Comment by skwee357
It's both B2C and B2B. And it's a one time payment.
It's both B2C and B2B. And it's a one time payment.
I'd be very nervous if somebody told me they will host my business data or otherwise provide a service to me forever for a single time payment. Maybe that's what makes your customers go away.
So a marketplace kind of app? (if so, you now have to build two audiences!) Do they self host after the sale? (Friction for b2b side). Is it enterprise (eg high touch sales - leads to long sales cycles)? Pay per post?
At the end of the day, it comes down to marketing and sales. Marketing:
I follow a fee for service financial adviser on YT and they have content marketing down: 2 videos every week and a newsletter. These channels show they understand the needs of their potential customers, demonstrate domain expertise, etc