Comment by taurath
As a counter, you can buy a hell of a lot of brand for $8 billion dollars though.
You can give your most active 50,000 users $160,000 each, for example.
You can run campaign ads in every billboard, radio, tv station and every facebook feed tarring and feathering ChatGPT
Hell, for only $200m you could just get the current admin to force ChatGPT to sell to Larry Ellison, and deport Sam Altman to Abu Dahbi like Nermal from Garfield.
So many options!
According to Google, Coca Cola spent over $5B on advertising in 2024 and most of the world already knows who they are. I think $8B (or the $2B OpenAI spent) buys a lot less branding than you think.