Comment by nxobject
I'm surprised they didn't learn the same lesson from the P4/NetBurst vs. Pentium M/Banias fiasco: the smaller but scalable architecture somehow always wins – first in power/perf, and then more generally.
(Actually, I need to check the timing of whether the "oh shit" moment for NetBurst happened before or after the development of the iPhone...)
The Core line (2006), when they started to swing back away from “make fast furnaces” was just one year before the iPhone (2007). So the NetBurst debacle had already happened.
But that was desktops. I wonder if they really realized how much a problem that was in mobile. I also think I remember a discussion of that quote from a few weeks ago where someone said the real problem for Intel in the iPhone wasn’t heat but power draw.
I don’t think they ever really got the religion. Apple’s M1 sort of seems like a repeat of this whole thing. Intel still didn’t get it at that point. Still too hot. Still not efficient enough.
The switch from NetBurst to Core seems more like a direction switch because they hit a wall, not a recognition of what the problem actually was. A change from ultra-fast single core to fast multi-core.