Comment by laughing_man
Comment by laughing_man 4 days ago
Musk's goal all along was to get away from boutique production. He wants to sell millions of cheaper cars, not thousands of cars for wealthy people.
Not sure it's going to work out. Without some big jumps in battery tech, EVs are going to be difficult to sell without subsidies.
Musk would love to be selling several billion dollars per year of model S/X sales, the issue is they aren’t that competitive with other cars in the luxury segment thus the falling sales numbers.
Tesla’s doesn’t really have a complex strategy at this point, they are getting squeezed out of the high end by legacy automakers where their lower cost batteries don’t matter as much. They are absolutely fucked on the low end as soon as Chinese cars enter the picture.
So self driving is really the only option to sell any long term upside to keep the stock from tanking. It’s not a very convincing argument, but you play the hand your dealt.