Comment by graemep
Comment by graemep 4 days ago
Those are all much smaller. Smaller providers have a much stronger incentive to be reliable, as they will lose customers if they are not. In a corporate settings management will say "this would not have happened if you had gone with AWS". its the current version of "no one ever got fired for buying IBM" (we had MS and others in between).
Hetzner provides a much simpler set of services than AWS. Less complexity to go wrong.
A lot of people want the brand recognition too. Its also become the standard way of doing things and is part of the business culture. I have sometimes been told its unprofessional or looks bad to run things yourself instead of using a managed service.
There is this weird thing that happens with hyperscale - the combination of highly central decision-making, extreme interconnection / interdependence of parts, and the attractiveness of lots of money all conspire to create a system pulled by unstable attractors to a fracturing point (slowed / mitigated at least a little by the inertia of such a large ship).
Are smaller scale services more reliable? I think that's too simple a question to be relevant. Sometimes yes, sometimes no, but we know one thing for sure - when smaller services go down the impact radius is contained. When a corrupt MBA who wants to pump short term metrics for a bonus gains power, the damage they can do is similarly contained. All risk factors are boxed in like this. With a hyperscale business, things are capable of going much more wrong for many more people, and the recursive nature of vertical+horizontal integration causes a calamity engine that can be hard to correct.
Take the financial sector in 08. Huge monoliths that had integrated every kind of financial service with every other kind of financial service. Few points of failure, every failure mode exposed to every other failure mode.
There's a reason asymmetric warfare is hard for both parties - cellular networks of small units that can act independently are extremely fault tolerant and robust against changing conditions. Giants, when they fall, do so in spectacular fashion.