Comment by zamalek

Comment by zamalek a day ago

90 replies

> Much credit to Valve for pushing that out as FOSS.

Cynical: Valve doesn't sell hardware or operating systems, they sell games. These devices are merely another storefront.

Optimistic: Valve has also figured out how to turn good will into a commodity. Blowing cash on Steam sales is a bit of a cultural centerpiece of the PC gaming community.

Gabe has proven that you can make stupid amounts of money by [mostly] doing right by the consumer. I'm not sure if there's more to the secret source, her sauce, because we've yet to see another CEO pull their head out of their arse far enough to see how lucrative this approach can be: consumerism is fickle, fanaticism is loyal.

atomicnumber3 a day ago

This is what I say a lot. Valve isn't even remotely close to having clean hands here. They invented loot crates. Hats. Etc.

It's just that the bar is so INSANELY low - it's probably somewhere deep in the earth's core at this point - that valve looks like a fucking angel by being only VAGUELY greedy on occasion.

When your competition is EA... it's not hard.

  • awill a day ago

    I have a super high opinion of Valve. Sure, they have loot crates. But sensible people don't buy them. I guess you could blame them for having it in the first place. That's fair I guess. But I've never for a second considered buying any of that junk.

    I just buy single player offline games with no IAP, and Steam is amazing. It's a million miles ahead of the competitors, and it's really surprising that EA/Ubi etc.. try to compete but don't get the reason they're losing. They screw customers and then act surprised that customers hate them.

    • nolok 16 hours ago

      The problem with loot crates, and the reason why they're being slowly regulated against in several places, is that "sensible people don't buy them" has never stopped people to lose their life to gambling.

      • jakeec 13 hours ago

        I hope everyone who is so outspoken about loot crates are also fighting for TCG packs to be banned/regulated because they are literally the same level of "gambling".

    • xinayder 14 hours ago

      And loot boxes in Valve games never bothered me, because if you want a particular skin you can just buy it off the market. I can't remember being angry at Valve for having loot boxes.

      All other games require you to keep opening loot boxes to get what you want.

      • aaarrm 7 hours ago

        Well not with their battle passes in Dota. They employed a lot of FOMO tactics where you had to spend hundreds to guarantee a set that you'll otherwise never be able to get again.

        • patmorgan23 24 minutes ago

          But again, those are just cosmetic items and there's still a market place for them.

    • m12k 17 hours ago

      They've hedged their bets by making, and selling, both games whose monetization is exploitative and non-exploitative

  • ecshafer a day ago

    The difference is that valve loot crates/hats have also always been tradeable, and Ive never had to buy them or suffer a disasvantage.

    • tpxl 17 hours ago

      TF2 hats used to bring an advantage until about a decade ago.

      • super256 13 hours ago

        That is simply not true. Hats have always been cosmetics only.

        Some unusual hats even give you a disadvantage as they broadcast your position through sounds.

      • OoooooooO 15 hours ago

        All items had stats / skill changes, no?

  • tapoxi a day ago

    > They invented loot crates. Hats. Etc.

    Don't forget the part where they're encouraging kids to gamble with real money on Counter-Strike skins. They rely on an API that Valve freely provides and makes no effort to curtail.

    But they like Linux and give refunds so they get a free pass.

    • jsheard a day ago

      > and give refunds so they get a free pass.

      They only begrudgingly conceded refunds in 2015 after the no-refunds policy they had maintained for 12 years was found to be illegal in Australia.

      • mikkupikku a day ago

        Whatever the reason for their policy, it provides a nice sense of safety to Linux gamers. They can buy the game without worrying about compatibility; if the game doesn't run then its two clicks for an automated refund.

      • nananana9 a day ago

        They made the new refund policy worldwide, which they absolutely did not have to.

      • protimewaster a day ago

        Also, competing stores like EA's Origin had a pretty friendly refund policy before Valve did, helping to put some pressure on Valve.

    • jchw a day ago

      I truly believe that Valve has two fundamental things working in their favor:

      Firstly: Despite inventing or at least popularizing a lot of new microtransaction concepts, they've just never been the greediest company in the business when it comes to microtransactions. Mobile gacha games have cleaned up their business quite a lot lately, with most of them being significantly less predatory than they used to be, but even back when TF2 introduced lootboxes and hats, the important thing was that the game was not pay to win; you could get all of the items in relatively short order just by playing, and the only benefit to paying was cosmetics.

      Contrast this to the earlier reign of Korean MMOs: pretty much all of them had egregious microtransactions. MapleStory, PangYa, Gunbound, etc, and even some current platforms like Roblox. Valve also came into this whole thing before lootboxes became the root of all evil, and while TF2's lootbox mechanism looks bad in retrospect, there was simply no stigma against a system like that, and it never felt like a big deal during the game's heyday. Just my opinion, but I strongly believe it to be true.

      Secondly: The most egregious things going on are not things Valve is directly involved in, they are merely complicit, in that they don't do much to curtail it. It's not even necessarily cynical to say that Valve is turning a blind eye, they benefit so significantly from the egregious behavior that it is hard to believe they are not influenced by this fact. But: It is consistent with Valve's behavior in other ways: Valve has taken a very hands-off stance in many places, and if it weren't for external factors it seems likely they would be even more hands-off than they are now. I think they genuinely take the position that it's not their job to enforce moral standards, and if you really do take this position seriously it is going to wind up looking extremely bad when you benefit from it. It's not so dissimilar from the position that Cloudflare tries to take with its services: it's hard to pick apart what may be people with power trying to uphold ideals even when it is optically poor versus greedy companies intentionally turning a blind eye because it might enrich them. (And yes, I do understand that these sites violate Valve's own ToS, but so does a lot of things on Steam Workshop and elsewhere. In many cases, they really do seem consistently lax as long as there isn't significant external pressure.)

      Despite these two things, there is a nagging feeling that every company gives me that I should never take anything but a cynical view on them, because almost all companies are basically lawnmowers now. But I really do not feel like I only give Valve the benefit of the doubt just because they support Linux; I actually feel like Valve has done a substantial amount to prove that they are not just another lawnmower. After all, while they definitely are substantially enriched by tolerating misuse of their APIs, they've probably also gotten themselves into tons of trouble by continuing to have a very hands-off attitude. In fact, it seems like owing to the relatively high standards people have for Valve, they get criticized and punished more for conduct than other companies. I mean seriously, Valve has gotten absolutely reamed for their attempt at adding an arbitration clause into their ToS, with consequences that lingered long after they removed and cancelled the arbitration clause. And I do hate that they even tried it -- but what's crazy to me is that it was already basically standard in big tech licensing agreements. Virtually everyone has an insane "you can't sue us" rule in their ToS. It numbs my mind to try to understand why Valve was one of the first and only companies to face punishment for this. It wouldn't numb my mind at all if it was happening to all of them, but plenty of these arbitration clauses persist today!

      So when I consider all of this, I think Valve is an alright company. They're not saints, but even if the bar wasn't so terribly low, they'd probably still be above average overall. That can be true simultaneously with them still having bad practices that we don't all like.

    • tarsinge 16 hours ago

      Yes everybody is trying to find rational reasons but to me like in recent politics a lot has to do with irrational tribalism.

      I stumbled on an article of Gabe talking about his new yacht[0] and it made me realize he is not different than other billionaire (and maybe worst than average because he doesn’t even give to charity). But he looks like he is "one of us" and he likes Linux, so it’s okay.

      Would gamers keep the rose colored glasses if Valve was exactly the same but the CEO was a business suit style type?

      [0] https://fortune.com/2025/11/17/gabe-newell-leviathan-superya...

      • rpdillon 12 hours ago

        It isn't tribalism, at least not from my side. There's a tangible, noticeable, immediate difference between buying a piece of hardware from Valve and buying a piece of hardware from Google or Apple. I really resented Valve after the Steam box debacle that left me with a $1,200 paperweight, but since then, they've done enormous amounts of work to regain my trust through tangible increases in the quality of the gaming experience, including not having to use Windows to game anymore, and providing me with open hardware that I can install whatever I want on, including using their hardware as my own personal PC when e.g. traveling.

        Its weird to me that people choose what companies to buy from on the basis of whether or not the CEO owns a yacht or how rich he is. That is not the operative criteria when I choose what products to buy, but rather how well that product suits my needs and how much I trust the relationship with the company that produced it.

        Valve is just miles ahead of every other manufacturer in this regard.

    • Hikikomori a day ago

      The same api users use?

      • koolala 14 hours ago

        a social chat interface where bots pretend to be humans.

        so its a UI not a API yeah

    • cornhole 19 hours ago

      there are worse capitalists to give money to

  • RobotToaster 18 hours ago

    It's amazing that an always-on DRM company can become the "good guy" by staying the same level of asshole they've always been, while every other company became much worse assholes.

    • jakeec 13 hours ago

      Because in practice that "always-on DRM" is actually just purely an advantage for the customer with zero downsides. It only sounds like you're making a good point when you frame "provides the best shopping and library experience in gaming" in the least charitable way possible. The Valve hate-boner is so weird.

      • ndriscoll 11 hours ago

        There are disadvantages. e.g. if you don't want to update a program (maybe the new version breaks your modded setup), too bad. Or if you need Windows still for compatibility, it no longer supports Windows 7, so you have to go hunting for old versions of the client and fiddle with it to prevent updates (if that still even works), at which point you'd might as well just mod it to remove the DRM instead.

        Basically, it creates a failure point for setups that should otherwise last and be stable several more decades.

        • patmorgan23 30 minutes ago

          Can't you run old versions by setting the version in the game properties?

      • immibis 4 hours ago

        > always-on DRM is actually just purely an advantage for the consumer

        Look me in the eyes and read this quote to me again. Then think about how yourself from 20 years ago would feel about reading this quote from someone else. You've gone so far down the rabbit hole but you don't realize you're in one.

        • jakeec 3 hours ago

          Yeah I remember PC gaming 20 years ago, it sucked. Thank god Steam exists and made PC a real gaming platform.

    • npteljes 4 hours ago

      DRM is optional on Steam, many games don't have it (or roll their own). In many cases of Steam DRM, activation is only one-time, after that, granted the hardware doesn't change significantly, the player can be offline indefinitely.

      I'm no fan or DRM, but the current implementation is far from "always-on".

    • rpdillon 12 hours ago

      Their DRM seems to be okay, but they do have some weird bugs.

      My biggest gripe with Valve right now is that I bought a copy of No Man's Sky on GOG, and then I also had a copy on Steam. And so I let my son play my Steam copy through Steam Library sharing so we can play co-op while I play my GOG copy. Unfortunately, because I launched my GOG game through Steam, Steam's DRM won't let him play at the same time as me because they think we're playing the same copy.

      It seems to be that they simply look at the title of the game and or the executable name to figure out what game it is, but they don't check to see what storefront it was bought from. I'm not sure about this though, I have to do more investigation.

      • npteljes 4 hours ago

        In case you launch the GOG game because of Proton, then I suggest using Heroic launcher to start it instead. You can use Proton there too, automatically downloads and everything, same as Steam. And there will be no clashes with Steam.

      • vee-kay 6 hours ago

        You don't need to launch your GOG game via Steam, you can just remove its shortcut from Steam and launch it separately. Then your son can launch and play the Steam game in parallel, so both of you can play coop.

      • chungy 10 hours ago

        Have you considered exiting Steam before starting the game? Or installing your GOG copy on the other computer?

    • BlueTemplar 16 hours ago

      Steam isn't always-on DRM. For instance Valve's own games don't have any.

      Their worst failure is allowing games with Denuvo on their store.

  • jakeec 13 hours ago

    > They invented loot crates. Hats. Etc.

    You listed one thing. What's the "etc."?

  • TulliusCicero 11 hours ago

    On a personal level I just don't give a shit about the loot crates or cosmetic stuff because I don't buy them, they hold no interest for me, and they typically don't impact gameplay.

    I acknowledge that there's a legitimate ethical concern there the same way there is for, say, Magic the Gathering or other card games. But much like MtG, I can't bring myself to be all that upset about it.

  • rl3 a day ago

    >It's just that the bar is so INSANELY low - it's probably somewhere deep in the earth's core at this point - ...

    Sounds like we need someone to.. raise the bar.

  • Perepiska 11 hours ago

    > They invented loot crates

    It looks like false without sources.

  • GuB-42 a day ago

    You don't become a billionaire by having your hands clean. But what set them appart to other companies is that they go out of their way not to be hostile to their users.

    Loot boxes done well are not user hostile, players pay because they like them, and sure, it uses all the tricks from the gambling industry to get as most money as they can, but player don't feel scammed or considering it an obstacle to their goals. It is just an additional feature they may or may not use. Compare to say, locking part of the game behind a paid DLC, players don't like that, they feel forced. Same end goal, that is to make their money your money, but the latter is considered hostile.

    And ads, Steam is full of ads, from recommendations to the store page showing up right as you launch steam. But they won't put a popup between you and your game. They show you the ads you want to see... And you buy games you wouldn't have bought otherwise.

    And Steam has DRM, that's weak DRM, but effective at what it does, and importantly, if you bought the games legally, you won't even notice, contrary to some other company intrusive practices.

    • caphector 10 hours ago

      Steams default landing page can be changed in Settings -> Interface -> Start Up Location. Setting Library skips the store when opening. Steam

pksebben 21 hours ago

The "more to the secret sauce" is the structure of the company. Valve is flat. Employees have 100% control over their time. By not centralizing decision making, you create the conditions for good ideas to form and connect with the problems they are going to be best suited for.

The dynamics at work here are very well understood (see Ackoff / Sycara / Gharajedaghi, and yes I had to look the spelling up). Hierarchies and centralization cause fragility and maladaptive behavior, autonomous cellular networks are robust and highly adaptive.

For another look at similar principles in action, look up gore-tex and their corporate fragmenting. It's not flat like Valve but it's still kind of genius.

I wish there were more discussion about this stuff in general - society could benefit from having better systems literacy.

  • inejge 19 hours ago

    > The "more to the secret sauce" is the structure of the company. Valve is flat.

    I'm too lazy to dig up references, but there have been semi-exposés over the years by ex-employees stating that Valve's flatness was anything but. Namely, in the absence of formal hierarchy an informal one will inevitably arise, and can be equally constraining and pathological, without the benefit of having known avenues for redress. To be sure, formal procedures can also be window-dressing: it's a balancing act, and not an easy one. I'm just skeptical of ascribing too much benefit to lack of structure.

    • rixed 19 hours ago

      My understanding is that the emergence of informal hierarchy can actualy be the feature; The problem being addressed being the rigdity of formal hierarchies in a changing environment. As long as informal hierarchies emerge and die according to circumstances, that can be a win.

    • pksebben 8 hours ago

      The point being that the informality arises organically. People are capital-b Bad at risk assessment and planning; we are much, much better at responding to current stimuli.

      Also, flat is a structure (albeit a simple one). To use an abstraction, think of a house. When you move in, the house is flat (organizationally speaking). There are floors, and that's it. This means you can place things anywhere they make sense to. Sure, it's inconvenient to have to add a dresser here or a shelf there when one doesn't already exist, but you can adapt the space to your current problems. Over time, you add things and change stuff to be less flat, which means that if you've been living there a long time there is more friction to implement things that you may not have known you were going to need at first. Your fridge is insufficient, but instead of getting one that works for what you need you now need to move all the things between the fridge and the door, move out the old fridge, and only then can you move the new one in.

      With a 'flat' org - you start each project with this fresh slate. Each project can adapt it's policies and org chart to match what's important for that project. This way, you don't end up using an organization that is primarily suited for content distribution to make a game (a win that i think is obvious in Valve already) or using an org built around an advertising platform for a browser (a deficiency blatantly obvious in Google).

  • port11 17 hours ago

    Also: GitHub before the Microsoft acquisition, as supposedly the teams could self-assemble to work on whatever they wanted.

  • rixed 19 hours ago

    Thank you for the references; Is there any article/blog describing that secret sauce from the insde for the curious outsider that you would recommand?

    I've always been interrested in organisations, but not so much by the theory that I've always found too dry.

msy 17 hours ago

The real secret sauce is that Valve is private and doesn't have external investors. As soon as you're owners are primarily interested in short term capital extraction everything else is inevitable.

  • roody15 11 hours ago

    I think you are correct here. If you want to look at the decline of the US ... this is perhaps a good place to start. Short term capital extraction little long term strategic planning. Maybe Cisco is a good example.. lets move all of our switch hardware production to China and still charge the consumer 3500$ per switch. Equals short term gain, makes lots of millinaires... and then just a few years later.. now Huawei makes excellent switches that are mostly on par with Cisco at a better price point.

  • fooblaster 12 hours ago

    yeah this is essentially everything and all this other discussion of corporate structure is irrelevant

xzjis 16 hours ago

In reality, Valve is doing all this work on GNU+Linux because they've been afraid of Microsoft ever since Windows 8 and the introduction of the Windows Store. For now, Microsoft is remaining open and isn't restricting installations to its own store; we even see that with the full-screen gaming version of Windows for handhelds, they display games from other stores, including Steam. But Microsoft also has a history of abusing its dominant position and monopoly to push its own products (Internet Explorer, Edge, OneDrive, etc.). Gaben made the only possible decision to protect Valve from that: having their own OS.

gmanley a day ago

Does it really matter if they take these consumer friendly actions because they know it will get them good press and dedicated consumers? The end result is the same.

Like you touched on, for whatever reason, most large enough companies haven't seemed to figure out this obvious truth. I tend to believe it's because it's harder than it looks, once a company reaches a certain size. Now sure, they are by no means perfect, but I'd like to at least give them credit for being far better than any of the competition, no matter the rational behind it.

javier2 13 hours ago

I dont really know what has happened, but many forces have had to improve Linux kernel incrementally. 15 years ago, linux was terrible at suspend-to-ram, wifi drivers a nightmare. Power efficiency was lagging far behind on most architectures. Everyone from intel, to amd, router vendors, server datacenters and android manufacturers have gradually improved these parts over years and years and now, there seems to be enough vested interest that linux compatibility is not a third afterthought, but having good linux support early means you can launch on a android phone, in the datacenter, or build for a custom SoC.

torginus a day ago

You can install your own store or games on the devices if you want to without Steam. You could also take their work and build a custom distro or even a device without any trace of Steam whatsover.

safety1st a day ago

No one is hiding anything. No one is pretending to be something they're not. Life is not a Saturday morning cartoon. There are no good guys vs bad guys. There are just businesses trying to earn more profits.

Valve is a business. When Microsoft introduced a Store they threatened Steam's market share. In theory Microsoft could one day update Windows so that it's hard to buy games through non Microsoft stores. Valve responded by investing in open source OS stuff. Their goal is to commoditize Windows, so that Microsoft doesn't wrest control of video game sales away from them. Commoditize your complement is a strategy as old as the software industry itself.

We've known all this for years, it's been discussed publicly and no one is hiding it. It always annoys me when people think we're in Lord of the Rings and one company is Sauron or another is Gandalf. It's all just business. To everyone who makes decisions, it all boils down to numbers on a spreadsheet. They want their number to go up.

What you SHOULD care about is competition. Valve would never have invested in all these OSS technologies if Microsoft hadn't tried to compete with them. They wouldn't be consumer friendly and they wouldn't make investments if they thought they could sit on their ass. They would just coast and enshittify (like Microsoft has in the OS space with its Windows monopoly).

We don't need good guy companies, we need strong pro-competition laws and strong enforcers of those laws. You can vote accordingly at the ballot box, and you can also vote accordingly with your wallet, buy stuff from the little guys.

  • stubish 2 hours ago

    It is also doesn't even have to be about more profits. In Valve's case, I do think they like profit or they would lower their commission. But what Valve most needs to do is maintain market share. If they lose market share, they become as relevant to the market as GOG. Steam's market share is the only thing that allows them to dictate pricing in their favor, and that is the only thing stopping Microsoft from owning PC gaming.

  • afiori 9 hours ago

    The discourse is not valve good others bad, rather it is consumer/product focused good and next-quarter/short-term-profit focused bad.

    With the context that a lot of modern enshittification, outsourcing, layoffs, anti-consumer practises follow from these short term approaches

nialv7 20 hours ago

and that's why Gabe's wealth is "only" 10 billion not 100 billion. The problem is many CEOs will look at what Gabe has and think "I want more than him".

afiori 10 hours ago

Many CEOs are either paid by mythical "shareholder value" or beholden to it in the shape of a board, if they tried to go the valve route they would likely get replaced too soon for the benefits to materialize

madeofpalk a day ago

They did the thing. Let’s judge their actions (which they have plenty of good and bad)

rpdillon 12 hours ago

To modulate your cynical take somewhat, it's remarkable to me that all the devices are completely open. You can install anything you want on them, which makes them more than a storefront. It makes them a device that works for the user, which, to your final point, does create loyalty in people like me.

usrusr 15 hours ago

Other CEOs are not owner-CEOs. They may be founder-CEOs, but at the end of the day those aren't really more powerful than a CEO hired off the street by owners. For publicly traded companies, even a majority stake only makes them powerful on paper, because the 49% selling would shatter their paper net worth.

  • graemep 14 hours ago

    The other difference (and I think a more important one) is that they take a longer term view of the business, rather than next year's bonus and options vesting. A hired CEO will probably not still be there in a few years time.

    > or publicly traded companies, even a majority stake only makes them powerful on paper, because the 49% selling would shatter their paper net worth.

    That threat is limited because the other shareholders do not want to reduce the value of their investment either. Look at what a firm of Musk has on Tesla with something like a 15% stake.

rustystump a day ago

Valve is private right? One of the reasons they are not pure evil is because they have the luxury of not needing to chase the magic dragon of inf growth. They can focus on product. Bet your ass if they were public u would see the slimiest shit coming out to eek every possible percent so bonuses are made.

I wish more companies were private for profit but not inf growth.

  • kubafu 18 hours ago

    Came here to write exactly this. IMO it is the big reason what Valve is as a company.