Comment by ToucanLoucan
Comment by ToucanLoucan 2 days ago
> I do not understand why that's difficult, but it must be.
Because historically and even presently to a distressing degree, sales is not about communication, it's not amount mutuality of purpose, and it's not about explaining what the product is. If you have a product that does it's job and does it well, and solves a problem for a person or a business, you don't need a sales call because a sales email is more effective. You need a sales call (and arguably, a salesperson) when the value proposition isn't remotely that clear.
Most salespeople when you're on the phone with them do not care about you as a customer. They care about making their quota and/or getting their commission. I appreciate at my current employer that while we offer bonuses for sales folks that really go above an beyond, like scoring a large account or solving a large problem, we don't do commissions, we just pay good salaries. That means the sales person as they're working is not incentivized to sell as much as possible, they're incentivized to figure out the (potential) client's needs, and how we can best meet them, irrespective of what they end up paying.
> we don't do commissions, we just pay good salaries
The semi-joke I always heard about this was that if you don't pay commissions, you'll hire a sales team who are good at selling you that they are doing a good job, rather than selling the prodct.