catdog a day ago

I think it depends how visible the CEO is to (potential) customers, in this case very visible, he is in the media all the time.

pizlonator a day ago

good point.

I don't think it is at all

The CEO just has to have followership: the people who work there have to think that this is a good person to follow. Even they don't have to "like" him

  • LunaSea a day ago

    Ask Tesla about the impact of their CEOs likeability on their sales.