Why software stocks are getting pummelled
(economist.com)120 points by petethomas 19 hours ago
120 points by petethomas 19 hours ago
> The fear is that these [AI] tools are allowing companies to create much of the software they need themselves.
AI-generated code still requires software engineers to build, test, debug, deploy, secure, monitor, be on-call, support, handle incidents, and so on. That's very expensive. It is much cheaper to pay a small monthly fee to a SaaS company.
A lot of these companies are not small monthly fees. And if you’ve ever worked with them, you’ll know that many of the tools they sell are an exact match for almost nobody’s needs.
So what happens is a corporation ends up spending a lot of money for a square tool that they have to hammer into a circle hole. They do it because the alternative is worse.
AI coding does not allow you to build anything even mildly complex with no programmers yet. But it does reduced by an order of magnitude the amount of money you need to spend on programming a solution that would work better.
Another thing AI enables is significantly lower switching costs. A friend of mine owned an in person and online retailer that was early to the game, having come online in the late 90s. I remember asking him, sometime around 2010, when his Store had become very difficult to use, why he didn’t switch to a more modern selling platform, and the answer was that it would have taken him years to get his inventory moved from one system to another. Modern AI probably could’ve done almost all of the work for him.
I can’t even imagine what would happen if somebody like Ford wanted to get off of their SAP or Oracle solution. A lot of these products don’t withhold access to your data but they also won’t provide it to you in any format that could be used without a ton of work that until recently would’ve required a large number of man hours
I have a prime example of this were my company was able to save $250/usr/mo for 3 users by having Claude build a custom tool for updating ancient (80's era) proprietary manufacturing files to modern ones. It's not just a converter, it's a gui with the tools needed to facilitate a quick manual conversion.
There is only one program that offers this ability, but you need to pay for the entire software suite, and the process is painfully convoluted anyway. We went from doing maybe 2-3 files a day to do doing 2-3 files an hour.
I have repeated ad-nausea that the magic of LLMs is the ability to built the exact tool you need for the exact job you are doing. No need for the expensive and complex 750k LOC full tool shed software suite.
> It's not just a converter, it's a gui with the tools needed to facilitate a quick manual conversion.
is this like a meta-joke?
> I have a prime example of this were my company was able to save $250/usr/mo for 3 users by having Claude build a custom tool for updating ancient (80's era) proprietary manufacturing files to modern ones.
The funny thing about examples like this is that they mostly show how dumb and inefficient the market is with many things. This has been possible for a long time with, you know, people, just a little more expensive than a Claude subscription, but would have paid for itself many times over through the years.
Our company just went through an ERP transition and AI of all kinds was 0% helpful for the same reason it’s difficult for humans to execute: little to no documentation and data model mismatches.
If it is not a small fee, I do wonder - is there still advantage to having a provider which one may take out a lawsuit against if something goes wrong? To what extent might liability and security vetting by scaled usage still hedge against AI, in your view?
>But it does reduced by an order of magnitude the amount of money you need to spend on programming a solution that would work better
Could you share any data on this? Are there any case studies you could reference or at least personal experience? One order of magnitude is 10x improvement in cost, right?
I‘m not sure it’s a perfect example, but at least it’s a very realistic example from a company that really doesn’t have time and energy for hype or fluff:
We are currently sunsetting our use of Webflow for content management and hosting, and are replacing it with our own solution which Cursor & Claude Opus helped us build in around 10 days:
Oh, but that doesn't matter. SaaS tools aren't bought by the people that have to use them. Entire groups in big companies (HR & co) are delegating the majority of their job to SaaS and all failures are blamed on the people who have to interact with them while they are entirely ancillary to their job.
Modern AI probably could’ve done almost all of the work for him.
no way. We're not talking a standalone AI created program for a single end-user, but entire integrated e-commerce enterprise system that needs to work at scale and volume. Way harder.
I also have pretty hefty skepticism that AI is going to magically account for the kinds of weird-ass edge cases that one encounters during a large data migration.
Hmm, I wonder if it would be cheaper to hire a couple of software engineers to vibe-code custom SaaS apps on top of the company's existing data layer instead of paying for a hundred different SaaS subscriptions.
Financial considerations aside, one advantage of having in-house engineers is that you can get custom features built on-demand without having to be blocked on the roadmap of a SaaS company juggling feature requests from multiple customers...
I'm at a large company that is building connections between all of its different financial systems. The primary problem being faced is NOT speed to code things, the primary problem at large companies is getting business aligned with tech (communication) and getting alignment across all the different orgs on data ownership, access, and security. AI currently doesn't solve any of this. Throw in needing to deal with regulation/SOX compliance and all the progress you think AI might make, just doesn't align with the problem domains.
This is also generally true for all mid to large businesses I've ever worked at.
The code they write is highly domain-specific, implementation speed is not the bottleneck, and their payroll for developers is nothing compared to the rest of the business.
AI would just increase risk for no reward.
> one advantage of having in-house engineers is that you can get custom features built on-demand without having to be blocked on the roadmap of a SaaS company juggling feature requests from multiple customers...
Many larger enterprises do both – buy multiple SaaS products, and then have an engineering team to integrate all those SaaS products together by calling their APIs, and build custom apps on the side for more bespoke requirements.
To give a real world example: the Australian government has all these complex APIs and file formats defined to integrate with enterprises for various purposes (educational institutions submitting statistics, medical records and billing, taxation, anti-money laundering for banks, etc). You can't just vibe code a client for them – the amount of testing and validation you have to do with your implementation is huge–and if you get it wrong, you are sending the government wrong data, which is a massive legal risk. And then, for some of them, the government won't let you even talk to the API unless you get your product certified through a compliance process which costs $$$. Or, you could just buy some off-the-shelf product which has already implemented all of that, and focus your internal engineering efforts on other stuff. And consider this is just one country, and dozens of other countries worldwide do the same thing in slightly different ways. But big SaaS vendors are used to doing all that, they'll have modules for dealing with umpteen different countries' specific regulations and associated government APIs/file formats, and they'll keep them updated since they are forever changing due to new regulations and government policies. And big vendors will often skip some of the smaller countries, but then you'll get local vendors who cover them instead.
Hyper custom software can allow your business flows to sync together a lot better than the alternative, using zapier to glue a bunch of mostly poor fits and ending up with Frankenstein processes.
Also, it allows you to pick and choose what you want from where.
We’ve just completed the first month of our internal CRM that has replaced about 500$ a month in subs with something that flows much better and enforces our own internal processes.
Atlassian tools for a client like mine (hundreds of employees) can easily cover the expense of internalizing it. It's Jira plus confluence mostly, it's not rocket science.
And that's just atlassian.
Start adding stuff that costs many many many yearly salaries (special software for managing inventories and warehouses) it starts making sense to prototype alternatives internally.
I came to the conclusion that if it's not Teams/SharePoint or the moat is on the extreme legal complexity side (e.g. payrolls), you can at least think of building an alternative that is good enough without needing to be perfect.
Ugh you are aware that Atlassian earlier was providing on-perm edition for years.
You also know how neglected those on-perm instances were?
No one updated those, no one wanted to pay for more CPU/RAM. File storage, I know people who had some random requests to cleanup files from projects because company wouldn’t buy more hard drives. Everyone was nagging at sys admins that they do bad job and at Atlassian that JIRA sucks.
That is mostly why Atlassian pulled off on premise because companies would not update at all, would like to have all new features and also not pay for file storage,RAM, CPU to make it work well.
Don’t forget you still will need to have dedicated employees to deal with AI built solution - because existing employees have work to do.
What we pay for JIRA and Confluence would never offset fact that we pay and it works, NOT A SINGLE EMPLOYEE CARES as they have their job to do.
Don’t forget the salary for every dev team having the Atlassian Jira Jockey to mess around with the board all day and make sure the next 7 epics worth of tickets are in the 9 columns and in prioritised order.
Where would we be without them!?
jira premium is $15/mo/user for 300 users. you're saying $50k can cover developing the app inclusive of integrations, maintaining it, providing 24/7 service and 3 9s uptime (per the sla)? don't forget compliance and security. maybe the logic is everyone can be fired and replaced with agents?
Atlassian had on premise option already.
All instances I remember seeing were neglected, not updated running on lowest amount of resources. Everyone in company nagging how slo it is but no one wanted to share budget to improve it.
So for me that experiment „it will be better and cheaper building our own JIRA” was already done. It is going to be cost center that no one will want to throw money at.
I told to my colleague that it would take less time for me to vibe code jira that it would take him to configure it. Sounds crazy ? Not so much : factor the part of jira you use (maybe 10%), the many choices and dimensions you have to configure, the time it take and the complexity it bring. On the other side, the vibe code version have only the fields you want, most of the logic hard written in code (ie epic > story >task...), and that you could do anything any role, any authentication scheme.
This reminds me of all the "i could turn the spreadsheet into a webapp in a weekend" type comments. Sure, you could get CRUD and a datatable working but then a user is going to ask you for a custom field and you'll say "ok let me vibe code that, update the database, and then deploy" but the user will say "well in Jira I could just to that myself...". Then the next thing they're going to ask is some kind of custom workflow utility which you'll then goto work vibe coding that feature and they'll say again "...but in jira that was already there". Meanwhile they'll ask you why they can't change the validation criteria on the custom field from before, they said it should be required but now there's a case where it's optional.
Pretty soon you're just re-implementing Jira while your users wait and get pissed because they could have just been using Jira all along. It's just like turning a spreadsheet into a webapp, inevitably you just end up trying to re-implement Excel.
"Small Monthly Fee" is a very loaded term here. Im in the negotiations for these platforms, the price that many of these companies command for their products will very often pay the salaries of a whole software department. Add to this the quality of support being the lowest possible option above "nonexistant" and I would say the risk to these SaaS companies is real.
The real benefit of these types of SaaS offerings was their ubiquity across multiple industries and verticals. If a company bought Salesforce, they could very readily find employees that would be able to quickly onboard since they would likley have used it at previous companies. AI software generation is changing this as more and more software being created is bespoke and increasingly one-of-a-kind with these tools allowing companies to create software that fits their unique and specific needs.
My hot take here is that the moats previously enjoyed by SaaS companies will increasingly vanish as smaller and smaller teams can assemble "good enough" solutions that companies will adopt instead of paying giant chunks of their budget on pre-built SaaS tools that will increasingly demand more training to Onboard.
There is one big argument against these "good enough" solutions: commercial business software providers need to put a lot of R&D into finding generalized workflows that apply to as many clients as possible. Effectively, they find and encode current standard practices into their products. This is valuable from a business operations perspective in two ways: it's a good bet that transitioning the customer's operations to match the software is cleaning up internal processes, and it makes onboarding new employees easier because the tools and workflows should be much more familiar right from the start.
Saas was always fueled by B2B buying through same investor circle. sequoia companies buying from other sequoia companies, softbank companies buying from other software companies. Without this circular buying and selling of the software, the whole B2B software market crashes.
>My hot take here is that the moats previously enjoyed by SaaS companies will increasingly vanish as smaller and smaller teams can assemble "good enough" solutions that companies will adopt instead of paying giant chunks of their budget on pre-built SaaS tools that will increasingly demand more training to Onboard.
why do people pay red hat/ibm for rhel? they earn pretty good margins too. to parent's point on software/=code
yes, but this does fit into the head of MBA-bobo-management stylers, who believe ChatGPT will replace everyone :)
That would justify a good multiple of 5 to 10. Not 30 or above as for high growth companies.
multiple of what? there is maybe one software company trading above 30x revenue - palantir. many companies growing at 20% trade at single digit revenue multiples.
Lol. ServiceNow, Oracle, Workday, etc are not small monthly fees. That's what the market is shitting on. (Oracle is different, given the corruption and OpenAI grift angle.)
My buddy works for a company like these. He landed a $5M contract last year, which netted him almost $800k. There's alot of fat to be cooked out of this stuff, and AI will help smaller entrants attack those margins.
AI-based startups like Vanta make it much easier for companies to meet the compliance bullshit the large companies require. Again, it will drive more competition == better values for customers.
> There's alot of fat to be cooked out of this stuff, and AI will help smaller entrants attack
truer words have never been spoken. I work in some of these platforms and lead teams of developers who write customizations. These customizations are not rocket surgery, basic CRUD with some logic requirements that can't be met ootb. It's very time consuming and therefore expensive to clients. The significant moat incumbents have is brand recognition and trust. On the other hand, a hot new "Agent First" consulting firm at 1/3 the price would be hard for a director to not at least experiment with.
Excel spreadsheets have little to no validation logic that you're actually getting a good result, unless you have a secondary check (most spreadsheets are structured as "single entry" accounting, so lack the checks)
A prime example of this was the Reinhart/Rogoff paper advocating austerity that was widely quoted, and then it was discovered that the spreadsheet used had errors that invalidated the conclusions:
https://en.wikipedia.org/wiki/Growth_in_a_Time_of_Debt#Metho...
Just because technology is in use and "works" doesn't mean it's always correct.
You are taking my comment way too literatlly.
The point is not that people will be using specifically Excel, but that most business only pay for software because it is the tool that gives them the most power to automate their processes. They don't need high availablility, they don't need standards compliance, they don't extensive automated tests, they won't need cloud engineeers and SRE... all you need is some tool that can get the results your are looking for right now.
Academia already works like this. Software wrtiten for academic purposes is notoriously "bad" because it is not engineerd, but that doesn't matter because it is good enough to deliver the results that researchers need. Corporate IT will also start looking like this even at mid-sized companies.
That's a software engineer that is limited to an mostly untyped macro language, with worse version control and poor tooling. It's not that software can't be written as an Excel spreadsheet, it is that it is just inefficient and failure prune.
I guess that's technically true, because "most businesses" are sole proprietorships without any employees... but they could get by just fine with a checkbook and a note pad.
But the reasons the business software sector grew far beyond Excel of the 1990s is because of the inherent limitations in scaling solutions built by business analysts inside of Excel. There's a vague cutoff somewhere in the middle of the SMB market where software architecture starts to matter and the consequences for fuckup are higher than the cost of paying for professionally made software with, importantly, a vendor on the hook for making sure it doesn't fuck up.
Uh, no. The main reason the software sector grew in the 90s was a particularly potent combination of FOMO, kickbacks, and strategically deployed cocaine.
yes but investors don't know that
or for a more charitable comment, I think the issue people struggle with right now is how much of non-AI software will be replaced by AI-native versions. and it's not even a 1:1 mapping. we may see 5 different small companies replaced by a single AI interface. all TBD, but there's merit to avoiding that risk right now if you can just allocate to NVDA and GOOG instead
> AI-generated code
AI "generated" code requires a large base of training data to draw from. If we all stop writing code then there will no new code written. Just rehashes of stolen ideas. There is no long tail to this industry or ideal.
> That's very expensive.
As long as you convince someone else to pay the bill who cares? The real problem is are you losing your competitive edge? If everyone else can crank out the same stolen crap you can then there is no reason for you to even exist.
Foundational software requires that, but the foundation is pretty much completely built at this point. The workforce required to keep it running is but a tiny fraction of what was required to build it. The past has shown that innovation in hardware can push for the foundations to be rebuilt, but we've also already got computers basically everywhere now. There may not be some new innovation that requires the foundations to be completely rewritten again.
The little one-off programs that we thought would keep developers busy forevermore don't require engineers. They often don't even require code. LLMs can natively do a lot of things that historically would have required software.
You still seem to be thinking about code in the traditional sense. A lot of the software I am using now in my non-tech business isn't rooted in code at all. It is simply asking an LLM to carry out a task. Still programming, of course, but not with a traditional programming language. The LLM will produce the excepted results in realtime. The intermediary step of building an executable is totally unnecessary.
In the olden days it would have taken considerable engineering effort to produce a comparable tool. That is no longer the case.
Open source doesn't implement, host, and support itself. Some of these software companies stocks are companies selling open source software.
Haha, maybe… you can stick your head in the sand all you want, but everyone I know whose output is code is delegating 100% of their work to Claude Code today, I cannot see this magically drawing a line at people whose output is configs and emails…
Stock prices are very forward looking, so if half the hype being sold about AI is true I would expect most software-centric companies to be devalued by wall-street (as the test, deploy, support should be automated in the coming years...according to the AI CEO's).
However, if I was a wall street analyst and believed the AI dreams I would further be concerned that software companies aren't taking advantage of the last remnants of value before software (and maybe labor) values go to zero.
If you've got a gold mine and have recently built the most efficient shovels in the world, why are they not bringing in mass amounts of workers to utilize these shovels before all the neighboring mines. Once all that gold is on the market, the price crashes so it's better to be one of the first mines to get in and dig out all possible value first.
I think you either don't believe in the AI hype, which means a lot of silicon valley companies are tremendously overvalued. Or you do, in which case another huge part of silicon valley is overvalued especially when they are not looking to out-innovate their peers (as evidenced by downsizing), but just riding the wave of AI until what they are selling has no marginal value over some guy coding alone in his bedroom. SV is putting itself into a weird position, but still has some time for financial buffoonery before the party stops.
>If you've got a gold mine and have recently built the most efficient shovels in the world, why are they not bringing in mass amounts of workers to utilize these shovels before all the neighboring mines
Because they are completely consumed by the need to increase margins, which they think they will be able to do it with AI by laying off a lot of people. But Saas economy is connected and based on per user pricing, so as layoffs continue, Saas economy is showing its biggest weakness. All of Saas companies also seem to embrace AI so much that they would rather add another summarise button rather than actually making something which cant be copied easily by competitors.
> > The fear is that these [AI] tools are allowing companies to create much of the software they need themselves.
If that's their fear they don't know much how your typical big businesses functions.
You've dealt with a large, consumer bank? Many of them still run on IBM mainframes. The web front end is driven by pushing buttons and screen scraping 3270 terminal emulators. You would think a bank with all it's resources could easily build it's IT infrastructure and then manage all the technology transitions we've gone through over the past few decades. Clearly, they don't and can't. What they actually do is notice they have to adapt to the newfangled IT threat, hired hordes of contractors to do the work, then fire them when done. After it's done they go back to banking and forget all the lessons they've learnt about building and managing IT infrastructure.
If you want to see how banking and computers should be combined, look at the Fintech's, not banks. But for some reason I don't understand traditional banks still out compete Fintech's. Maybe it's getting your head around both banking and running an IT business it too much for one human mind?
That same pattern is repeated everywhere. Why was everyone so scared of Huawei? It wasn't because they built the gear. It's because the phone telco's have devolved into marketing and finance companies who purchase in the gear from companies like Huawei and rent it out. Amazingly they don't know how to run the gear they purchased, instead get the supplier to install it and maintain it. But that meant what some eyes viewed as an organ of the Chinese communist party was running the countries phones with full access to every SMS and voice call. (Interestingly, IBM pulled the same stunt with the banks back in the day: you didn't buy an mainframe, you leased / rented it from IBM, and they maintained it.)
It's the same story everywhere I look. These big firms stick to the knitting. If you want to see total, utter incompetence in IT go work whose core business doesn't revolve around IT for a while. These are the firms that still choose Microsoft, despite the fact they've seen Sony's Microsoft based IT infrastructure torn apart so badly by North Korea they didn't know who their employees were, how much they owed creditors or how much debtors owned them for a while. Why do they choose Microsoft? Look around - who else allows you to outsource the know how about connecting millions of computing devices in 1000's of offices to a redundant cloud infrastructure that allows them to share data while providing a centralised authentication / authorisation infrastructure. There is only one choice, apart from developing it themselves which is out of the question.
If those businesses did start using what passes for AI today to manage and develop their own IT infrastructure, the result would not be pretty. But for all the shit I'm throwing at them here, I'm confident they are smarter than that. They know their limitations, they haven't done it before, and they won't start doing it now.
So one thing that hasn't changed is that the marginal cost of software is still effectively zero. That's where most of the money was being made b/c if you were a monopoly or oligopoly that each additional unit sold was an absolute increase in revenue and you spread out your fixed costs.
What has changed most dramatically is the "fixed" cost of writing the software to begin with. Given that the costs were being spread out over so many units beforehand, it's not entirely clear to me how that changes a lot of the economics.
For the comments about the "SaaS vs build your own", we can use a home services metaphor. Sure, I can do a lot of what my plumber does. But they do it faster, know all of the issues that go wrong with the work and I can pay them a yearly fee to check my boiler to make sure it doesn't fail etc. The time saved by calling the plumber can then be spent with kids, more work or a combo of the two.
I think the idea is that SAP/ServiceNow will be subject to more competition, if/when software is cheaper to write.
Their lead has shrunk, and thus so has their value.
Is it AI or just the market realizing that some of these companies were ridiculously overvalued to begin with.
Here are the p/e ratios of companies mentioned in the article, after the said "pummeling":
* ServiceNow - 70.66
* SAP - 28.70
* Salesforce - 28.15
* Workday - 73.16
* Microsoft - 26.53
So they range from "a bit high" to "still completely bonkers".
I would say that MS here is undervalued. They do not offer some small software package for a given business problem but the whole shebang - the OS, mail, calendar, office suite, IAM, cloud, etc. + support for each and the whole integration.
You can't realistically replace that with some LLM solution (in the near-term at least) and they can use the AIs to reduce their costs which is mostly people.
If I were confident it were AI as the cause I'd be seriously tempted to buy right now
Take Adobe for example: they're getting pummeled and there's no way it's due to AI
No-one's building an in-house Photoshop clone to replace them
AI also isn't letting any competitors in. Geez if it were as easy as cloning their product you'd have a mile high mountain of VC money to fund it even pre-AI
Code has never been much of a barrier to entry
Nintendo is one of the three 1/3 owners in The Pokemon Company and an early investor in Niantic. I'd be curious how much was actually confusion as to who is making money vs just a normal hype cycle. I'd also be curious how much the game itself made the various owners vs what Nintendo made on the general interest in other Pokemon games/merchandise from the launch.
At the very least, the stock looks to have shot up for most of the launch month with the peak not occuring until July 18th and the stock still being significantly higher at the end of the month https://finance.yahoo.com/quote/NTDOY/history/?period1=14673...
I think the funniest bit of pure confusions was "Zoom Technologies (ZOOM)" being mistaken for "Zoom Video (ZM)" at the start of the pandemic to the point the SEC halted its trading on concerns around the confusion being the only reasonable driver. https://markets.businessinsider.com/news/stocks/zoom-technol...
The Value of software is going down, this much is clear to most people. It will continue to demand proper engineering for its creation and operation. But AI will lead to an increase of unique one-of-a-kind systems created by very small teams. And the world will increasingly rely on these unique systems.
SaaS companies need to start reading the writting on the wall, their massive valuations enjoyed when software was harder to create will need to be justified.
Everyone says that but I don't see anyone cooking up the next photoshop and selling it at $3/month. Why are we not seeing more options of every tool? Most Saas companies are sales companies at their core rather than software companies. And those sales people are so good that they can sell a todo list for millions.
I've recently re-instated a Photoshop subscription and its now part of my core AI generated asset workflow. AI is fantastic at art direction but it needs minor adjustments to make it production ready. E.g putting real screenshots in with correct placement, smoothing, editing out artefacts etc. I can't imagine the lengths I'd have to go to to instruct an LLM to do these tasks with words.
This is an extremely bold claim and I think that it completely overlooks how Photoshop is used by professionals in practice. Professional users want extremely fine grained and precise control over their tools to achieve the specific results that they want. AI "image editing" is incapable of providing anything remotely similar.
> Everyone says that but I don't see anyone cooking up the next photoshop and selling it at $3/month. Why are we not seeing more options of every tool?
I expect the markets are reflecting that soon there will be more competition.
It'll take time, and as LLMs improve, it'll take even less time.
I dont actually think it changes the economics of software as a service much. What's true for the small scale is true for the large scale. Sure, it's easier to build your own HR platform now but it's also easier to write and maintain it at scale with all your domain knowledge, legal infrastructure, etc. This seems true for inventory management, document signing, ecommerce, expensing, crm, training, accounting, etc. Why wouldn't the offerings from services providers get better and cheaper (relatively)?
The stuff you do in-house is probably still going to tied deeply to your internal processes. Admin dashboards, special workflows integrating with different systems, etc.
Consider it in the realm of supply and demand. The economics of software will change simply because the tool enables more software to be written. In a way, the barrier of entry into the space of selling software has lowered. It hasnt vanished, but there will be many more entrants and offerings as a result, thus more competition for the existing SaaS companies.
I don't see how the economics of SaaS will remain the same when their value is formed of capital and labor expended, both of which require less now, so please explain how this doesn't lead to an increase in supply and a downward pressure on value?
> this much is clear to most people.
There are more computers now than there ever have been. More people in more parts of the world have them than ever before. If you have this perspective you may just be locked in a first-world corporate nightmare that has stolen from you all vision and imagination.
TRUE! Actually the world around is controlled already by computers ~ chips: Your car, your dishwasher, your metro, your holidayjettravel etc.
And it becomes "worse": Billions and billions of chips ~ compusters are produced every year, the number is increasing.
Billions of people will get access to the stuff that was around for us "since ever" for the first time in their whole life.
Perhaps the it would be better described as "commodification" of software, which still gets my point across. Software is absolutely more ubiquitous than ever before, this I can agree upon. But now we have the tools to create more of it, and therefore software is less valuable simply as it is less rare. I dont mean to say that software is valueless, but rather that it enjoyed inflated value as the amount of capital and effort required to build a software product was much greater.
Other than smaller SaaS companies who offer things easily replaceable, I don't think many of the bigger ones can be replaced by AI, if anything, it might make them better. For instance I can't see us replacing our ticket management/support software, hosting, manufacturing/sales/stock software, accounting software, etc but it would be great if we could leverage all those tools better via AI (some are already easy to leverage).
The interesting thing I've noticed is software library authors could take a beating though. Quite a few libs in the .NET world have gone down the monetized paths, for all of the ones I've been using, I've just got AI to remove them and implement native solutions. But none of these are large listed companies.
I'd look at things beyond the magnificent seven. Economists and traders have noticed that the SP 500 now has a K shape similar to our class wealth distribution. https://fortune.com/2025/11/10/markets-k-shaped-economy-apol...
The iShares Expanded Tech-Software Sector ETF (IGV) seems to backup what the article is saying. It isolate software firms from the IT industry. It is down about 10% last week, and 20% down the past six months. The IT sector as a whole didn't lose much.
I used to work for ServiceNow.
Market Cap over doubled between 2021 and 2025.
But since the start of 2025, it has lost all of that.
13% in the last week. 20% in the last month. Six months is definitely bleaker than those numbers, 37% down.
Investors do not understand how coding works.
Google "Project Genie" which allegedly can take your input and the AI will make it rain, drove investors into panic mode. They think that you can create GTA6 like that.
It was the perfect storm: clueless investors + the whole AI bubble already bursting if you are following non-biased news.
Some 7-15% down in a trading day is a lot for an established corporation. I consider Salesforce dropping 7% without some obvious trigger to be at least somewhat newsworthy, and from the first sentences in the article I get the impression that The Economist is sitting on more examples like that.
A lot of people are tense about the AI venture ouroboros and what it might mean for future software, especially people with money and little to no experience actually deploying software.
Edit: At the time I saw some memes claiming that roughly 1.5 trillion dollars in market value had evaporated, which if true is not a small sum.
What an odd article that is just designed to hype the software creation aspect, which doesn't really affect MAGAF.
MSFT went down because of overexposure in AI and because it is clear that people do not want it.
AI weariness is a thing, and if people go off the Internet or advertisers question whether humans or AI swarms are "watching" their ads it is over for the big players.
Trying to salvage the situation by hyping the relatively small code generation (theft) aspect is quite a poor analysis.
Yeah the article doesn't make a lot of sense to me. Guess whose writing software with AI? Software companies.
They mention sites like Base44 and Lovable. Sure, if tons of business was rotating out of software into no code AI solutions the article would have a point. But has a large portion of market cap moved out of AI into a few little no-code startups? Is Salesforce, Service Now, and SAP being replaced with no code applications? No. Absolutely not. These are small, niche companies. It does not explain a large downward movement in an entire industry.
What an odd account that is just created to try sway opinions on hot button topics.
Where have I seen this before? Oh right, the entire site, for months now. Nothing suspicious about that at all, I'm sure a swarm of other brand new accounts will reassure me 0.1 microseconds after being created. You guys sure do type fast!
Meanwhile, in the real world, as a software developer who uses every possible AI coding agent I can get my hands on, I still have to watch it like a hawk. The problem is one of trust. There are some things it does well, but its often times impossible to tell when it will make some mistake. So you have to treat every piece of code produced as suspect and with skepticism. If I could have automated my job by now and been on a beach, I would have done it. Instead of writing code by hand, I now largely converse with LLMs, but I still have to be present and watching them and verifying their outputs.
Not so sure, there are indiosyncracies now within the various models, I suspect all this is the result of RLHF, and they cause side.effects. I'm not sure that more attention-is-all-you-need is necessarily going to give us another step change, maybe more general intelligence, but not more focus. Possibly also we soon end up with grokked AI's on all side: pushing their agenda whatever you asked... Gemini: "no this won't work with Cloudflare, I created your GCP account, there you go" OpenAI: "I am certain you really wanted me to do all these other tasks and I have done them, you should upgrade your tokens plan" etc (you know how to fill in for DeepSeek and Grok already, right)
I've been coming around to the view that the time spent code-reviewing LLM output is better spent creating evaluation/testing rigs for the product you are building. If you're able to highlight errors in tests (unit, e2e, etc.) and send the detailed error back to the LLM, it will generally do a pretty good job of correcting itself. Its a hill-climbing system, you just have to build the hill.
This article crystallizes something I witnessed firsthand last week.
Overheard a guy at a restaurant explaining how he builds phone apps with AI and no coding experience. When asked how he verifies the code works, he said he pastes it into a different AI to explain it.
That's the "slopware" problem in action. The code compiles. It might even work. But there's no understanding of what it's actually doing, no ability to debug when it breaks in production, no awareness of the technical cruft accumulating with every prompt. That's a problem for people creating software for others and is a huge opportunity for software developers to take prototypes and build real stuff.
Does anyone remember the RAD days of the 90s?
On the flip side, for people making software to solve THEIR problems, they don't need to make anything production quality. Its for a single user, themselves! Maybe the LLMs are good enough now that people don't need to buy or subscribe to software that solves trivial problems as they can build their own solutions. Maybe the dream of smalltalk, hypercard, and even early web where anyone can use the computer of what it was meant for is finally here?
... because they've been driven by years of bad leadership, monopolistic scheming, and investor speculation?
AI is just the latest symptom, IMO.
We normalized growth over revenue. Governments around the world have been pressured by Big Tech to dismantle anti-trust and regulation. We glorified shipping slop, suppressing unions, and pretending like programmers were temporarily embarrassed founders.
The stocks are dropping because our system can't sustain these practices, IMO.
Certainly no investor, but my own feelings:
AI replacing vendors feels like a strange risk, though I'm not sure if vendors view things through a technical lens. Security concerns and service maintenance alone, IMO, makes writing internal software a large proposition - one that I would want a trusted vendor if it wasn't a hobby project and I could just afford that. Particularly if that data being lost or broken would severely harm a business.
There are also already frameworks in languages like Python that make putting up an internal website very, very simple. If you don't need production grade, you might have already had a pretty low barrier to entry, if you have the skills to figure out how to host the service you just vibe coded, you can probably figure out some basic django to throw data in its ORM, or find libraries that do the work for you.
AI does feel in those technical ways to be an overstated risk, to me at least.
Far more worrying to me is the breakdown of the USA and its role. We are going to have blocs of software and hardware entirely from competing geopolitical regions, which may not be able or authorized to communicate with one another. Any businesses in the USA with significant CA or EU marketshare right now will decline in value to the degree client companies choose, or are told, to stop using USA systems.
(My own governor in California outright antagonized the Europeans at Davos calling them "pathetic" while telling them to get tough on Trump, which means in practice, stop using US, meaning yes California, tech goods and services. A lot of revenue from tech comes from overseas, and we are going to lose at least some portion of that. Particularly in California which already has budget problems with what revenue it's got. Stunning how even The Guardian treated those remarks as "tough" and not insane and self-destructive... sadly it's nothing compared to the worst of the US right now.)
So, where do you throw investment right now? To the US where the marketshares will likely decline, and the political and trade environment is insanely uncertain, but there is momentum on AI and generally decent hardware design, and the existing software companies and knowledge? To the EU or Canada where maybe a nascent software industry will take hold, or perhaps American companies will relocate talent if the USA collapses into civil conflict? To China, if they end up becoming a hegemon, given their strength in hardware and their growing efforts to invest in software alternatives?
I suppose I read markets don't react to "tensions," and maybe it is unprecedented to modern memory, but I think about these things more than AI.
I would add: open source throws additional curveballs. The EU wants to push for open source, and that is admirable, but I wonder what the sustainable funding model would be, and how that could attract attention. I wonder about business models and ability to generate return on investment.
I would think the saner solution is allowing proprietary companies, but imposing technical standards which companies collaborate on, enabling interoperation. Am I mistaken, that the EU is trying to do this with the DMA? I have heard general overtones, but I haven't looked at it very closely, and our media doesn't cover EU tech regulations in much detail in the US, though in a decent world it would, I wish it would.
It always amuses me because the people complaining about stocks going down are always the same people who are causing them to go down. Losing money was a choice that those people collectively made. They could have chosen to act differently, in light of the optimistic long-term future.
Software will be easy to create, which will kill moats and margins on existing products. The game is up for pure saas. Smart money started pricing this in one year ago
For a lot of SaaS firms, a big part of their value is the domain knowledge and best practices encoded in the software.
Current AIs often do a bad job of that. Sure, they know a lot of it. But they also get a lot of it wrong, and can’t tell the difference between genuinely good advice, and advice that sounds good but is practically worthless or even harmful.
(Of course I’m biased since I work for a SaaS firm. But I’m talking about them in general, not just my current employer.)
I'm not sure how realistic it is to expect AIs to get detailed hands-on domain knowledge. A lot of this stuff humans learn by doing and by experience. AI models don't learn anything by doing and experience. A model vendor can't possibly encode all that experience into their training data, and even if they try, the problem is a lot of it will be vertical-specific, country/region-specific, and it is forever changing. SaaS firms have professional services and sales consulting teams who are constantly talking to customers about their actual business problems, and they feed that accumulated wisdom back to product management and data science, who in turn help engineering encode it into the product.
From what I've personally seen in SaaS AI agent development – if you try to build an AI agent to give customers advice in a particular business domain, you need to do a huge amount of work validating the answer quality with actual domain experts, and adjusting the prompts / RAG documents / tool design / etc to make sure it is giving genuinely useful advice. It is really easy to build a system which generates output which sounds superficially good, but an actual domain expert will consider wrong or worthless.
Was the hard part ever really the software, though? It's the Service part of SaaS that seems to provide the moat. Lock-in, habits, workflows, integrations, and trust. And don't discount the appeal of making some part of your operations "someone else's problem." Could you hire engineers or use an LLM to make your own Google Docs? Probably, yeah, but would that be worth the headache of being responsible for a bespoke internal document system?
You might think you can, for a while. Been there, done that. But you probably can not do so sustainably in most cases. Even if you could, would you really be better off building vs. buying? Outsourcing development, operations, and maintenance is almost always the better choice, letting you focus on the things you do uniquely, differentiably, or meaningfully better.
"We have this awesome internal version of Docs that we're responsible for fixing, upgrading, and doing support for" is not the flex "AI can code anything!" aficionados think it is. Especially when you also have similar internal versions of Sheets, Jira, Slack, GitHub, Linux, Postgres, and 100 other tools.
The article is about SAP, Salesforce, etc.
Making your own Google Docs is stupid unless your company's core business is document management.
OTOH Replacing SAP with a bespoke system will make a lot of sense for many companies.
SAP is already the worst of both worlds. It'll have been highly customized for your flow so you've got all of the headaches of bespoke software and all of the headaches of SaaS. And unlike Google Docs, it'll be highly integral to your core business.
Companies pay millions and millions to get away from bespoke software, but not simply because of the costs. Companies want to do their core business, they don't want to also be a software enterprise, and assume all the risks that entails. Even if AI makes creating software 10 times less expensive, that doesn't really change.
you are aware of the long history of organizations being absolutely screwed by bad erp implementations right? nike's 2001 issue, the horrific birmingham oracle implementation, avon, etc.
Those are examples of very good reasons to ditch i2, Oracle, SAP, et cetera.
what do you mean SAP? like the ERP system?
I would absolutely NEVER steal or rewrite that. So much finanical stuff is baked into the business logic that impacts finance, regulations, hr, etc.
No do not roll your own ERP core.
Roll everything else
the problem is an AI can figure out habits and workflows pretty seamlessly. lock-in is artificial and loses power when it's really easy to make a competing app for large swaths of web apps.
integration is likely the most valuable part of the puzzle, but it's also prone to disruption
I think all that's left are like <50 apps each with their own very bespoke and "power user"-ready interface
> Could you hire engineers or use an LLM to make your own Google Docs
Or you can just ask your LLM to install https://github.com/CollaboraOnline/online
Between open source, LLMs, and SaaS vendors getting greedy and privacy invasive, the total pain minimization calc might shift for some orgs.
Even then, I would expect most orgs would want to contract out to a company that manages an instance of that open source software. That management company could undercut bigger players because they don't need as many engineers working on features. I don't see where the LLM comes in and shifts the calculus here.
> Can't wait for every hospital to create their own patient record system
Having worked in healthcare, this is the current state (per provider, not physical building).
No, they dont distrust AI, they now may start to distrust all the big service providers that are likelty to eventually be eradicated by AI now that everyone can prompt a browser. This perhaps will also finally kill Microsoft Access, which is the closest to AI doing the work instead of you for so long. Then all the do-it-yourself enterprise-grade systems became SAAS, so its right for SalesForce and friends to go fck themselves once in a lifetime for standing in the way of actual software ownership.
I know, you are saying - they will adopt. Perhaps, while also cutting 40% (if not more) personnel during the pivot, and perhaps also by facing more challenges by faster moving competition.
Like, look for a second - why didn't Google create what the perplexity newsfeed is, given they actually like did 10 years ago and then close to nobody was using it. The equilibrium seems super unstable. What happens if a smart kid devices way to compress this information 10x times faster. This immediately means neural chips stall.
This volatility is something, not a joke. The second order effects may be unforseeable in an unparalleled way. Besides, the Luddites organize much better in 2026 given reddit etc.
I wonder when a "virtual person" will be able to replace carefully-coded business software?
IE, before software automates a business process, it's typically done by hand, by a real person.
What if someone sells a "virtual person" that's capable of doing the job? What if that "virtual person" is harder to train than a real person, but orders of magnitudes easier than writing custom software or custom business rules?
More importantly: What if the "virtual person" can explain the job they do much better than trying to read source code? That's very useful in ~30ish years when the "virtual person" understands the business process better than the people in the company, and someone is trying to update / streamline processes.
https://archive.ph/37Hwn