Comment by codingdave

Forget ads, SEO, and social media. Everyone is so used to low-value content and spam that they won't pay attention. And even if your intent to sell your SaaS is legit, it is still spam when you are sending it into web sites that aren't interested.

Instead, think about who your audience really is - where else do they read, listen, and talk? In my experience, the best marketing happens when you can answer that question.

My favorite anecdote is that one of the successful SaaS companies I worked at grew in part due to radio ads on NPR. That worked because our market was education, and people who are professional educators tended to listen to NPR.

It can be that simple - if you reject online ads and presence as a marketing tool, what else is left? That is probably where to invest marketing dollars and energy. Be different, not part of the online noise.