Comment by Izkata
They specifically said "app" which is why I interpreted it as exclusive to the app.
The other way around is a little confusing as a question because that's the primary purpose of Patreon and is mentioned on the homepage marketing (multiple payment tiers with exclusive content).
I should have probably said: "[...] exclusive content which is curated on [the creators] Patreon and [accessible to the user via the web browser or] their app."
Hope this clears things up. My main point was that there is in fact an incentive for users to check the app beyond setting up payment and forgetting about it. Even if it is not the only way such content is available, it certainly is a convenient one.