Comment by bsder

And I would be VERY interested to see if that increasing NFL revenue was due to people spending more hours watching/attending or because the NFL have a ton of deals with all the online gambling sites whose revenue is going apeshit.

My gut feel is that people are actually spending a lot fewer hours watching NFL games.

Even when I have been at parties where an NFL game was on, the younger crowd were diddling with their phones--generally playing games. No judgment, it's not like phone games are inferior to vegetating in front of the boob tube--but I suspect that while an NFL game may be "on", it's not really the "focus" anymore.