Comment by graemep
You have never seen a small business then. A local shop is not spending $10k to host their website. Lots of VPS hosts have products aimed at this market so it must he significant in aggregate.
My point is small businesses tend to be owner managed and therefore more cost sensitive and the costs are still not a significant factor. AS businesses get bigger its even less significant and its other people's money.
A local business is not using AWS usually but shoppify or Odo or whatever hosting provider provides a management wp.
And at least here in Germany, they are nickel an dimming on the hosting cost.