Comment by pjmlp

Just like any other kind of certifications in the same domain.

Want to use enterprise product XYZ?

Need to have at least X amount of certified employees to reach the basic layer, additional certifications for the next layers.

The kind of support tickets, documentation and trainings available depend on the certification levels, and by the way they have to be renewed every couple of years.

However it is how the ball rolls in certain industries, and rebeling against it won't win anything, better switch jobs for those anti-certifications.