Comment by tomcam
> early on we needed Instagram content that could show music visually without filming crowds in a club. We started filming headphone-walk clips: one person, headphones on, walking through town to a track we chose.
Brilliant. Fantastic example of constraints producing richly creative results.
Thanks. The idea came from trying to visualise “listening to music” in a way that actually works on social media without filming crowds inside a club. The constraint forced a better format.