Nobody here seems to remember that this was always the plan: release expensive cars to bootstrap the company which allows them to release progressively cheaper cars until everyone can afford one.
Not a fanboy, but this seems like it went exactly according to plan.
You already have it. Musk's earliest promise of a $30k price point appears to be an interview in September 2009: https://www.wbur.org/onpoint/2009/09/25/teslas-elon-musk-on-...
Adjusted for inflation, $30k then is around $45k now. Tesla sells a Model 3 for just over $35k.
It doesn't make any sense to hold someone to a promise like that and not adjust it for inflation. I think you can legitimately complain that he didn't meet the timeline he was aiming for.
I think your point is fair, but look at the 2026 Nissan Leaf.
The base is around $28k. This feels like one of the first "affordable" EVs in the USA. It also comes with decent tech without a subscription, and has comparable ranges to Teslas.
Meanwhile folks are waiting (no, not really) for their $35K Cybertruck...
Yes. It's interesting to see a consequence of this strategy, which is at least some part of your model 3/Y customers bought it because "it is a Tesla", and being Tesla is premium. If you get rid of the premium, you lose that aura. But maybe the impact is small.
Nowhere in that plan was "only produce cheap cars." Unless you're aim is to be the budget brand, it's bizarre behaviour not to have a top end flagship model.