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- lucianbr 19 hours ago
  
  Yeah, but I don't think the subconscious factor is strong in the case of some pagers sold to Hezbollah. Disney was an example someone chose, and it ceases to be a useful example here.
  
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echoangle 2 days ago

The goal of the brand owners is to make money, for the customer the value should be a certain reputation of quality. But as long as customers don’t notice or punish it, it’s advantageous to sell out your brand to make more money (from the perspective of the brand owner)

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- lucianbr 19 hours ago
  
  And isn't it strange when a company publicly declares that you can't have any expectations based on their brand? Seems like they're drawing customers' attention to the thing, instead of hoping they don't notice.
  
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