Comment by mceoin

There is a separate answer here which is many (most?) SMBs can't afford technical folk, so the ability integrate data at all, talk to it and model it (using SQL or AI), is already a big step forward for them.

My personal use case tends to involve a lot of Postgres data and transaction events for my reporting. We see "simple" businesses like parts manufacturers, print shops, vineyards, etc. all doing something similar.