My point was that the web has orders of magnitude worse discoverability than the stores, otherwise everyone would obviously just publish on the web.
Saying "oh just do the thing you aren't doing" shows that one of two things is true: Either every app developer currently doesn't know the web exists, or everyone else knows something you don't.
Yes it is a nonsense statement. Literally, devoid of meaning. The web contains mobile app stores. e.g.
https://www.humblebundle.com/store/c/all?sort=bestselling&pa...
https://www.amazon.com/mobile-apps/b/?ie=UTF8&node=235014901...
https://play.google.com/store/
https://store.steampowered.com/ (yes, you can run PC games on Android if your hardware is up to the task)
https://store.epicgames.com/en-US/
Apple doesn't have some special magic "discoverability"; they just prevent any other stores from being able to compete with them. Actually, searching for the iOS app store, I get:
https://www.apple.com/app-store/
which has no obvious way to even browse or search apps? How am I supposed to see what's available? I need to buy an expensive phone before I can even see what it can run? This is more discoverable? The bottom nav bar entry for "App Store" just takes me to the same page. If I click on "Store" it just shows me hardware; no apps. Where's the store and how am I supposed to find it? Do I need to physically go into an Apple store and use a phone there to browse?
I'm aware of your point. I disagree with it. A lot of companies seemingly have found it viable to have first-class web apps as part of their lineup; Off the top of my head: Uber and Uber Eats, KFC, Patreon, (And every single competitor to Patreon), every single mini-app in China (where discoverability is much higher), etc etc.
There are more app-having companies that have web apps than not
Of the patreon alternatives (dependent on content), Substack, X, Youtube, BuyMeACoffee, all have fan-side apps. kofi, Fourthwall, Squarespace, all the NSFW-centric alternatives, do not.
Of the mini-apps in China, I don't know, I was never exposed to the existence of their non-mini-app counterparts.
Your point doesn't make any sense. The only reason Apple's store can have "all" the apps is that they are a monopolist and take steps to disallow anyone from selling apps through any other channel, so there cannot possibly be multiple storefronts with different selections like their is in any other context.
On Android for example, Play Store does not have "all" apps, or even most apps that I have on my phone. Because Play Store has mostly garbage. It's a surprise to no one that Steam's storefront has a different selection from Amazon or Epic or GoG in the same way that no one is surprised that Walmart and Target carry different items.
So "discovery" in your sense is basically "I ignore everything that isn't presented by this particular storefront", i.e. a complete lack of discovery.