Comment by Perseids

Comment by Perseids 5 days ago

82 replies

I'm dumbfounded they chose the name of the infamous NSA mass surveillance program revealed by Snowden in 2013. And even more so that there is just one other comment among 320 pointing this out [1]. Has the technical and scientific community in the US already forgotten this huge breach of trust? This is especially jarring at a time where the US is burning its political good-will at unprecedented rate (at least unprecedented during the life-times of most of us) and talking about digital sovereignty has become mainstream in Europe. As a company trying to promote a product, I would stay as far away from that memory as possible, at least if you care about international markets.

[1] https://news.ycombinator.com/item?id=46787165

ZpJuUuNaQ5 4 days ago

>I'm dumbfounded they chose the name of the infamous NSA mass surveillance program revealed by Snowden in 2013. And even more so that there is just one other comment among 320 pointing this out

I just think it's silly to obsess over words like that. There are many words that take on different meanings in different contexts and can be associated with different events, ideas, products, time periods, etc. Would you feel better if they named it "Polyhedron"?

  • jll29 4 days ago

    What the OP was talking about is the negative connotation that goes with the word; it's certainly a poor choice from a marketing point of view.

    You may say it's "silly to obsess", but it's like naming a product "Auschwitz" and saying "it's just a city name" -- it ignores the power of what Geffrey N. Leech called "associative meaning" in his taxonomy of "Seven Types of Meaning" (Semantics, 2nd. ed. 1989): speaking that city's name evokes images of piles of corpses of gassed undernourished human beings, walls of gas chambers with fingernail scratches and lamp shades made of human skin.

    • ZpJuUuNaQ5 4 days ago

      Well, I don't know anything about marketing and you might have a point, but the severity of impact of these two words is clearly very different, so it doesn't look like a good comparison to me. It would raise quite a few eyebrows and more if, for example, someone released a Linux distro named "Auschwitz OS", meanwhile, even in the software world, there are multiple products that incorporate the word prism in various ways[1][2][3][4][5][6][7][8][9]. I don't believe that an average user encountering the word "prism" immediately starts thinking about NSA surveillance program.

      [1] https://www.prisma.io/

      [2] https://prism-pipeline.com/

      [3] https://prismppm.com/

      [4] https://prismlibrary.com/

      [5] https://3dprism.eu/en/

      [6] https://www.graphpad.com/features

      [7] https://www.prismsoftware.com/

      [8] https://prismlive.com/en_us/

      [9] https://github.com/Project-Prism/Prism-OS

      • vladms 4 days ago

        I think the ideas was to try to explain why is a problem to choose something, it is not a comparison of the intensity / importance.

        I am not sure you can make an argument of "other people are doing it too". Lots of people do things that it is not in their interest (ex: smoking, to pick the easy one).

        As others mentioned, I did not have the negative connotation related to the word prism either, but not sure how could one check that anyhow. It is not like I was not surprised these years about what some other people think, so who knows... Maybe someone with experience in marketing could explain how it is done.

      • bicepjai 4 days ago

        When you’re as high profile as OpenAI, you don’t get judged like everyone else. People scrutinize your choices reflexively, and that’s just the tax of being a famous brand: it amplifies both the upsides and the blowback.

        Most ordinary users won’t recognize the smaller products you listed, but they will recognize OpenAI and they’ll recognize Snowden/NSA adjacent references because those have seeped into mainstream culture. And even if the average user doesn’t immediately make the connection, someone in their orbit on social media almost certainly will and they’ll happily spin it into a theory for engagement.

    • 946789987649 4 days ago

      Do a lot of people know that Prism is the name of the program? I certainly didn't and consider myself fairly switched on in general

      • BlueTemplar 4 days ago

        It's likely to be an age thing too. Were you in hacker-related spaces when the Snowden scandal happened ?

        (I expect a much higher than average share of people in academia also part of these spaces.)

    • andrewinardeer 4 days ago

      We had a local child day care provider call themselves ISIS. That was blast.

      • ConceptJunkie 4 days ago

        There was a TV show called "The Mighty Isis" in the 70s. What were they thinking?! (Well, with Joanna Cameron around, I wouldn't be able to think too clearly either.)

      • SoftTalker 4 days ago

        We had a local siding company call themselves "The Vinyl Solution" some people are just tone-deaf.

    • FrustratedMonky 4 days ago

      I think point is that on the sliding scale of words that are no longer allowed to use, "Prism" does not reach the level of "Auschwitz".

      Most people don't even remember Snowden at this point.

  • black_puppydog 4 days ago

    I have to say I had the same reaction. Sure, "prism" shows up in many contexts. But here it shows up in the context of a company and product that is already constantly in the news for its lackluster regard for other people's expectation of privacy, copyright, and generally trying to "collect it all" as it were, and that, as GP mentioned, in an international context that doesn't put these efforts in the best light.

    They're of course free to choose this name. I'm just also surprised they would do so.

  • mc32 4 days ago

    Plus there are lots of “legacy” products with the name prism in them. I also don’t think the public makes the connection. It’s mainly people who care to be aware of government overreach who think it’s a bad word association.

  • jimbokun 4 days ago

    But the contexts are closely related.

    Large scale technology projects that people are suspicious and anxious about. There are a lot of people anxious that AI will be used for mass surveillance by governments. So you pick a name of another project that was used for mass surveillance by government.

  • bergheim 4 days ago

    Sure. Like Goebbels. Because they gobble things up.

    Altso, nazism. But different context, years ago, so whatever I guess?

    Hell, let's just call it Hitler. Different context!

    Given what they do it is an insidious name. Words matter.

    • fortyseven 4 days ago

      Comparing words with unique widespread notoriety with a simple, everyday one. Try again.

      • rvnx 4 days ago

        Prism in tech is very well-known to be a surveillance program.

        Coming from a company involved with sharing data to intelligence services (it's the law you can't escape it) this is not wise at all. Unless nobody in OpenAI heard of it.

        It was one of the biggest scandal in tech 10 years ago.

        They could call it "Workspace". More clear, more useful, no need to use a code-word, that would have been fine for internal use.

    • ZpJuUuNaQ5 4 days ago

      So you have to resort to the most extreme examples in order to make it a problem? Do you also think of Hitler when you encounter a word "vegetarian"?

      • collingreen 4 days ago

        Is that what you think hitler was very famous for?

        The extreme examples are an analogy that highlight the shape of the comparison with a more generally loathed / less niche example.

        OpenAI is a thing with lots and lots of personal data that the consumers trust OpenAI not to abuse or lose. They chose a product name that matches a us government program that secretly and illegal breached exactly that kind of trust.

        Hitler vegetarians isn't a great analogy because vegetarianism isn't related to what made hitler bad. Something closer might be Exxon or BP making a hairgel called "Oilspill" or Dupont making a nail polish called "Forever Chem".

        They could have chosen anything but they chose one specifically matching a recent data stealing and abuse scandal.

      • gegtik 4 days ago

        huh.. seems like a head-scratcher why it would relevant to this argument to select objectionable words instead of benign, inert words.

  • mayhemducks 4 days ago

    You do realize that obsessing over words like that is a pretty major part of what programming and computer science is right? Linguistics is highly intertwined with computer science.

sunaookami 5 days ago

>Has the technical and scientific community in the US already forgotten this huge breach of trust?

Have you ever seen the comment section of a Snowden thread here? A lot of users here call for Snowden to be jailed, call him a russian asset, play down the reports etc. These are either NSA sock puppet accounts or they won't bite the hand that feeds them (employees of companies willing to breach their users trust).

Edit: see my comment here in a snowden thread: https://news.ycombinator.com/item?id=46237098

  • jll29 4 days ago

    What Snowden did was heroic. What was shameful was the world's underwhelming reaction. Where were all these images in the media of protest marches like against the Vietnam war?

    Someone once said "Religion is opium for the people." - today, give people a mobile device and some doom-scrolling social media celebrity nonsense app, and they wouldn't noticed if their own children didn't come home from school.

    • vladms 4 days ago

      Looking back I think allowing more centralized control to various forms of media to private parties did much worse overall than government surveillance on the long run.

      For me the problem was not surveillance, the problem is addiction focused app building (+ the monopoly), and that never seem to be a secret. Only now there are some attempts to do something (like Australia and France banning children - which am not sure is feasible or efficient but at least is more than zero).

    • sunaookami 4 days ago

      Remember when people and tech companies protested against SOPA and PIPA? Remember the SOPA blackout day? Today even worse laws are passed with cheers from the HN crowd such as the OSA. Embarassing.

    • linkregister 4 days ago

      Protests in 2025 alone have outnumbered that of those during the Vietnam War.

      Protesting is a poor proxy for American political engagement.

      Child neglect and missing children rates are lower than they were 50 years ago.

  • linkregister 4 days ago

    Are you asserting that disagrees with you is either a propaganda campaign or a cynical insider? Nobody who opposes you has a truly held belief?

  • TiredOfLife 4 days ago

    Him being (or best case becoming) a russian asset turned out to be true

    • omnimus 4 days ago

      Like it would matter for any of the revelations. And like he would have other choices to not go to prison. Look at how it worked out for Assange.

      • jll29 4 days ago

        They both undertook something they believed in, and showed extreme courage.

        And they did manage to get the word out. They are both relatively free now, but it is true, they both paid a price.

        Idealism is that you follow your principles despite that price, not escaping/evading the consequences.

      • BlueTemplar 4 days ago

        Assange became a Russian asset *while* in a whistleblowing-related job.

        (And he is also the reason why Snowden ended up in Russia. Though it's possible that the flight plan they had was still the best one in that situation.)

    • lionkor 4 days ago

      If the messenger has anything to do with Russia, even after the fact, we should dismiss the message and remember to never look up.

    • sunaookami 4 days ago

      In what way did it "turn out to be true"? Because he has russian citizenship and is living in a country that is not allied with his home country that is/was actively trying to kill him (and revoked his US passport)?

    • jimmydoe 4 days ago

      He could have been a Chinese asset, but CCP is a coward.

pageandrew 5 days ago

These things don't really seem related at all. Its a pretty generic term.

  • Phelinofist 5 days ago

    FWIW, my immediate reaction was the same "That reminds me of NSA PRISM"

  • kakacik 4 days ago

    I came here based to headline expecting some more cia & nsa shit, that word is tarnished for few decades in better part of IT community (that actually cares about this craft beyond paycheck)

  • vaylian 5 days ago

    And yet, the name immediately reminded me of the Snowden relevations.

JasonADrury 5 days ago

This comment might make more sense if there was some connection or similarity between the OpenAI "Prism" product and the NSA surveillance program. There doesn't appear to be.

  • Schlagbohrer 5 days ago

    Except that this lets OpenAI gain research data and scientific ideas by stealing from their users, using their huge mass surveillance platform. So, tremendous overlap.

    • concats 5 days ago

      Isn't most research and scientific data is already shared openly (in publications usually)?

    • cruffle_duffle 4 days ago

      "Except that this lets OpenAI gain research data and scientific ideas by stealing from their users, using their huge mass surveillance platform. So, tremendous overlap."

      Even if what you say is completely untrue (and who really knows for sure).... it creates that mental association. It's a horrible product name.

    • isege 5 days ago

      This comment allows ycombinator to steal ideas from their user's comments, using their huge mass news platform. Temendous overlap indeed.

aa-jv 4 days ago

>Has the technical and scientific community in the US already forgotten this huge breach of trust?

Yes, imho, there is a great deal of ignorance of the actual contents of the NSA leaks.

The agitprop against Snowden as a "Russian agent" has successfully occluded the actual scandal, which is that the NSA has built a totalitarian-authoritarian apparatus that is still in wide use.

Autocrats' general hubris about their own superiority has been weaponized against them. Instead of actually addressing the issue with America's repressive military industrial complex, they kill the messenger.

LordDragonfang 4 days ago

Probably gonna get buried at the bottom of this thread, but:

There's a good chance they just asked GPT5.2 for a name. I know for a fact that when some of the OpenAI models get stuck in the "weird" state associated with LLM psychosis, three of the things they really like talking about are spirals, fractals, and prisms. Presumably, there's some general bias toward those concepts in the weights.

saidnooneever 4 days ago

tons of things are called prism.

(full disclosure, yes they will be handin in PII on demands like the same kinda deals, this is 'normal' - 2012 shows us no one gives a shit)

alfiedotwtf 4 days ago

> Has the technical and scientific community in the US already forgotten this huge breach of trust?

We haven’t forgotten… it’s mostly that we’re all jaded given the fact that there has been zero ramifications and so what’s the use of complaining - you’re better off pushing shit up a hill

teddyh 4 days ago

We used to have “SEO spam”, where people would try to create news (and other) articles associated with some word or concept to drown out some scandal associated with that same word or concept. The idea was that people searching on Google for the word would see only the newly created articles, and not see anything scandalous. This could be something similar, but aimed at future LLM’s trained on these articles. If LLM’s learn that the word “Prism” means a certain new thing in a surveillance context, the LLM’s will unlearn the older association, thereby hiding the Snowden revelations.

cruffle_duffle 4 days ago

As a datapoint, when I read this headline, the very first thing i thought of as "wasn't PRISM some NSA shit? Is OpenAI working with the NSA now?"

It's a horrible name for any product coming out of a company like OpenAI. People are super sensitive to privacy and government snooping and OpenAI is a ripe target for that sort of thinking. It's a pretty bad association. You do not want your AI company to be in any way associated with government surveillance programs no matter how old they are.

wmeredith 4 days ago

I get what you're saying, but that was 13 years ago. How long before the branding statute of limitations runs out on usage for a simple noun?

bandrami 5 days ago

I mean it's also the name of the national engineering education journal and a few other things. There's only 14,000 5-letter words in English so you're going to have collisions.

hcfman 3 days ago

Yeah, to be fair I would be hesitant to have anything to do with any program called prism as well. Hard to imagine that no one brought this up when they were thinking of a name.

yayitswei 4 days ago

Fwiw I was going to make the same comment about the naming, but you beat me to it.

lrvick 4 days ago

Considering OpenAI is deeply rooted in anti-freedom ethos and surveillance capitalism, I think it is quite a self aware and fitting name.

observationist 4 days ago

I think it's probably just apparent to a small set of people; we're usually the ones yelling at the stupid cloud technologies that are ravaging online privacy and liberty, anyway. I was expecting some sort of OpenAI automated user data handling program, with the recent venture into adtech, but since it's a science project and nothing to do with surveillance and user data, I think it's fine.

If it was part of their adtech systems and them dipping their toe into the enshittification pool, it would have been a legendarily tone deaf project name, but as it is, I think it's fine.

aargh_aargh 5 days ago

I still can't get over the Apple thing. Haven't enjoyed a ripe McIntosh since. </s>