Heat pump water heater (hybrid/HPWH, e.g., 50–65 gallon equivalent): Unit prices range from ~$1,500–$3,000+ (most common models $2,000–$2,500), with total installed costs $2,500–$5,000 (higher if electrical upgrades or space mods needed). Average retrofit/install often lands around $3,000–$4,000.
If you were in the market for an resistive electric heat pump, you likely had the service for it already. A heat pump version will almost always require less power.
If you currently have an electric resistive water heater, a heat pump water heater with the same heating capacity will use 3-4x less power, which means you can use a much smaller circuit.
A 6kW 240V EWH uses 25A, it’ll need #8 wire and a 35A or 40A breaker.
An equivalent HPHW would use 1.5kW at 240V, or 6.25A. You can use #14s and a 15A breaker.
And for small households they virtually never pay for themselves before they die or need expensive maintenance... It only makes sense if you use a lot of water or if your electricity is very expensive. In my case it's even worse, with solar panels and self sufficiency they literally cannot break even