Comment by Neikius
Do you see how the discourse has been shifted here? Some of us have nothing against ads per-se. We care about tracking.
How does tracking me and invading my privacy make ads perform better? In my case it does not. As the tracked ads are usually worse as they will keep advertising me things I don't need anymore. Context based ads worked fine in the past and I don't really see why they cannot.
Also why does every web store need to show me ads? Don't they make money out of selling things? If they really have to, do they have to invade privacy? This is like walking into a physical store and them doing facial recognition, then showing you tailored ads/inventory. That feels creepy to me.
> How does tracking me and invading my privacy make ads perform better?
If you don’t want to be tracked, you shouldn’t be, but how could it not? At a very simple level, an ad targeted towards a 50 year old woman isn’t going to be the same ad to show a 14 year old boy. Different people like different things and ads targeting you as an advertising profile are going to be better than ones that aren’t. You may not like the targeting and think it's invasive, because it is, but let's not pretend the tracking doesn't do something.