Comment by JohnMakin
So, now that I answered your question - what’s your point? is your position that most ad buyers see positive ROI? Or that if you don’t, they suck at marketing? Surely the salient point here is that the advertiser with the monopoly (google) is selling a product that doesn’t benefit everyone, and mostly benefits them. This is well supported by what is coming out in the courts eight now. At least that’s what my point was, anyway. Thanks for your line of inquiry.
Again, read the question I asked closely.
I asked about a marketer who had no personal success writing software. Why might that be? Perhaps writing software is a skill they lacked? Why would they believe their skill in one area would transfer to another?
Maybe I’m being too obtuse.
> I personally have never had any kind of positive ROI from online ads
Maybe you personally (despite, presumably having other skills) just really suck at running online ads? But I’m sure you’re confident that definitely can’t be the case.