Comment by proee
Comment by proee 5 days ago
Has anyone used their go stores? I'm curious how the experience felt from a consumer standpoint. Do you feel welcomed or more like a thief?
I remember WAY back in the day when Arby's implemented touch screen ordering (on CRTs!) and it was a very quirky process. An Arby's employee would sit behind the counter and stare at you while you spent 5 minutes poking a CRT display. Very slow and very impersonal. They discontinued them in a short period of time.
Every time I walk into a McDonalds I see people who will rather stand 5 minutes at the counter waiting for a human cashier than use one of the available kiosks. I'm sure some are paying cash but there are certainly people who are just not comfortable with technology.
The Go stores were a great experience but they would certainly be uncomfortable for anyone other than early-adopter or tech-forward types of people. I would just walk in with my own bag, and put items directly from the shelf into the bag, and walk out the door. It was extremely convenient and fast once you got over how weird it felt.
I think they could have done a lot more in giving social clues on both the way in and way out.