It does make sense to highlight, because this kind of statistic is a very strong indicator that the market is not competitive. This is not a normal kind of profit margin and basically everyone except for Apple would benefit from them lowering the margins.
In normal markets there are competitors who force each other to keep reasonable profit margins and to improve their product as opposed to milking other people's hard work at the expense of the consumer.
The relevant market here is the creators not the consumers. As a creator you have no choice but to accept whatever fees Apple, Google, Steam etc set. Or whatever rates Spotify pays you per stream. The fact you "could" host your own website is irrelevant when the reality is nobody will visit it.
> The relevant market here is the creators not the consumers. As a creator you have no choice but to accept whatever fees Apple, Google, Steam etc set. Or whatever rates Spotify pays you per stream. The fact you "could" host your own website is irrelevant when the reality is nobody will visit it.
Collective action by the creators would help.
All they have to do is dual-host (a fairly trivial matter, compared to organised collective action). What would make things even better is if they dual host on a competing platform and specify in their content that the competing platform charges lower fees. If even 10% of the creators did this:
1. Many of the consumers would switch. 2. Many of the creators not on the competing platform would also offer dual-hosting.
The problem is not "As a creator you have no choice but to accept whatever fees Apple, Google, Steam etc set". The problem is the mindset that their content is not their own.
I say it's their mindset, because they certainly don't act as if they own the content - when your content is available only via a single channel, you don't own your content, you are simply a supplier for that channel.
> specify in their content that the competing platform charges lower fees.
Apple will ban you for this.
> No one needs app, it’s not food or shelter
"No one needs app" is not the same as "No one has biological mandatory need to have an app"