Comment by pureheartlover
Comment by pureheartlover 2 days ago
China based firm named Asgard with product names like Thor? Whats going on here?
Comment by pureheartlover 2 days ago
China based firm named Asgard with product names like Thor? Whats going on here?
The US can trace its lineage directly back to Europe. And many of the companies in the US are founded by recent immigrants (0-2 generations, worldwide), so it makes sense that it would have a varied history to pull from that includes European mythology. The same can't really be said of China.
That being said, ancient mythology isn't something worth gatekeeping. And anyone who gets real uppity about (specifically) Norse or Celtic mythology instantly starts triggering "closet/academic racist" vibes.
Marketing... These not-so-famous-yet Chinese firms have picked up what the West has been doing and are trying to cut out the middle-man. Essentially the West's MO has been to buy cheap no-name generic stuff from china, have them colored/branded/packaged, and then slap on all the necessary product packaging stuff on the packaging (including a "Name"). Essentially acting as a middle-man that doesn't actually produce the product, barely does any QA and just adds a thin veneer of this being an actual "company" that manufactures and sells this product. Sometimes they use a fancy term like "white labeling".
Here is such a company in the South African context that's super obvious about it: https://www.loot.co.za/search?cat=b&brandcode/leisurequip
This is happening a lot in many product categories as a way to market effectively for international audiences, without some of the mistakes Chinese firms have historically made. Borrowing from other cultures is easier. For example in audio, Hifiman is a Chinese audio company that previously used alphanumeric names for their headphones but now uses various Hindu or Sanskrit (?) words to name their headphones and give them more of a “theme”.
From a quick glance at the website, the only two such products I can see are the "Susvara" (meaning "with notes") headphones and "Deva" (meaning "god") series headphones. Both of those words are Sanskrit. Their hindi equivalents are quite similar sounding (Susvar and Dev).
I assumed it's to attach to the "as" naming prefix, asus, asrock, asmedia, etc.
Maybe something about hammers ? Or rainbow. They said they binned that korean chips, wonder how ? ;)
Anyway, we are better not buying pure american chips (they burns) and soon to be on terrorists linked list if we own one - x86 goes military ! I'm somewhat worry about them now - x86 means Windows everywhere ?
And that "AI PC", whatever it is, I already hate it...
Heck, If I look real hard I might even find some California based companies that don’t pull exclusively from ancient Californian lore.