Comment by newsclues
Might not be competitive but it’s totally voluntary. No one needs app, it’s not food or shelter, so clearly consumers are willing and able to pay this.
The consumer is willing to pay the price based on the perceived value from the App Store
The relevant market here is the creators not the consumers. As a creator you have no choice but to accept whatever fees Apple, Google, Steam etc set. Or whatever rates Spotify pays you per stream. The fact you "could" host your own website is irrelevant when the reality is nobody will visit it.