Comment by raincole

Comment by raincole 10 hours ago

4 replies

Brand is the second most important moat (only shy to regulation capture).

If normal people start saying "ChatGPT" to refer to AI they win, just like how google became a verb for search.

It seems to be the case.

taurath 10 hours ago

As a counter, you can buy a hell of a lot of brand for $8 billion dollars though.

You can give your most active 50,000 users $160,000 each, for example.

You can run campaign ads in every billboard, radio, tv station and every facebook feed tarring and feathering ChatGPT

Hell, for only $200m you could just get the current admin to force ChatGPT to sell to Larry Ellison, and deport Sam Altman to Abu Dahbi like Nermal from Garfield.

So many options!

  • matwood 7 hours ago

    According to Google, Coca Cola spent over $5B on advertising in 2024 and most of the world already knows who they are. I think $8B (or the $2B OpenAI spent) buys a lot less branding than you think.

    • lostlogin 5 hours ago

      Do you want to be sold sugar water for the rest of your life or come with me and see AI change the world?”

  • raincole 9 hours ago

    Yes, and it's what they're doing. Buying brand.

    > OpenAI also spent US$2 billion on sales and ad