Comment by colonelspace

Comment by colonelspace a year ago

7 replies

> Dieter Rams is the man behind Apple's design philosophy.

Rams and his work at Braun may have inspired Apple's products via Jony Ives, but Rams never worked on an Apple product (as far as I'm aware).

It's a bit like claiming "Thomas Edison is the man behind Tesla's motor technology".

tipiirai a year ago

Jony Ive specifically has said he looks up to Dieter Rams and his philosophy

  • colonelspace a year ago

    Yep, as I mention above

    • tipiirai a year ago

      Cool. So the original claim is firm:

      > Dieter Rams is the man behind Apple's design philosophy.

      (no need for him to work there to impact Ive's stance on design)

      • devalexwells a year ago

        I think the point is that "the man behind" connotes direct responsibility, not indirect inspiration. It's misleading wording.

        You might try "Dieter Rams inspired Apple's design philosophy."

      • jug a year ago

        The man behind Apple's modern design philosophy is Jony Ive.

      • lelanthran a year ago

        I'd go with "Dieter Rams is the inspiration behind Apple's design philosophy".

      • colonelspace a year ago

        Well, you can be as firm as you like about the claim, it's still reads as if Dieter Rams worked for Apple.

        Dieter Rams no doubt had significant influences and admiration for those who shaped his work and design philosophy, should we credit those people as being behind Apple also? How far should we go? Perhaps we need to point out da Vinci is also one of the men behind Apple's design philosophy.

        Seems reasonable to suggest "the man behind" is generally understood to mean "the person directly responsible for".