Comment by tester756
Comment by tester756 4 days ago
>Intel to Apple: "We're too big to deliver what you want for cell phones." Apple: "Ok. We'll use ARM."
Reality:
“We ended up not winning it or passing on it, depending on how you want to view it. And the world would have been a lot different if we’d done it. The thing you have to remember is that this was before the iPhone was introduced and no one knew what the iPhone would do… At the end of the day, there was a chip that they were interested in that they wanted to pay a certain price for and not a nickel more and that price was below our forecasted cost. I couldn’t see it. It wasn’t one of these things you can make up on volume. And in hindsight, the forecasted cost was wrong and the volume was 100x what anyone thought.”
This is from the horses mouth, and reliable as such. However, it does give the impression that they weren’t sufficiently interested to think more creatively about cost optimization, because they were riding the gravy train of Wintel ruling the world. So I think root comment isn’t too far off.