Comment by londons_explore

> the exact people who would buy such a car are now avoiding Teslas

The traditional fix for this is to license the technology and do manufacturing for another carmaker to brand.

It's super common for brand X of car to actually be a rebadged Y with slightly different shaped body panels.

However, it only works if your product is good and you have decent margins. That means you have to compete with china cars, since the obvious thing for a western brand to do is to rebadge a chinese designed car and split the margins with the chinese designer/manufacturer.

rob74 3 days ago

> the obvious thing for a western brand to do is to rebadge a chinese designed car and split the margins with the chinese designer/manufacturer

Actually this is already happening with the Dacia Spring/Renault City: https://en.wikipedia.org/wiki/Dongfeng_Motor_Corporation#eGT...

Reply View 0 replies

jermaustin1 3 days ago

> However, it only works if your product is good and you have decent margins.

Not sure if the product has to be good. Look at the lineage of my wife's car The 2019 Chevy Trax, based on the Buick Encore, based on the Opel/Vauxhall Mokka. It isn't a good car under any of the badges, but it does run, and is small, but the crazy thing is my Ford Ranger gets roughly the same milage as it. Note: the gas milage is probably an American issue, because it runs a naturally aspirated i4 gas engine instead of a more efficient turbo diesel.

Reply View 0 replies