Comment by GuB-42

That the Cybertruck would fail wasn't common sense. It failed because it sucked. I was supposed to be tough but it crumbled apart, and it didn't meet the European safety standards. Its design while controversial, had personality, problem is that it is the personality of Elon Musk, it was great when he was popular, but that popularity dropped sharply during the last years.

Niche buyers are fine, Ferrari makes a lot of money doing just that, and cars made for the masses are not always successful

Also, I am not a big fan of small EVs, and I live in Europe and I like small cars. Problem with small EVs is the range. Batteries are big, heavy, and expensive. It is fine in bigger, higher-end cars like what Tesla makes, but on a smaller, budget-friendly car, you have to make compromises, and consumers may demand a price too low to make good profit. So it is not guaranteed to be a market worth taking, especially if you have to compete on price against the Chinese.