Comment by TeMPOraL
Advertising is a negative sum game[0]. Helping smaller businesses without budget compete with larger companies on advertising is just contributing to making life worse for everyone.
There's no evening the field, only deepening the muck. There's no persistent advantage possible here, because whatever new cool thing a small business can do, a large business can do more of it and better
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[0] - It's a zero-sum game in the sense that everyone's effort only serves to cancel out the effort of their competitors, but it's hugely negative to society in absolute terms, because all that effort burns labor and natural resources.
Not just labor and resources, but attention and time as well. It's literally burning up the brains of our youth. Of course, so is the "content" between the ads but you can make an argument that without the ad incentive these things wouldn't have gotten so bad in the first place