Comment by xmprt

There's an argument to be made that if everyone is doing it then it will stop being effective and brands will have to start reaching for more honest forms of marketing/advertising their product. I think we've already gone through a cycle of this with influencer marketing where a decade ago, if a Youtuber recommended a product it had a lot more weight (eg. I could actually imagine a lot of creators using Audible/Squarespace) than today where most people realize it's just a way for them to make money and doesn't really hold much weight.