Comment by Alive-in-2025

Unless they dramatically reduce the price, they won't get to 10 million any time soon if ever. This article discusses paid subscriptions info releases in the earnings report, https://electrek.co/2026/01/28/tesla-discloses-fsd-subscribe...

800k paid subs in q4/2024, about the same in q1/2025, 900k in q2/2025, 1 million in q3/25, and 1.1 million in q4/2025.

Let's call that 100k growth per quarter in 2025, and currently at 1.1 million subs. They'll have to significantly increase their growth rate. The interesting modeling point is tesla car sales are dropping, down 9% to 1.6 million last year. All their new vehicles are capable of fsd with subscription, but thats only about 1.5 million a year (and likely to keep shrinking).

I think the only way they get good uptake is to make the price cheap, like $1 a month, with 12 free months but you have to give your credit card (ie fees that people don't notice scam like every streaming company). Even if every new buyer gets it, it would take many years at 1.5 million sales a year. Need 8.9 million more subscribers, 8.9/1.5 sales = ~6 years at 100% uptake. There are about 9 million current owners, but I'd guess at least 50% can't run current FSD code - they are on version 4.5 of their hardware (they recently released 4.5 in some new cars, and they have a major upgrade to v5 coming in a year or two).

There's no harm if they don't get to 10 million, because Musk shouldn't have that really large stock payoff as he's killing the company.