Comment by joshdavham
Comment by joshdavham 2 days ago
Besides just being really cool, what are some of the clearest use-cases for this?
Comment by joshdavham 2 days ago
Besides just being really cool, what are some of the clearest use-cases for this?
If this has anything close to usable rigging data (from what I briefly read, it doesn't seem to), this would be a cheap pipeline for generating animations for real time applications out of video references.
As it is, it seems like it might help for video editing and VFX. Being able to isolate out a human being lets you do all sorts of editing with less issues that can then be composited over later for a final shot.
Catfishing
Convincing older people that their children/relatives are in jail/hospital/kidnapped and need money
Disinformation/chaos by faking important speeches by politicians
Fake celebrity endorsements of products and causes
Rewriting historical events with "newly uncovered" footage
Other creative ways of ripping people off and lying
> Disinformation/chaos by faking important speeches by politicians
I do wonder what the end game here would be. A race to the bottom where any televised speech is brought into question. I wonder if that would destabilize all power bases to the point that people will finally look at the actions of their politicians rather than their words. Wishful thinking perhaps.
100% of the capability could be absorbed by YouTubers looking to improve engagement (read: profit) with more interesting visuals. Since they have a bottomless need for that, this would get widely used within days of a commercial release.
Since we live in a social media age, anything that looks "really cool" has basically immediate commercial applications. Even that phrase should set alarm bells off.
Even though the examples have a clear green-screen effect, I would think some of the tricks/filters they used in old video games to make them look "realistic/cinematic" could work here, then advertisers would be able to plug in a picture of a model wearing their latest outfit to a stock video for social media and digital ads.
Memes, people will use it for the memes. I saw the NBA footage and yes, i want a gif of me posterizing Ben Simmons.
I don't see that application because uBlock Origin filters it out for me.
It was a joke: as though the browser plugin were filtering out not only the ads, but my brain's ability to even imagine advertising.
I do sometimes notice product placement in shows and movies, and it annoys me - though the substitution of fake brands[1] also tends to break the spell, so it's hard to be as dogmatic about the practice as my general aversion to advertising would otherwise suggest. It is not a serious problem in practice, because I don't spend much time watching the kinds of shows where product placement would be relevant.
1: https://www.fakefactory.tv/home/products-n5sdk-rrpnn-zwp33-4...
Bit disappointing that HN of all places can only focus on the negative uses of this... sigh
Beyond the obvious commercial implications with video content, 2 more use-cases I can think of quickly are:
- disabled people able to communicate more fluidly
- trans people able to express themselves more freely
Where I work in VFX (RSP) we have an ML department and a lot of what they do is about replacing things in footage (face replacement onto double-actors, de-ageing and so on). What they achieve (that brings significant value) seems fairly adjacent to the tech in the article. Our ML crew have the benefit of a strong compositing department (and other support) that can help integrate the results nicely and smooth over any rough edges. The ML team were nominated for a VES award for their work on Furiosa recently!