Comment by paulcole

Again, read the question I asked closely.

I asked about a marketer who had no personal success writing software. Why might that be? Perhaps writing software is a skill they lacked? Why would they believe their skill in one area would transfer to another?

Maybe I’m being too obtuse.

> I personally have never had any kind of positive ROI from online ads

Maybe you personally (despite, presumably having other skills) just really suck at running online ads? But I’m sure you’re confident that definitely can’t be the case.