addandsubtract a day ago

Yes. First being a YouTube creator became a business, then twitch, tiktok, twitter. GenZ basically grew up with everything being/becoming a business "opportunity". Making money is the goal for "creators", to the point where ads have become normalized and not having a sponsor is leaving money on the table.

AlexeyBelov an hour ago

I'm almost sure it is. I don't understand it personally, and it feels like grifting to me.