Comment by fragmede
> How does tracking me and invading my privacy make ads perform better?
If you don’t want to be tracked, you shouldn’t be, but how could it not? At a very simple level, an ad targeted towards a 50 year old woman isn’t going to be the same ad to show a 14 year old boy. Different people like different things and ads targeting you as an advertising profile are going to be better than ones that aren’t. You may not like the targeting and think it's invasive, because it is, but let's not pretend the tracking doesn't do something.
A 14-year-old is unlikely to read/look at the same content as a 50-year old woman. That's how contextual advertisement works.