Comment by mmckelvy
Interesting. I think you're on to something here. I fully agree that a combination of spreadsheets and SQL are the ideal tools for data analysis -- not a SaaS GUI.
> Niching down, if you work in operations at a <50 person startup or SMB and your company relies on a Postgres or MySQL database, Sourcetable is an affordable reporting tool with turnkey data infrastructure that doesn’t require code or engineers to set up.
With the rise of AI, companies like Tembo that help you set up all in one databases, and tools like this, I'm increasingly of the mind that many companies should start bringing things like analytics and observability in-house. I don't see the need to pay Mixpanel or Datadog thousands of dollars per month when a self-serve solution that relies on tried and true tech is more or less at your fingertips.
Minus the AI part tools like this have existed for decades.
And companies are not dumping their SaaS tools and switching to them en masse.
Because (a) data silos have dramatically increased pushing dreams of a unified data schema out of reach, (b) technology stacks have become far more complex necessitating tools like Datadog and (c) competition is stronger than ever meaning that skimping on paying for tools like MixPanel is often short sighted and counter productive.
Companies like this will do fine and there will be always be a demand for them especially in the SMB space. But there simply isn't the business value in bringing a lot of analytics and observability in-house in almost all cases.