Comment by gcanyon

I ran an experiment this morning. N=1 but:

I created two videos that contained nearly the same content. I recorded both by hand in one take, so they're not identical, obviously. Each talked about this issue. One used the term "Frozen Water," the other used "ICE". After eight hours:

   The "ICE" video has 5 views
   The "Frozen Water" video has 419 views

Again, N=1, and of course the "Frozen Water" video is more appealing to conspiracy theorists.

FWIW