Comment by dspillett
You are entirely ignoring the subscription for what should, at most, be a one-off cost.
> The app is part of the implementation
Give other cameras can do it, there has a standard for it since 2003, and there are F/OSS implementations for others, maybe I'm asking the wrong question and instead should have asked “why should the OP pay a subscription for their bad choice of how to implement the feature?”.
The company can charge whatever they want for this feature. Most people who can afford to use a good camera as their webcam will never use it, because they know the quality is worse and they'd rather use industry-standard HDMI.
If I asked Sony for a power generator to charge my camera's battery, they could charge me a million a month if they'd like. Hopefully that would signal to me that there are better and more standard options.