Comment by immibis
They don't need to. If only 1% of the people are able to access censored content and therefore hold censored ideas, the majority will treat them as crazy pariahs.
It's the same mechanism that makes us consider the 1% of flat earthers crazy. Sadly the mechanism works based on how many people believe a thing, not whether it's true, so it can also block true things if only 1% of people believe them.
We think flat earthers are crazy because it is a fairly trivial thing to prove them wrong. If you believe something that is that easily disproved AND widely understood to be so, there is clearly something wrong with you.