Comment by paulcole 10 months ago
Do your best to imagine the hypothetical scenario I posed.
A marketing professional claimed that they’ve never had any profitable success from attempting to write software.
What might their issue be?
So, now that I answered your question - what’s your point? is your position that most ad buyers see positive ROI? Or that if you don’t, they suck at marketing? Surely the salient point here is that the advertiser with the monopoly (google) is selling a product that doesn’t benefit everyone, and mostly benefits them. This is well supported by what is coming out in the courts eight now. At least that’s what my point was, anyway. Thanks for your line of inquiry.
Again, read the question I asked closely.
I asked about a marketer who had no personal success writing software. Why might that be? Perhaps writing software is a skill they lacked? Why would they believe their skill in one area would transfer to another?
Maybe I’m being too obtuse.
> I personally have never had any kind of positive ROI from online ads
Maybe you personally (despite, presumably having other skills) just really suck at running online ads? But I’m sure you’re confident that definitely can’t be the case.
That they sucked at marketing. Sure, I do. Your socratic method has been illuminating.