Comment by bruce511
A suitable alternative to McDonald's is learning to cook.
Or pay a bit more to go to a nicer joint.
Quality does cost more. As long as you keep signaling to MD that you'll tolerate more and more crap for lower prices, they happily oblige.
Another trope that never gets old, it seems.
Many people have stopped going to McDonald's by the way. But not enough for McD to hurt.
Then what? What does our agency change in the world in this situation?
You are using cop-outs as well.